improving your website with some tlc webinar, 16 august 2012
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Improving your website with some TLC:
a gaggle of usability techniquesStephen Blyth
Connecting Up Inc. webinar
16 August 2012Online
16 August 2012
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Improving your website withsome TLCwww.commonknowledge.net.nz
credit:flickr.com/photos/sven_festersen credit:flickr.com/photos/audralynn
Start from scratch or renovations?!
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Improving your website withsome TLCwww.commonknowledge.net.nz
credit: flickr.com/photos/jestermix77
What well cover in the next 50 minutes
Setting the scene
Getting insights from:
a) Web analytics
b) User testing
c) Soliciting feedback
d) Accessibility review
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Who decides?
a. You?
b.Your manager
c. Your committee or
board?
d. Flip a coin?
e. Your audience?
credit: flickr.com/photos/richardatuct
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Improving your website withsome TLCwww.commonknowledge.net.nz
Websites still rock!!
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Improving your website with
some TLCwww.commonknowledge.net.nz
Where should you give the love?
Get insights from:
a) Web analytics
b) User testing
c) Soliciting feedback
d) Accessibility review
credit: flickr.com/photos/h_is_for_home
16 August 2012
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Improving your website with
some TLCwww.commonknowledge.net.nz
Web analytics - in a nutshell
What is it?
Purposeful collection
of statistics and
analyse of visitor traffic
Understand visitor
patterns and trends, ie
what visitors do
Whats it good for?
Measurement and
reporting, including
trends, impact of
marketing, where
people come from
Understanding visitor
patterns
Identifying areas for
improvement
No good for
understanding why
Where to start?
Choose a package
(eg Google Analytics,
Yahoo, AWStats)
Decide on key site
goals
Play with metrics
Set up a dashboard
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Improving your website with
some TLCwww.commonknowledge.net.nz
Where should you give the love?
Get insights from:
a) Web analytics
b) User testing
c) Soliciting feedback
d) Accessibility review
credit: flickr.com/photos/horiavarlan
16 August 2012
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Improving your website with
some TLCwww.commonknowledge.net.nz
User testing - in a nutshell
What is it?
Getting real users to
undertake real tasks &
observing what they
do
Use paper or graphical
mock-ups, or a
website prior to launch
Recording & analysing
feedback, then setting
priorities for tweaks,
bug fixes or content
additions/ edits
Whats it good for?
Getting an outside
perspective on your
website
Gain insights into why
people visit and what
they do once theyre
there
Where to start?
Next week in the
hallway
5 is the magic
number
Lots of commons
sense free guidance
material out there
The hard bit is
interpreting results
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Youveheardthatyoumightbeabletoget
moneyforyourcommunityorganisat
ion.Where
wouldyougotofindout?
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Improving your website with
some TLCwww.commonknowledge.net.nz
A great
starting
place
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Improving your website with
some TLCwww.commonknowledge.net.nz
Where should you give the love?
Get insights from:
a) Web analytics
b) User testing
c) Soliciting feedback
d) Accessibility review
credit: flickr.com/photos/uk_parliament
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Improving your website with
some TLCwww.commonknowledge.net.nz
Avinash Kaushiks questions?
What is the purpose of your visit to our website
today?
Were you able to complete your task today?
If you were not able to complete your task today,
why not?
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Improving your website with
some TLCwww.commonknowledge.net.nz
Soliciting feedback - in a nutshell
What is it?
Asking for feedback
from visitors
About the whole site ingeneral, or sometimes
just pages or sections
Short or long surveys,
or just use smiley
faces
Whats it good for?
Understanding why
people visit your
website
Getting a sense of the
level of visitor
satisfaction
Collecting some
demographic info
Recruiting people for
more in-depth
research
Where to start?
Deciding on the
questions you want to
ask -keep it short!
Learning about pros &
cons of the different
ways of asking for
feedback, eg pop-up,
embedded, etc
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Improving your website with
some TLCwww.commonknowledge.net.nz
Where should you give the love?
Get insights from:
a) Web analytics
b) User testing
c) Soliciting feedback
d) Accessibility review
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Improving your website with
some TLCwww.commonknowledge.net.nz
Accessibility testing scenario!1. Scope things out
2. Design and prepare tasks for participants to emulate a real visit
3. Carry out the accessibility testing with users with a range ofdisabilities - visually impaired (screen reader users), partially sighted
(screen magnifier users), dyslexic, learning difficulties, motor
impaired, elderly.
4.Testing participants record their everything theyre doing, impressions,and bugbears.
5. Analyse and prioritise the findings.
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Improving your website with
some TLCwww.commonknowledge.net.nz
Accessibility review - in a nutshell
What is it?
Practical tests to
identify any barriers
people may have to
using your website
Conduct one yourself
or pay an expert
Some common
accessibility errors canbe identified by a
machine test, others
need real users
Whats it good for?
Finding faults that
prevent some users
from seeing or
understanding your
website content
Identifying usability
tweaks that will benefit
all visitors
Where to start?
Run an accessibility
test or two on your
website
Ask for feedback from
within your
community or visitors
Agree on accessibility
standards, plan fortesting within a set
timeframe
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Improving your website with
some TLCwww.commonknowledge.net.nz
credit:flickr.com/photos/lou credit:flickr.com/photos/rawhu
Time for the rubber to hit the road
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Improving your website with
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Time for the rubber to hit the road
How often?
Next week
Accessibility checklist
MonthlyWeb analytics
Bi-monthly
User testing
When its time to
change or if you have
big doubts
User feedback
Accessibility test
Provisos
You have time and
budget for tweaks
Your developer hastime allocated to make
tweaks (if applicable)
Your organisation is
ready to take action on
any tweaks needed
Accessibility principles
are accepted
First steps?
Get Google Analytics
or similar (if you dont
already have it)
Read about
accessibility principles
and challenges
Be realistic, but plan to
do something eachmonth
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Improving your website with
some TLCwww.commonknowledge.net.nz
My TLC resources
http://commonknowledge.net.nz/free-resources/connecting-up-tlc-webinar/
http://delicious.com/sablyth/webanalytics
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www.c
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