illuminate facebook advanced seminar

WE HAVE A FACEBOOK PAGE… NOW WHAT? Telling stories…. a couple of sentences, an image and a

link Repurposing content Connecting Rotary with your community Connecting Rotary beyond your community

Shareable content Growing your community Embedding Facebook on your website Setting up Tabs Advertising on Facebook Facebook and fundraising

Rotary/Facebook in times of crisis

TELLING VISUAL STORIES ON FACEBOOK

PLEASE DELETE– IT DOESN’T HELP ROTARY Anything out of focus Any photograph of anyone eating The backs and bottoms of people People not looking like they are enjoying

having their photograph taken Pictures that don’t make sense to someone

not at the event Bad backgrounds

A WINDOW TO OUR WORLD

REPURPOSING CONTENT NEWSLETTER ARTICLE = 5 FACEBOOK POSTS

CONNECTING ROTARY WITH YOUR COMMUNITY

ADD + SEARCH FOR: § Your Rotary Members § Community members – invited them to connect § Emergency Services § Local politicians § Go find - local businesses § Other community organisation pages § Migrant centres, schools, TAFE’s, universities

§ Other Rotary clubs and members across Australia §  ‘Mention’ other people and businesses in your posts eg: § @cancercouncil / @person’s name / #glenelg #fundraising #charity

OUR ROTARY FACEBOOK COMMUNITY

How to activate our Networked Non-Profit organisation

GROWING ONLINE COMMUNITIES IS IMPORTANT

Member engagement and development

INFOGRAPHICS – CREATE SOME/SHARE SOME

Highly shareable content

Information + graphic

ROTARY CLUB DIRECTORY - FACEBOOK FRIENDLY

EMBEDDING SOCIAL ON YOUR WEBSITE - TINT

FREE TOOL: https://www.tintup.com/

SETTING UP FACEBOOK TABS (NON-DEVELOPER)

Free Tool: https://www.antzmedia.com/home/fb-welcome-page

ADVERTISING ON FACEBOOK

What did $50 buy?

•  Attracted 340 local and international participants

•  Raised $110,000 •  Immunized over 200,000

children against polio •  Achieved over 50 domestic

and international news stories – Australia, USA, Europe & Asia Pacific.

•  Highest engaged content on City of Sydney facebook page ever!

ADVERTISING ON FACEBOOK – EG: $50 - $100

Facebook Advertising guide book in development with training directly from Facebook advertising team…. Watch this space!

HOOTSUITE: SCHEDULING POSTS

Free tool: https://hootsuite.com/

ROTARY AND FACEBOOK IN TIMES OF CRISIS

FACEBOOK AND FUNDRAISING

ROTARY #MYTHBUSTER & ‘FEEL GOOD FRIDAY’ Experiment!

•  Emotions – happy or sad •  Colours – oranges and reds •  ‘Busting’ incorrect

perceptions •  Guiding fresh interpretations

of Rotary: •  Vibrant community •  Successful •  Delivering results •  Trustworthy •  Engaged and active •  Welcoming to newbies

YOU DON’T NEED PHOTOSHOP TO BE A PROFESSIONAL! WWW.BEFUNKY.COM

•  Free •  Drag and drop images •  Crop & Edit •  Design layout templates •  Easy export •  Upload to e-newsletters,

website and social media

BE FUNKY – FACEBOOK COVER IMAGES

Thank you

Ellissa Nolan Online Editor + Community Manager: /rotarydownunder