in transit images drives online photography business forward with dam

In Transit ImagesDrives Online Photography Business Forward with DAMPresented by Bob Hendriks

Bob Hendriks

Managing Director, In Transit Images

My Role

• Managing Director

• Driver of All Business Aspects

• Commercial Photographer

• Former IBM Business Consultant

Life Before DAM

• Fragmented DAM

• Fragmented & Inefficient Digital Workflow

• Inaccurate & Inconsistent Metadata

• Manual Website Feed

• Manual Sales Processes

• Lack of “Management” or Overview

Challenges

• Streamline Core Processes – Ingestion, Sorting, Input & Output

• Gain Control of Photographs Collections

• Create Uniform Metadata

• Manage Collections

• Revenue Generation

• Couple Databases to Portal Design

• Control Cost versus Revenue

The Solution

• Reliable with Low-Maintenance Cost

• Scalable up to 1 Million Assets

• Availability

• 3 Years ROI

• Customizable (Open Platform)

• Cross-Platform

• Networkable Access (LAN – WAN)

DAM Implementation Steps

1. Identified DAM Application (January 2011)

2. Assessed Workflow

3. Acquired Hardware

4. Implemented Workflow

5. Installed DAM Software

6. Launched Environment

7. Developed Web Portal using Portfolio API

8. Launched Web Portal (May 2012)

Current Environment

• 85,000 assets

• 4 Catalogs

• 10 – 400 MB average file size

• 4 Servers:

2 Portfolio Servers

1 Web Server

1 Mail Server

Current Workflow

Our Folder Structure

Our IT Successes

• Centralized Database

• API with Portal / Website

• Internal & External Accessibility

• Indexed Assets – Search Options

• Running in multi-platform server environment

Our Business Results

• 50% Cost Savings at Launch

• 20% Additional Cost Savings Over Time

• Resource Multiplier

• Increased Revenues with Profit Maximization

Our Next Steps – In Transit Images• Web Portal Expansion

• Tablet App Development (IOS – Android)

• Active Talent Search

• Distribution through API

• Drive Sales through Web Portal

Our Next Steps – DAM

• Web Portal Optimization

• Database Growth 200% YOY

• Database Expansion with Footage

Q&A