ilfs adb workshop presentation 11th sept 2009
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Rural Opportunities Production Enterprise
Rural Skills Meeting Global Demands…
Rural Opportunities Production Enterprise
Rural Skills Meeting Global Demands…
THE MODELTHE MODEL
SKILLS
LABOUR POTENTIAL
CREATING RURAL EMPLOYMENT
PROCESSES
RESOURCES
CATERING TO GLOBAL DEMAND
RURAL
ROPE
QUALITY & QUANTITY
TIMELY DELIVERY
COST COMPETITIVENESS
RAW MATERIALS TECHNOLOGY
Rural Opportunities Production Enterprise
The Net Bag Project - The case of rural production OutsourcingI million bags a year
Rural Skills Meeting Global Demands…
Rural Opportunities Production Enterprise
Rope and Bag making units in MaduraiRural Skills Meeting Global Demands…
Rural Opportunities Production Enterprise
ROPE Model
• High volume manufacturing for key accounts from rural production centers
• Organize the unorganized sector for large scale production with systems and processes
• Connect global customers to rural artisans• Provide design needs for customers and artisans• Provide marketing and sales to reach global
customers
Rural Skills Meeting Global Demands…
Rural Opportunities Production Enterprise
• Goals• Generate sustainable and scalable rural employment
• Create the opportunity for large buyers/customers to purchase unique eco-friendly rural made products
• Be a trusted supplier of larger buyers/customers
• Expand the “fair trade” universe to mainstream customers
• Allow possibility for large customers to purchase products from small (dispersed) rural artisans
• Ensure product quality meets customer's needs
• Provide world class customer service
Rural Skills Meeting Global Demands…
Rural Opportunities Production Enterprise
– Target market● Buying houses, large US/EU retailers, exporters,
and existing large buyers of rural products● Why this focus:
– Benefits of large order per customers' requirements● Greater social impact● Expanding the fair trade universe● New innovative model, many already doing small order model● Opportunity to bring rural products to the mainstream
Rural Skills Meeting Global Demands…
Rural Opportunities Production Enterprise
• Product line/service description• ROPE provides access to eco-friendly rural
skills and material• ROPE currently specialize in handloom and
hand knitted home furnishings and wholesale corporate gifts deliveries
• ROPE will expand to other rural skills and materials as opportunities arise that meet our double bottom line model
Rural Skills Meeting Global Demands…
Rural Opportunities Production Enterprise
• Core Competencies• ERP rural supply chain management • Establishing and managing RPCs • Access to rural skills• Product design customization• Key account management• Database to skills, materials and
production places• Complying with all necessary certifications• Robust systems and procedures
Rural Skills Meeting Global Demands…
Rural Opportunities Production Enterprise
– Rural Production Centers● Currently two rural production centers in
Madurai and Erode– Erode – weaving– Kallupatti – hand knotting
● Employing about 400 rural artisans
Rural Skills Meeting Global Demands…
Rural Opportunities Production Enterprise
ROPE Corporate ProductsRural Skills Meeting Global Demands…
Rural Opportunities Production Enterprise
Rural Skills Meeting Global Demands…
Rural Opportunities Production Enterprise
ROPE Personal & Fashion Products
Rural Skills Meeting Global Demands…
Rural Opportunities Production Enterprise
ROPE Home Decor and FurnishingsRural Skills Meeting Global Demands…
Rural Opportunities Production Enterprise
Rural Skills Meeting Global Demands…
www.ropeinternational.com
Affiliations• Incubated by and part of RTBI, IIT Madras as a unique initiative trying to
use IT based applications in rural production
• Certified by Craftmark for genuine handcrafted production in handwoven and hand knotting segment.
• (www.craftmark.org)
• Member of Handloom Export Promotion Council of India (www.hepcindia.com)
• Trust Pass Member on www.alibaba.com
• Complying as per the Iway norms of IKEA
• In the process of Fair Trade Certification
Rural Skills Meeting Global Demands…
www.ropeinternational.com
Recognitions
http://www.businessworld.in/index.php/Corporate/Spinning-Rural-Profits.html
Rural Skills Meeting Global Demands…
Rural Opportunities Production Enterprise
Rural Skills Meeting Global Demands…
THANK YOU!
Sreejith N N
sreejith.nn@ropeindia.com
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