improving the b2b shopping experience, intershop
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Improving the B2B shopping experience
Internet World, 24th of April 2013
State of the Art in 1994 ...
Moving on to 2013
B2B is changing tooThe primary force is the consumerisation of B2B
So What?• Your customers expect it now
• Your competitors are already doing it
• It will improve your bottom line
Examples
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Optimise the B2B Experience to Match B2C Expectations
Forrester Research, Inc. (Nasdaq: FORR)Andy Hoar, Key Trends In B2B eCommerce For 2013
The New Kid on the Block
Key Points to Take Away• Enable your Channel Ecosystem
• Focus on the Customer Experience
• Make all B2C Features Available to B2B
• Benefit from Collective Experience
Shane McGuirePresales Manager, UK and Irelandwww.intershop.com
Booth: E2032
INTERSHOP UK12 Burleigh Street, London, WC2E 7PX
Email s.mcguire@intershop.com
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