i'm an affiliate… so why should i care about retention?

I'm an Affiliate… So Why Should I Care About

Retention?

INDEXTerminologyConversionRetentionKPIs

TERMINOLOGYROINGRLTVCRM

Evolution of CRM

Social

Analytical

Operational

Operational CRMTactical ToolUnified Messaging

Customer in the center

Analytical CRMPredictive / BIReal-Time Feedback (“One Glance”)Enhanced Customer Management Tools

Convert Information -> Knowledge

Social CRMCRM 1.0: Customer Management

CRM 2.0: “Tribes” Management

Follow the Influencers / “PROsumers”

Life-Time Value: The Next Generation

CONVERSIONT&Cs

Welcome Offer

Big Winners’ Page

WELCOME OFFER

BIG WINNERS’ PAGE

RETENTIONVIP Club

Promotions

Loyalty Scheme

VIP CLUBPareto

Personal

Segmentation

PROMOTIONSPR

Edge

Lifetime Value

LOYALTY SCHEMEFlexible

Challenging

Promotional Backbone

KPIsWager / Deposits

NGR / Deposits

Bonus / NGR

Averages

ROI“…company’s sales come from

two groups: new customers and repeat customers. One estimate

is that attracting a new customer can cost 5 times as much as

pleasing an existing one. And it might cost 16 times as much to bring the new customer to the

same level of profitability as that of the lost customer. Customer

retention is thus more important than customer attraction.”

(Marketing Management by Philip Kotler)