immersive video on a global scale
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Spotlight session: Immersive video on a global scale
19th November 2015#learnpersonal @colinwelch
Supported by our video partner: Nice Media.
Colin Welch, Brightwave
Who we are
Jenny BeltranDiageo Global Commercial Capability Specialist
Colin WelchBrightwave GroupHead of Production
@colinwelch
Ian HuckabeeCEO - Weejee Learning
• It was completely immersive and contextual
• Focussed on true behaviour change• The feedback was very authentic and
fun, not just "good job, click next"
Objectives• Help bartenders further their careers• Tools and techniques• Customer service skills• Serving perfect drinks• Responsible serving
Bar Skills:• Speed & efficiency• Bar equipment• Techniques• Perfect serve• Cocktails • Signature serve• Customer service• Responsible serving
The contentProducts:• Spirits
• Vodka• Gin• Rum• Tequila• Cognac• Liqueurs• Whisky
• Beer• Lager• Ale• Stout
‘The future of technology driven learning is immersive… I am 'in' the learning experience and I am practicing doing the things that I need to do better. I am making decisions.’- Koreen Pagano - Immersive Learning
Immersive Learning
Storytelling and Gaming
• The oldest form of learning
• You empathise with the characters
• The structure of narrative reflects the way our brains work
• It’s memorable
Storytelling:
• You make decisions
• You see the impact of those decisions
• You can fail safely and try again
• It’s memorable
Gaming:
‘The average eLearning course gives you feedback every 5-10 minutes, the average game is 7-10 seconds.’
The importance of feedback
- Julie Dirksen, 2010
Types of drama-based interactive film:Type Possible usage‘Spot the mistakes’ Health and safety,
information securityComplex branching Leadership, soft-skills
Simple response / reaction
Customer service
Introduction
Why you are the hero of your bar
Tutorial
Techniquesand tools
Great service
Challenges
Cosmo collection
Martini magic
Vodka vibe
Caipiroska celebration
The solution – instructional video
The solution – immersive video
Simple ‘string of pearls’ structure
Online video is GREAT – but…
Interactive DVD Games!!
Thank you
Q&A
19th November 2015#learnpersonal @colinwelch
Supported by our video partner: Nice Media.
Colin Welch, Brightwave
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