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© 2017 | Global Foodservice Trends
image content here
Global Foodservice Trends
Jack MacIntyre, Lead Analyst
GD Webinars | [September] 2017
© 2017 | Global Foodservice Trends
About GlobalData
Consumer trends in foodservice
Key challenges in foodservice
Conclusions
Agenda
1
2
3
4
2
© 2017 | Global Foodservice Trends
About GlobalData
Consumer trends in foodservice
Key challenges in foodservice
Conclusions
Agenda
1
2
3
4
3
© 2017 | Global Foodservice Trends
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Our Solutions
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About GlobalData 4
© 2017 | Global Foodservice Trends
5 GlobalData foodservice Intelligence Center
Data, Analysis, Opinion and Insight
Company Profiles
Country Reports
Market Intelligence
Menu Intelligence
Tender Tracker
Opinion Leader
Across 51 Global Markets
© 2017 | Global Foodservice Trends
6 GlobalData foodservice coverage
Coverage of 51 markets, accounting for >90% of global GDP
© 2017 | Global Foodservice Trends
7 GlobalData foodservice market sizing
Synthesis of research inputs
to arrive at a consensus
number
Consumer survey research 500,000 consumer surveys per year
Industry executive interviews 2,000 interviews of leading executives per year
Key Opinion Leaders Social media trend analysis
On-the-ground research Research of local market-specific information
Cost sector relationships Developed through specialist industry magazines
Menu Research Menu intelligence tracking tool
© 2017 | Global Foodservice Trends
About GlobalData
Consumer trends in foodservice
Key challenges in foodservice
Conclusions
Agenda
1
2
3
4
8
© 2017 | Global Foodservice Trends
9 Foodservice fast facts
7%
13%
of consumers eat out-of-home 2-3 times per day
of all eating occasions are now out-of-home
>25% of consumers eat out-of-home at least once per week
© 2017 | Global Foodservice Trends
10 Foodservice spend by region – 2016
© 2017 | Global Foodservice Trends
11 Foodservice spend by region – 2016
Total spend on foodservice in 2016 equals $3.8 trillion
North America
$720bn
West Europe
$715bn
East Europe
$156bn Asia
$1.8tn
Australasia
$60bn
South America
$249bn
Middle East & Africa
$92bn
© 2017 | Global Foodservice Trends
12 Foodservice spend by region – 2016
*CAGR refers to CAGR in local currencies (LCU)
…resulting in a global foodservice market worth
$4.7 trillion in 2021
Total spend on foodservice in 2016 equals $3.8 trillion…
…with this set to continue growing at a CAGR of +4.4%*
over the next five years…
© 2017 | Global Foodservice Trends
13 Key consumer trends – health as the most important factor?
‘Healthy indulgence’
A blending of the two concepts… if only ‘for
show’
‘Health’ or ‘indulgence’
Mutual exclusivity of
these two benefits
© 2017 | Global Foodservice Trends
14 Key consumer trends – or what about convenience?
Ultra-convenience
Operators
re-doubling efforts to fit into consumers’
lives
Convenience
A consumer purchase driver in itself in busy, ‘on-the-go’
markets
© 2017 | Global Foodservice Trends
15 Key consumer trends – is price everything?
Value proposition
Discerning consumers more willing to spend
if convinced
Cheapness
Heavy cost-focus, especially outside of
FSR
© 2017 | Global Foodservice Trends
16 Key consumer trends – horses for courses?
Convergence
Everyone offering everything, better
Specialization
Operators known for their core products
© 2017 | Global Foodservice Trends
17 Key consumer trends – consumers ‘liking what they like’?
Experimentation
Consumer confidence breeding a shift to trying new cuisines
Customisation
Consumers having input into their meals
Caution
Sticking with ‘what we know’ through times of austerity
Trust
Trusting that the operator knows best
© 2017 | Global Foodservice Trends
About GlobalData
Consumer trends in foodservice
Key challenges in foodservice
Conclusions
Agenda
1
2
3
4
18
© 2017 | Global Foodservice Trends
19 Key challenges in foodservice
Differentiation
Experimentation
Operational issues
Customization/Premiumisation
Future trends
Understanding consumers
Encouraging adventure
Growth of transactions vs. outlets
The evolution of the burger
Social media/menu snapshot
© 2017 | Global Foodservice Trends
20 Differentiation
17%
23%
40% 40% 44%
0% 3%
8% 12%
16%
Mexican Thai Chinese Greek Italian
Which cuisine would you like to eat more often?
Which cuisine did you eat?
*Data is for Germany
© 2017 | Global Foodservice Trends
21 Differentiation
• Moving beyond ‘American’ options and towards experimentation and quality.
• Easy and efficient service
• Fresh ingredients and transparent, open kitchens
• Tapping into the headroom for more Italian cuisine in Germany
© 2017 | Global Foodservice Trends
22 Experimentation
“I’m often more adventurous and willing to try new things when I eat out” % consumers who ‘agree’ or ‘strongly agree’
76%
58% 56% 54% 53% 52% 51% 51% 50% 49% 49% 48% 48% 46% 45% 42% 40%
36% 36% 34%
27%
© 2017 | Global Foodservice Trends
23 Operational issues
2016 CAGR 2016-2021
Global Outlets 16,798,083 1.3%
Global Transactions 516,525,880 2.5%
*Data refers to profit sector only
Operators will need to deal with transactions outgrowing outlet expansion, in a climate of ever-increasing ‘ultra-convenience’
© 2017 | Global Foodservice Trends
24 Operational issues
© 2017 | Global Foodservice Trends
25 Operational issues
© 2017 | Global Foodservice Trends
26 Operational issues
Global foodservice transactions* in 2016 (millions) Global foodservice transactions CAGR 2016-2021
Delivery is small in a global context, but is set to grow twice as fast as other occasions
*Data refers to profit sector only
19,255
124,078
373,193
050,000100,000150,000200,000250,000300,000350,000400,000
Delivery
Collection
Dine in
4.2%
2.4%
2.4%
0.0% 1.0% 2.0% 3.0% 4.0% 5.0%
© 2017 | Global Foodservice Trends
27 Customisation/Premiumisation
Global menu penetration of burgers is 27%
North America
31%
Europe
36% Asia
6%
Australasia
13%
South America
15%
Middle East & Africa
38%
© 2017 | Global Foodservice Trends
28 Customization/Premiumisation
• 250,000 possible combinations of burgers.
• Customisable beverages.
• Highly differentiated, even with simple offerings on the face of it.
• Fast food with ‘experience’ – consumers have an input into their food and drink.
© 2017 | Global Foodservice Trends
29 Future trends
Top 10 Restaurant Cuisines by Menu Item Share – Menu Intelligence Database
Italian
American
Indian
Chinese
Turkish
Japanese
British
Thai
Mexican
European
Standard Italian, American, Indian and Chinese fare dominates global menus
© 2017 | Global Foodservice Trends
30 Future trends
But food from Korea, Peru, Vietnam, Thailand and Greece is growing in importance in influencers’ social media posts
© 2017 | Global Foodservice Trends
About GlobalData
Consumer trends in foodservice
Key challenges in foodservice
Conclusions
Agenda
1
2
3
4
31
© 2017 | Global Foodservice Trends
Conclusions 32
• Foodservice is lucrative, and growing
• Consumers are ready for more choice and experimentation
• The value proposition is more important than the price
• Health and indulgence do not have to be mutually exclusive
• Convergence emphasises the need for differentiation
• Simple concepts done well can work
• The future looks to lie in more ‘niche’ cuisine
© 2017 | Global Foodservice Trends
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