ikea mini case(pushkar saraf)
Post on 17-Jan-2017
23 Views
Preview:
TRANSCRIPT
IKEA:Secret to low prices
Designs are efficient and wasteis kept to a minimum.
IKEA
Cultural Factors:-
IKEA SOLD 250000 ROOSTER THEME PLASTIC PLACEMATS
WITH ROOSTER THEMES WHICH QUICKLY SOLD OUT.
U.S CUSTOMERS USE TO BUYIKEA VASES AS THEY
CONSIDERED IKEA’S USUALGLASSES TOO SMALL.
DIFFERENT CLOSETS FOR THE EUROPEAN AND U.S MARKETS.
IKEA’S STRATEGY IN INDIA AND CHINA.
U.S CUSTOMERS PREFFEREDKING SIZED BEDS NOT EUROPEAN SIZED BEDS.
IKEA FACTS:-• IKEA sells one Billy book shelf every 10
seconds.• IKEA’s products approximately use 1% of
the world’s commercial supply of wood.• 690 million customers visited IKEA in
2012, which is twice the population of America.
• 1/10th of all the furniture purchased in Britain comes from IKEA.
IKEA FACTS:-• Each year, there are more copies of the
IKEA catalogue printed than the Bible.• IKEA is building it’s own town near London.• Every year IKEA delivers 800 million cubic
feet of products which is enough to fill more than 9000 Olympic sized swimming pools.
Recap• Introduction to IKEA and it’s history.• IKEA’s values, aims and it’s special
features.• IKEA’ strategies to reduce costs.• Analysis of consumer markets.• How IKEA understands it’s customers
and improves it’s services.• What makes IKEA so successful?
DisclaimerCreated by Pushkar Saraf, IIT
Bombay, during a marketing internship conducted by prof.Sameer Mathur.
top related