image and media analysis

Image&MediaAnalysis

by Frank Curkovic

With no direction, critically analyse the following image in small groups.It is a painting done by Japanese artist, Tetsuya Ishida.

Be prepared to share your answers.

Warm-up (3-5mins):

How did you go about analysing the artwork? What did you look for etc.? 

Discuss (3-5mins):

How would you assign this task to students?

Discuss (cont’d):

How would you guide them through it?

What type of criteria could you ask them to consider?

How could you guide their

thought process etc. to

evaluate it?

Are there steps that could be involved?

This is a document I usually use with my students http://tinyurl.com/8542cyc

Analysing an Image

1. Initial Reaction2. Description3. Analysis & Interpretation4. Judge & Evaluate

When looking at an image, consider the following:

Analysing an Image

Analysing an Image

Analysing an Image

Analysing an Image

Apply the analysis to the following image:

Analysis

Banksy“Sale Ends Today”Oil on canvas2006

What types of different media do you experience in your daily life?

Brainstorm

As the use of screens and visuals continue to grow and grow, is the image analysis applicable to other visual media as well (ads, infographics, film, photography, websites, video games etc.)? Why or why not?Are additional or different criteria required? Share your thoughts.

Consider

Analysing Media http://tinyurl.com/7ad7aaj

ANALYSING MEDIA

Screens & visual communication permeate our lives. These forms of visual communication usually strike a chord for the receiving audience.

This can be done intuitively or be highly calculated. When constructing or deconstructing media, consider the following:

1. Initial Reaction & DescriptionWhat do you see?

What is your first impression?What is happening in the work?

What is the story and what significance does it have?

2. Analysis, Interpretation & EvaluationWhat is the purpose? Is there an intended audience for the work?

What is the general ambience of the work? What mood does it create? How does it do this?

What signs and symbols do we find? What role do they play in the mediums’ impact?What is the ideology of the piece (what is the idea behind it)?

What is the agenda of the producer?If figures are included, what can be said about their appearance, relations or

emotions?Is the background significant?

Are any themes evident (jealousy, ambition, passion etc.)?How is language used? Does it provide information or generate emotional

response? Were any techniques such as humour, alliteration or innuendo used?

What typefaces were used and what do they convey?What sociological, political, economic or cultural attitudes

are indirectly reflected in the work (sexism, alienation, conformism etc.)?

What further aesthetics decisions were made?

Artwork (Fine art, comic books etc.)

•How are the basic components or elements

arranged? Framing?•Balance (symmetrical, asymmetrical,

radial), Colour (light, tone, hue, warm/cool), Composition, Contrast, Direction, Emphasis, Form, Line, Movement, Repetition, Rhythm, Scale, Space, Shape, Size, Symmetry, Texture, Value•Does the medium influence or

impact the message/meaning etc?

Photography•What kind of a shot is it?

•What significance do long shots, medium shots, close-up

shots have? •What about the lighting, use of color, angle of the shot? •Framing: rule of thirds etc.•Focus/Depth of field/Lens•Colour vs. BW

Design

(Advertising: print, commercial, websites)

•How are the basic components or elements arranged?

•How are the following elements/principles used? (Alignment, Colour, Contrast,

Direction, Dominance, Emphasis, Font, Harmony, Proximity, Repetition, Scale, Space, Layout, Type, Size, Texture, Value, Variety, Unity)•What is the relationship between pictorial elements and written material and what does this tell us?•How is space used? (positive/negative?

empty/full?)•Does the item being advertised

play a role in culture and society?

Film, Video & Video

Games•Mise-en-scene: costumes, props, lighting,

characters (as represented by actors or models), special effects, sound effects and anything else which is "put into the frame". •Framing: rule of thirds etc.•Camera placement•Editing/montage, camera angle, soundtrack, atmosphere, lighting, contrast, stillness vs. movement (to move the camera or not?),

metaphor, perspective, titles•Focus/Depth of field/Lens

•Colour

Think!•How does the use of media influence culture? •How can the use of media influence what we do in the classroom and how we learn? •How can we learn to evaluate and create our own media?

FrankCurkovichttp://flavors.me/frankcurkovic

Resources:

How to Analyze an Advertisement http://tinyurl.com/78of9sh

Celebrating the Art of Cinematography http://tinyurl.com/73sp5fp

Image Analysis (via Mediaknowall) http://tinyurl.com/6qfkouj