#INBOUND14
Marketing Without Barriers
Marisa Smith, The Whole Brain Group
@wholebrainprez
Persona: Ray Age: 68 Income: $70,000 Occupation: Financial Planner
Persona: Ray Age: 68 Income: $70,000 Occupation: Financial Planner Ray is also blind and uses a screen reader to navigate the internet
57 Million People. $3 Trillion in disposable income.
Aging population. Growing audience.
We’ve removed barriers to buildings.
Let’s remove barriers to information.
Images are missing meaningful
alt text
Navigation isn’t keyboard accessible
Labels are missing on form fields
Dynamic content loses keyboard focus
The design’s color contrast
sucks
Try using your site without using a mouse.
Audit and test your content for standards compliance.
Consider accessibility in your personas.
Consider accessibility in your style guidelines.
Marketing EVERYONE
Can Love @wholebrainprez
#INBOUND14 #IgniteInbound
Marisa Smith Head Brainiac at The Whole Brain Group msmith@thewholebraingroup.com