incident tech guestlecture

Idan Beck Founder

Josh Stansfield Marketing / Brand Development

Who We Are• Graduates of Berkeley, Davis, Cornell

• Former employers: Microsoft, Cisco, Activison/Red Octane, Red Bull

• Music Enthusiasts

How It Started

Product Slides Redacted

Check us out online for more info:• IncidentTech.com• @IncidentTech• IncidentTech.tumblr.com

Using Social Media to Build Communities and Spread Ideas

Baked In

1. Check in on Foursquare2. Tweet about it

(#companyname)3. Upload a photo to

Facebook, tag yourself

for….vs.

Leverage Existing Behavior

If Your Product Is an ExperienceDocument It

Kaskade in London (May ‘11)Shot by Justin Nizer / Eyewax

http://www.youtube.com/watch?v=HIOvzfNv12s

Utilizing Social Media to Empower Disruptive Ideas

Unlikely Ideas

Social interconnectivity enables ideas that would otherwise never see the light of day.

Unlikely Business CapabilitiesScalable connectivity enables previously expensive capabilities in

otherwise limited organizations

Making it Happen

Social Media is not a cure-all, the internet is the ultimate democratic platform

Value Social Mobility

Social Mobility

Real life networks are vertical focusing on like minded individuals

Most relevant social networks are horizontal allowing for social mobility

Some Examples

Questions?