imca : estimulo a la excelencia creativa y la innovacion ...6691a1a7-173f-4468-b638-567… ·...

IMCA : Estimulo a la excelencia creativa y la innovacion 28 May 2009

Corinne Estrada, Agenda

‘ Museums : from royal collections to entertainment parks’

Soureen Melikian, International Herald Tribune 2003

What happened

More visitorsMore internationalMore competitionMore politicsMore interestingMore added valueMore marketing

New trends

New targets

Less money

Better skills

Sophisticated communication Wider experienceBusiness backgroundBetter trainedMore staff involvedCurators working with marketingMarketing in programmingNetworking

Best practices for museums

Events for museums professionals

Communication

Management

Design

MALAGA 24/27 June 2009 Digital and personal networking : how to make the most of the connected world

28 AWARDS

Best exhibition design (scenography) Best design for exhibition Best corporate design (permanent collection)Best exhibition catalogueBest web designBest CSR designBest integrated designBest innovation designBest merchandising designBest Peers award (only one)

GRACIAS

cestrada@agendacom.com

www.communicatingthemuseum.comwww.imca-awards.comwww.culturebusiness.net