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vehicles segment.
Over 3.5 million Tata vehicles including Tata Motors cars are presently plying on Indian roads since 1954.
The company's manufacturing plant is located at Jamshedpur, Sanand, Pune and Lucknow. The popular
brands of Tata Motors, or to be more specific, the popular Tata Motors cars models in India include Tata
Indigo, Tata Indica, Tata Safari and Tata Sumo.
Tata Motors believe in constant evolution in technology. So, it keeps lunching new vehicles in the
market. Tata Nano was a landmark launch in the small car category. Of the new Tata cars that are to be
launched soon in India, is Tata Aria. A cross-over between a multi-utility vehicle and SUV, Tata Aria car is
going to be a big hit amongst Indian car lovers who vie for the versatility of Tata cars.
Ashok Leyland
With a market share of 27%, Ashok Leyland , the Hinduja Group flagship in India, is the second largest
player in the Indian commercial vehicle. The major function of this company is to manufacture
commercial vehicles and spare parts. This also specializes in making special engines for industrial,
marine requirements, genset and other automobile spare parts.
In 1948, Mr. Raghunandan Saran founded Ashok Motors in Madras (which is now Chennai), for the
assembly of Austin cars. British Leyland picked up an equity stake, in 1955, and the company's name was
changed to Ashok Leyland. In 1987, the Hinduja Group and Iveco, the commercial vehicles arm of Fiat of
Italy, gained a controlling stake in Ashok Leyland.
Ashok Leyland was the first Indian automobile company to get ISO 9002 certification in 1993. The more
comprehensive ISO 9001 certification came in 1994 and QS 9000 in 1998. In 2002, all the Ashok Leyland
vehicle manufacturing units received the ISO 14001 certification.
Ashok Leyland has established a tradition of technological leadership and a strong reputation for
product reliability with the help and support of global technology leaders like HINO Motors and The ZF
Group. The wide array of products includes: 18-82 seater single and double decker buses, Haulage
vehicles in capacities ranging from 7.5 to 49 tones, Vestibule buses, Diesel engines for industrial, marine
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and genet applications.
With its six manufacturing units, the company can produce 77,000 vehicles and 87,000 engines annually.
The gross turnover of Ashok Leyland in 2007-08 was above Rs. 89 billions. This was a growth of 30% overthe last turnover of Rs. 60 billions.
Total sales value of the company has reached 83,307 vehicles during 2007-08. In its main domain of
M&HCV, it posted a 17.6% growth in the domestic market, whereas the total industry volume grew at
4.5%.
Bharat Earth Movers Limited
Established in May 1964, Bharat Earth Movers Limited (BEML) is a premier ISO 9001-2000 Public Sector
Undertaking of India engaged in manufacturing earthmoving and heavy industrial equipments, rail
coaches and spare parts.
Being the second largest manufacturer of earth moving equipments in Asia, BEML manufactures
instruments that has significant applications in diverse sectors like cement, construction, steel, power,
mining, coal, railways, road building and irrigation. BEML offers a wide range of equipments which
includes:-
Construction equipments like Bulldozers, Dump Trucks, Hydraulic Excavators, etc.
Rail coaches, rail buses, etc. for Indian Railways.
Heavy duty trucks, trailers and heavy recovery vehicles for transportation sector.
This company has covered almost 70% of the complete market share in domestic earthmover industry.
Nearly 40% of its equity has been unloaded to financial institutions and public. In 2006, the export of
BEML products was Rs.62crores and was expected to be Rs.100crores by next year. They have attained aannual sales turnover of Rs 2,201.65crores in 2006. That was a growth of 18.6% over the previous year's
turnover. The production value stood at Rs 2,144.94crore and the profit after tax was Rs 184crore.
Eicher Motors
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Eicher Motors was founded in 1982 to manufacture a range of reliable, fuel-efficient commercial
vehicles of contemporary technology. The unit manufactures and markets commercial vehicles with
Gross Vehicle Weight (GVW) ranging from 5-25 tons.
Today, Eicher Motors is one of the leading manufactures of commercial vehicles in India with a33% market share in the 7T-11T segment. The success and growth of this unit is a result of
various customer-driven strategies. The manufacturing facility is situated in Central India
Pithampur, Madhya Pradesh. Eicher Motors has stepped into the Heavy Commercial
Vehicle segment with its state-of-the-art HCV, the "Eicher 20.16", the first commercial vehicle
designed and developed indigenously.
Eicher Motors functions through a strong three-tier service network consisting of authorised
distributors, service centres and company trained private mechanics. The vehicles are sold and
serviced through a network of over 576 Authorized Contact Points all over India, supported by
service centres and over 4500 company trained private mechanics, which are close at hand on all
major highways throughout India to provide initial "first aid" to the vehicles if required.
In 1986, Eicher Motors entered into a technical and financial collaboration with Mitsubishi
Motor Corporation of Japan to manufacture the Canter range of vehicles. The technical
assistance agreement with Mitsubishi ended in March 94 after successful transfer of technology
and on achieving total indigenization with only a few parts sourced globally.
Eicher Motors has acquired formidable expertise in designing and developing commercial vehicles. It has
a world-class R&D centre manned by a team of brilliant engineers and equipped with latest Computer
Aided Design (CAD) and Computer Aided Engineering facilities like NASTRAN, FEM analysis packages.
Leveraging its in-house expertise, this unit has successfully developed a wide range of commercial
vehicles to meet varying customer needs. The product range includes Trucks : Eicher 10.50, Eicher 10.75,
Eicher 10.90, Eicher 11.10, Eicher 20.16 & 30.25; Buses: Eicher Skyline, Eicher Cruiser and Eicher SchoolBus range of buses. Besides the basic models, it offers over 85 models of ready-to-use custom-built
vehicles for various specialized applications. Eicher Motors products have been well accepted in the
market. This is also demonstrated by significant sales of its commercial vehicles in export markets where
the company competes with reputed international brands.
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Escorts Ltd.
The Escorts Group has been a major player in manufacturing and marketing of diverse range of auto
component segments. The company forms India's leading engineering conglomerates that operates in
the high growth sectors of agri-machinery, railway equipment, auto components, construction &
material handling equipments.
During the last five decades, the company has acted in a significant way for contributing to the
agricultural growth of the country due to the production of the advanced technology farming
machineries and products. Being the leading tractor manufacturing company, Escorts delivers a wide
array of tractors that includes more than 45 variants starting from 25 to 80hP. The two variants of
Escorts, Farmtrac and Powertrac, are the most widely sought after brands of tractors.
The Escorts Group has also contributed to the ITES and financial services sectors. They deliver over a
million tractors and over 16,000 construction and material handling equipment that is accompanied by
complete customer satisfaction and are the live evidences to the Excellency and competency of the
company.
At the Global market place, the company is continuously striving hard on the platform of an internaltransformation. Their dedication and hard work are acting as the key factor of manufacturing excellence
in the global arena. To achieve this, the company is moving beyond the current norms, it is making its
own measures and is working hard to achieve their desired standards in order to attain excellence.
Force Motors
Force Motors had its inception four decades ago in 1957, with the production of HANSEAT 3-Wheelers in
joint venture with Vidal & Sohn Tempo Werke Germany and went on to set up a strong existence in the
Light Commercial Vehicles (LCV) field with the MATADOR.
Due to its exceptions efforts during the last 5 years, the company has endeavored a lot in the growth of
the company and has been able to originate new Light Commercial Vehicles, new state-of-the-art
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Tractors, a new range of Three-Wheelers and a new family of Utility Vehicles.
Late N K Firodia was the founding Managing Director of the company. This company is the one that is
thoroughly focused in offering 100% customer satisfaction to the fullest while maintaining high quality,high technology and high utility. They deliver the most technically advanced products by applying
product design, production engineering, hi-tech manufacturing and innovative marketing. The report of
the Sales Revenue of the Company, for the year under consideration witnessed a nominal development
over the previous year.
The net sales of FORCE Motors by the end of 31st March'08 is 1,00,910.46 which was 97,366.90 by 31st
March'07. Despite the considerable advancement in the sale of light commercial vehicles, the
performance of the company was a bit hindered by shifting market preference in the small commercial
vehicles segment. The reason for taking away the benefit of the growth in the Light Commercial Vehicle
field for the Company was a decline in the sale of Minidors.
Even with the above reasons, FORCE Motors has remarkably profited in the market segments where it
still holds its strong presence. However on account of market dynamics, the addressable markets for the
Companys traditional and established range of products have reduced.
MAN Truck & Bus AG
MAN Truck & Bus AG, based in Munich, Germany, is the biggest company of the MAN Group, and a top-
ranking international supplier of commercial vehicles and transport solutions.
MAN Truck & Bus manufactures trucks in weight categories from 7.49 to 44tonnes, heavy-duty special-
purpose vehicles of up to 250tonnes gross vehicle weight, city and intercity buses and tourist coaches(complete buses as well as chassis) plus diesel and natural gas engines. In Germany the company
operates four manufacturing sites: Munich, Nuremberg, Salzgitter and Plauen. In addition, there are
manufacturing facilities in Vienna and Steyr (Austria) as well as in Posen, Starachowice and Cracow
(Poland). Further afield there are production sites in Ankara (Turkey), Olifantsfontein and Pinetown
(South African) and Pithampur (India).
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Portfolio
The trucks marked with the distinctive lion logo stand for cost-effective and reliable transportation of
goods. Buses from the MAN and NEOPLAN brands make a vital contribution to ensuring smooth and safepassenger transport on every continent.
A comprehensive range of services in an international service network round off the portfolio. The
company therefore makes a vital contribution to the continual improvement of efficiency in transport
and logistics.
The demands of modern society for sustainability and concern for the environment have risen
dramatically. This is why MAN enables its customers, with the right products and services, not only to
save costs but also to operate economically in a sustainable and responsible way.
Corporate values: Reliability, Innovation, Dynamic and Openness
Reliability means that we fulfill expectations and keep our promises. Innovation means creating new
solutions by approaching problems with fresh, creative and competent thinking. Dynamic strength
means recognizing potential as well as acting flexibly and in a solution-oriented manner. Openness
stands for close cooperation in the Group and the exchange of new ideas and information - an essential
prerequisite for dynamic action.
COMPANY PROFILE
TATA MOTORS
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Tata Motors Limited is Indias largest automobile company, with con solidated revenues of
Rs.92,519crores (USD 20 billion) in 2009-10. It is the leader in commercial vehicles in each segment, and
among the top three in passenger vehicles with winning products in the compact, midsize car and utility
vehicle segments. The company is the worlds fourth largest truck manufacturer, and the worlds second
largest bus manufacturer.
The companys 24,000 employees are guided by the vision to be ''''best in the manner in which we
operate, best in the products we deliver, and best in our value system and ethics.''
Established in 1945, Tata Motors'' presence indeed cuts across the length and breadth of India. Over 5.9
million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The companys manufacturing
base in India is spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknowr (Uttar Pradesh),
Pantnagar (Uttarakhand) and Dharwad (Karnataka). Following a strategic alliance with Fiat in 2005, it has
set up an industrial joint venture with Fiat Group Automobiles at Ranjangaon (Maharashtra) to produce
both Fiat and Tata cars and Fiat powertrains. The company is establishing a new plant at Sanand
(Gujarat). The companys dealership, sales, services and spare parts network comprises over 3,500 touch
points; Tata Motors also distributes and markets Fiat branded cars in India.
Tata Motors, the first company from Indias engineering sector to be listed in the New York Stock
Exchange (September 2004), has also emerged as an international automobile company. Throughsubsidiaries and associate companies, Tata Motors has operations in the UK, South
Korea, Thailand and Spain. Among them is Jaguar Land Rover, a business comprising the two iconic
British brands that was acquired in 2008. In 2004, it acquired the Daewoo Commercial Vehicles
Company, S outh Koreas second largest truck maker. The rechristened Tata Daewoo Commercial
Vehicles Company has launched several new products in the Korean market, while also exporting these
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products to several international markets. Today two-thirds of heavy commercial vehicle exports out
of South Korea are from Tata Daewoo. In 2005, Tata Motors acquired a 21% stake in Hispano Carrocera,
a reputed Spanish bus and coach manufacturer, and subsequently the remaining stake in 2009. In 2006,
Tata Motors formed a joint venture with the Brazil-based Marco polo, a global leader in body-building
for buses and coaches to manufacture fully-built buses and coaches for India and select international
markets. In 2006, Tata Motors entered into joint venture with Thonburi Automotive Assembly Plant
Company of Thailand to manufacture and market the company's pickup vehicles in Thailand. The new
plant of Tata Motors (Thailand) has begun production of the Xenon pickup truck, with the Xenon having
been launched in Thailand in 2008.
Tata Motors is also expanding its international footprint, established through exports since 1961. Thecompanys commercial and passenger vehicles are already being marketed in several countries
in Europe, Africa, the Middle East, South East Asia, South Asia and South America. It has franchisee/joint
venture assembly operations in Bangladesh, Ukraine, and Senegal.
The foundation of the company's growth over the last 50 years is a deep understanding of economic
stimuli and customer needs, and the ability to translate them into customer-desired offerings through
leading edge R&D. With over 3,000 engineers and scientists, the companys Engineering Research
Centre, established in 1966, has enabled pioneering technologies and products. The company today has
R&D centers in Pune, Jamshedpur, Lucknow, Dharwad in India, and in South Korea, Spain, and the UK. It
was Tata Motors, which developed the first indigenously developed Light Commercial Vehicle, Indias
first Sports Utility Vehicle and, in 1998, the Tata Indica, Ind ias first fully indigenous passenger car.
Within two years of launch, Tata Indica became India s largest selling car in its segment. In 2005, Tata
Motors created a new segment by launching the Tata Ace, Indias first indigenously developed mini -
truck.
In January 2008, Tata Motors unveiled its Peoples Car, the Tata Nano, which India and the world have
been looking forward to. The Tata Nano has been subsequently launched, as planned, in India in March
2009. A development, which signifies a first for the global automobile industry, the Nano brings the
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Tata Motors is committed to improving the quality of life of communities by working on four thrust
areas employability, education, health and environment. The activities touch the lives of more than a
million citizens. The companys support on education and employability is focused on youth and women.
They range from schools to technical education institutes to actual facilitation of income generation. In
health, our intervention is in both preventive and curative health care. The goal of environment
protection is achieved through tree plantation, conserving water and creating new water bodies and,
last but not the least, by introducing appropriate technologies in our vehicles and operations for
constantly enhancing environment care.
With the foundation of its rich heritage, Tata Motors today is etching a refulgent future.
QUALITY CIRCLE;
Tata motors is committed to maximizing customer satisfaction and strives to
achieve the goal of excellence by continual improvement through ongoing design
and development , manufacture and sale of reliable , safe, cost-effective, quality
products and services of international standards , by using environmentally
sustainable technologies for improving levels of efficiency and productivity levels
of efficie ncy and productivity within its plants and ancillaries
Tata motors also has a commitment towards improving the quality of life of its
employees , both within and outside its plants and offices, through improved
work practices and social welfare schemes
M anagement - T ata M otors
Name Designation
Ratan N Tata Chairman / Chair Person
http://connect.in.com/ratan-n-tata/profile.htmlhttp://connect.in.com/ratan-n-tata/profile.htmlhttp://connect.in.com/ratan-n-tata/profile.html -
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Carl-Peter Forster Managing Director & CEO
R Gopalakrishnan Director
S M Palia Director
S Bhargava Director
V K Jairath Director
Ralf Speth Additional Director
http://connect.in.com/carlpeter-forster/profile.htmlhttp://connect.in.com/carlpeter-forster/profile.htmlhttp://connect.in.com/r-gopalakrishnan/profile-499975.htmlhttp://connect.in.com/r-gopalakrishnan/profile-499975.htmlhttp://connect.in.com/s-m-palia/profile-501884.htmlhttp://connect.in.com/s-m-palia/profile-501884.htmlhttp://connect.in.com/s-bhargava/profile.htmlhttp://connect.in.com/s-bhargava/profile.htmlhttp://connect.in.com/v-k-jairath/profile.htmlhttp://connect.in.com/v-k-jairath/profile.htmlhttp://connect.in.com/ralf-speth/profile-1947833.htmlhttp://connect.in.com/ralf-speth/profile-1947833.htmlhttp://connect.in.com/ralf-speth/profile-1947833.htmlhttp://connect.in.com/v-k-jairath/profile.htmlhttp://connect.in.com/s-bhargava/profile.htmlhttp://connect.in.com/s-m-palia/profile-501884.htmlhttp://connect.in.com/r-gopalakrishnan/profile-499975.htmlhttp://connect.in.com/carlpeter-forster/profile.html -
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World wide
Tata companies have operations in every major international market
AFRICA
ASIA PACIFIC
CHINA
EUROPE
MIDDLE EAST
http://www.tataafrica.com/http://www.tataafrica.com/http://www.tata.com/tataworldwide/index.aspx?sectid=pDyAqI8KY+k=http://www.tata.com/tataworldwide/index.aspx?sectid=pDyAqI8KY+k=http://www.tata.com/tataworldwide/index.aspx?sectid=pBrossW9o0Y=http://www.tata.com/tataworldwide/index.aspx?sectid=pBrossW9o0Y=http://www.tata.com/tataworldwide/index.aspx?sectid=TmZeHuo8vyg=http://www.tata.com/tataworldwide/index.aspx?sectid=TmZeHuo8vyg=http://www.tata.com/tataworldwide/index.aspx?sectid=a2j9ZAmJi1c=http://www.tata.com/tataworldwide/index.aspx?sectid=a2j9ZAmJi1c=http://www.tata.com/tataworldwide/index.aspx?sectid=1y2Y3CZ5A2s=http://www.tata.com/tataworldwide/index.aspx?sectid=1y2Y3CZ5A2s=http://www.tata.com/tataworldwide/index.aspx?sectid=1y2Y3CZ5A2s=http://www.tata.com/tataworldwide/index.aspx?sectid=1y2Y3CZ5A2s=http://www.tata.com/tataworldwide/index.aspx?sectid=1y2Y3CZ5A2s=http://www.tata.com/tataworldwide/index.aspx?sectid=1y2Y3CZ5A2s=http://www.tata.com/tataworldwide/index.aspx?sectid=1y2Y3CZ5A2s=http://www.tata.com/tataworldwide/index.aspx?sectid=1y2Y3CZ5A2s=http://www.tata.com/tataworldwide/index.aspx?sectid=1y2Y3CZ5A2s=http://www.tata.com/tataworldwide/index.aspx?sectid=a2j9ZAmJi1c=http://www.tata.com/tataworldwide/index.aspx?sectid=TmZeHuo8vyg=http://www.tata.com/tataworldwide/index.aspx?sectid=pBrossW9o0Y=http://www.tata.com/tataworldwide/index.aspx?sectid=pDyAqI8KY+k=http://www.tataafrica.com/ -
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NORTH AMERICA
SOUTH AMERICA
UNITED KINGDOM
Innovation
Innovation in thoughts, processes, approaches and strategies has become a critical factoror Tata companies as they chart course for a future in a business world without boundaries.
The objective is to consistently deliver breakthrough products and services and Tata seesinnovation as the means to achieve this
Overview
A summary of Tatas efforts to foster inn ovation in its companies and the way these
initiatives are being driven.
Tata Group Innovation Forum
The Tata Group Innovation Forum facilitates interaction and sharing of ideas amongmanagers and fosters innovation in Tata companies.
Innovation facilities
Innovation centers have been set up by Tata companies in various parts of the world.
Advinus Drug Discovery Centre
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Tata Steel Europe
Tata Chemicals Innovation Centre
Tata Motors European Technical Centre
TCS Innovation Labs
Articles on innovation
A list of articles on innovation.
MILESTONES
The Tata group is one of India's oldest, largest and most respected business conglomerates.The group's businesses are spread over seven business sectors.
Foundation 1868-1931
Consolidation 1932-1989
Expansion 1990 onwards
The seeds of what would mature and become today's Tata group were laid long years before Indiabecame independent
1868
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Jamsetji Nusserwanji Tata starts a private trading firm, laying the foundation of the Tata group
1874
The Central India Spinning, Weaving and Manufacturing Company is set up, marking the group'sentry into textiles and its first large-scale industrial venture
1902
The Indian Hotels Company is incorporated to set up the Taj Mahal Palace and Tower, India's firstluxury hotel, which opened in 1903
1907
The Tata Iron and Steel Company (now Tata Steel) is established to set up India's first iron and steelplant in Jamshedpur. The plant started production in 1912
Sets up its first office overseas, Tata Limited in London
1910
The first of the three Tata Electric Companies, The Tata Hydro-Electric Power Supply Company is setup. The second, Andhra Valley Power Supply Company was established in 1917 and Tata Power in1919. The first two companies were merged with Tata Power in 2000 to form a single entity
1911
The Indian Institute of Science is established in Bangalore to serveas a centre for advanced learning
1912
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Tata Steel introduces eight-hour working days, well before such a system was implemented by law inmuch of the West
1917
The Tatas enter the consumer goods industry, with the Tata Oil Mills Company being established tomake soaps, detergents and cooking oils. The company was sold to Hindustan Lever (now Unilever) in1984
The Tata group ventured into new areas and built on the foundations, in spite of the restraintsimposed by a controlled economy
1932
Tata Airlines, a division of Tata Sons, is established, opening up the aviation sector in India. Air India
was nationalised in 1953
1939
Tata Chemicals, now the largest producer of soda ash in the country, is established
1945
Tata Engineering and Locomotive Company (renamed Tata Motors in 2003) is established tomanufacture locomotive and engineering products
Tata Industries is created for the promotion and development of hi-tech industries
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1952
Jawaharlal Nehru, India's first Prime Minister, requests the group to manufacture cosmetics in India,
leading to the setting up of Lakme. The company was sold to Hindustan Lever (now Unilever) in 1997
1954
India's major marketing, engineering and manufacturing organisation, Voltas, is established
1962
Tata Finlay (now Tata Tea), one of the largest tea producers, is established
Tata Exports is established. Today the company, renamed Tata International, is one of the leadingexport houses in India
1968
Tata Consultancy Services (TCS), India's first software services company, is established as a division ofTata Sons
1971
Tata Precision Industries, the first Tata company in Singapore, is founded to design and manufactureprecision engineering products
1984
The first 500 MW thermal power unit at the Trombay station of the Tata Electric Companies iscommissioned
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The liberalisation of the Indian economy unleashed a period of remarkable growth for the Tata group,in India and worldwide
1995
Tata Quality Management Services institutes the JRD QV Award, modelled on the Malcolm BaldrigeNational Quality Value Award of the United States, laying the foundation of the Tata BusinessExcellence Model
1996
Tata Teleservices (TTSL) is established to spearhead the group's foray into the telecom sector
1998
Tata Indica India's first indigenously designed and manufactured car is launched by Tata Motors,spearheading the group's entry into the passenger car segment
1999
The new Tata group corporate mark and logo are launched
2000
Tata Tea (now Tata Global Beverages) acquires the Tetley group, UK. This is the first major acquisitionof an international brand by an Indian business group
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2001
Tata AIG a joint venture between the Tata group and American International Group Inc (AIG) marks the Tata re-entry into insurance. (The group's insurance company, New India Assurance, set upin 1919, was nationalised in 1956)
2002
Tata Sons acquires a controlling stake in VSNL (renamed Tata Communications in 2008), India'sleading international telecommunications service provider
Tata Consultancy Services (TCS) becomes the first Indian software company to cross one billion dollarsin revenues
Titan launches Edge, the slimmest watch in the world
2004
Tata Motors is listed on the world's largest bourse, the New York StockExchange, the second group company to do so after VSNL
Tata Motors acquires the heavy vehicles unit of Daewoo Motors, South Korea
TCS goes public in July 2004 in the largest private sector initial public offering (IPO) in the Indianmarket, raising nearly $1.2 billion
2005
Tata Steel acquires Singapore-based steel company NatSteel by subscribing to 100 per cent equity ofits subsidiary, NatSteel Asia
VSNL (now Tata Communications) acquired Tyco Global Network, making it one of the world's largestproviders of submarine cable bandwidth
Tata Sons completes 60 years of Tata operations in the US
The Taj acquires a hotel run by Starwood, Sydney (renamed Blue) and takes over management of The
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Pierre, NY
2006
Tata Sky satellite television service launched across the country
Foundation stone for the Tata Medical Centre unveiled in Kolkata
2007
Tata Steel acquires the Anglo-Dutch company Corus, making it the world's fifth-largest steel producer
TCS inaugurates TCS China a joint venture with the Chinese government and other partners
Computational Research Laboratories, a division of Tata Sons, develops Eka, one of the fastestsupercomputers in the world and the fastest in Asia
The Taj acquires Campton Place Hotel in San Francisco
Tata Steel celebrates its centenary on August 26, 2007
2008
Tata Motors unveils Tata Nano, the Peoples Car, at the 9 th Auto Expo in Delhi on January 10, 2008
Tata Motors acquires the Jaguar and Land Rover brands from the Ford Motor Company
Tata Chemicals acquires General Chemical Industrial Products Inc
2009
Tata Motors announces commercial launch of the Tata Nano; Tata Nano draws over 2.03 lakhbookings; first 100,000 owners of the Tata Nano chosen; delivers first Tata Nano in the country inMumbai
Tata Teleservices announces pan-India GSM service with NTT DOCOMO
http://tata.com/article.aspx?artid=7xVZn9YB7bQ=http://tata.com/article.aspx?artid=7xVZn9YB7bQ=http://tata.com/article.aspx?artid=7xVZn9YB7bQ=http://tata.com/article.aspx?artid=7xVZn9YB7bQ=http://tata.com/article.aspx?artid=7xVZn9YB7bQ=http://tata.com/article.aspx?artid=7xVZn9YB7bQ=http://tata.com/article.aspx?artid=7xVZn9YB7bQ=http://tata.com/article.aspx?artid=7xVZn9YB7bQ=http://tata.com/article.aspx?artid=7xVZn9YB7bQ=http://tata.com/article.aspx?artid=7xVZn9YB7bQ=http://tata.com/article.aspx?artid=7xVZn9YB7bQ=http://tata.com/article.aspx?artid=7xVZn9YB7bQ=http://tata.com/article.aspx?artid=7xVZn9YB7bQ= -
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TRF acquires Dutch Lanka Trailer Manufacturers (DLT), Sri Lanka, a world-class trailer manufacturingcompany
Jaguar Land Rover introduces its premium range of vehicles in India
Tata Motors acquires remaining 79 per cent shares in Hispano Carrocera, one of the largestmanufacturers of bus and coach cabins in Europe
Tata Chemicals launches Tata Swach the worlds most cost -effective water purifier
Tata Housing makes waves with its launch of low cost housing in Mumbai
2010
TRF acquires UK-based Hewitt Robins International
New plant for Tata Na no at Sanand inaugurated
Advinus Therapeutics announces the discovery of a novel molecule GKM-001 for the treatmentof type II diabetes
Tata Tea announces joint venture with PepsiCo for health drinks
Tata Tea group rebrands itself as Tata Global Beverages, headquartered in London
Tata DOCOMO launches its 3G services in Maharashtra and Gujarat
Brunner Mond acquires 100-per-cent stake in leading vacuum salt producer British Salt, UK
Tata Chemicals launches i-Shakti dals, a range of branded pulses
2011
Tata Coffee and Starbucks sign MoU for strategic alliance in India
Tata Chemicals rebrands its global subsidiaries in the UK, the US and Kenya under the Tata Chemicalscorporate brand
The Tata brand soars into the top 50 club of global brands
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Tata Medical Center, a comprehensive cancer care and treatment facility established in Kolkata, wasinaugurated by Chairman Ratan Tata
Tata Nano begins international journey with Sri Lanka, as Tata Motors celebrates 50 th year of itsinternational business
OBJECTIVES OF THE STUDY
The following are the important objectives of the study
A. To evaluate the performance of Tata motors.
B. To find out product differentiation with other motors vehicles.C. To find the suitability.
D. To find customers opinion towards the particular brand of Tata motors 4-wheelers
E. To find the availability of spare parts.
SCOPE AND LIMITATIONS
1) The study is limited to khammam town and their nearest surrounding areas
2) The present study is based on a sample of 100 respondents.
3) The present study covers TATA MOTORS users only.
4) The sample is collected from businessmen, officers, employees and students.
5) Most of the buyers have limited knowledge about other brands.
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RESEARCH METHODOLOGY :
3.1 Types of research
Based on the objectives of the study, there are two types of Research:
Exploratory Research- Exploratory research is conducted when one is seeking insights into the
general nature of a situation, the possible decision alternatives, and the relevant variables that
need to be considered. While conducting my study, I used exploratory research, which was
flexible and was aimed at identifying all the attributes that provides satisfaction to customers
before and after buying a vehicle. I undertook an intensive review of the automobile industry in
India, and screened some issues which I as a researcher felt needed more clarification or study.
Descriptive research- My exploratory research conducted brought out a host of factors which
affect the customer buying attitude. These factors were then filtered to form a set of the most
important alternatives, whi ch might affect a consumers and a retailers decision regarding the
purchase of vehicle and which brand they prefer. The purpose was to find an accurate snapshot
of the market environment of automobiles.
3.2 Data collection procedure used in my research :
Pilot Study
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After constructing the questionnaire, the pilot survey was conducted among 6 individuals from the sales
force of the company to find out the errors, if any.
Questionnaire
The questionnaire method has come to the more widely used and economical means of data collection.
The common factor in all varieties of the questionnaire method is its reliance on verbal responses to
questions, written or oral. The researchers found it essential to make sure the questionnaire was easy to
read and understand to all spectrums of people in the sample. It was also important as researchers to
respect the samples time and energy hence the questionnaire was designed in such a way, that itsadministration would not exceed 4-5 minutes. The questionnaires were personally administered. As far
as possible, the questionnaires were filled by me and not given to the respondents.
Field work
Field work is a general descriptive term for the collection of raw data direct from the consumers, as
opposed to secondary research. It plays an important role in collecting the data. My sample size was
157. In my research, I had to take the feedback from the existing customers of Tata Motors to know
about their satisfaction level and the areas in which the company was lagging.
Some important points which I kept in mind while doing the fieldwork-
Making the respondents comfortable before questioning them by introducing ourselvesas students of Amity Business School and ensuring the respondent that all information
collected is only for academic purpose and will be kept absolutely confidential.
Ensuring that we fill the questionnaires ourselves.
Not leading a person into any preconceived notion.
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Not influencing the respondents answers in any way/form.
Using simple language, so that the technical language does not intimidate the respondent.
3.3 Data collection techniques
Primary data
Pilot Study
Questionnaire
Secondary data
It refers to the already existing data. I collected them by following methods
Internet
Books
Published Articles
Journals
Newspaper Articles
Data Interpretation Tools
Following softwares has been used during analysis and compiling of data.
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Microsoft Excel
Microsoft Word
DATA ANYLASIS & INTERPRETATION
1) Which of the following best describes your line of work?
Which of the following best describes your line ofwork?
Frequency Percent
Valid
business 55 55student 22 22
Taxiservices
23 23
Total 100 100
0
10
20
30
40
50
60
business student Taxi services
Frequency
Frequency
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From this we interpret that most of the customers in that area are business people followed by service
class. The housewives do not come to the showroom for the service or purchase of cars.
2) What parameters do you seek in a car before buying What parameters do you seek in a car before
buyingFrequency Percent
Valid
brandpopularity
20 20
Performance 40 40
looks & style 40 40
Total 100 100
The customers look for performance and looks& style in a car before purchasing it. Brand
name does not play a vital rule in it.
3) how long have you been associated with tata motors Frequency Percent
Valid
0-1 10 10
3-Jan 30 30
5-Mar 48 48
morethan 5 12 12
Total 100 100
05
10
15
20
25
30
35
40
45
brand popularity Performance looks & style
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4) Which company's car do you possess
Which company's car do you possess
Frequency Percent
Valid
Tata 80 80
Fiat 20 20
Total 100 100
Most of the customers prefer buying Tata cars over Fiat
5) If rebuying would you select Tata of Fiat
0
10
20
30
40
50
60
0-1 3-Jan 5-Mar more than 5
Series1
0
10
20
30
40
50
60
7080
90
Tata Fiat
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If rebuying would you select Tata of Fiat
Frequency Percent
Valid
Yes 85 85
No 15 15
Total 100 100
The customers are satisfied with their cars . this is the reason they can rebuy this companys
car
6) What parameter important for rebuying
What parameter important for rebuying
Frequency Percent
Valid
post salesservice
20 20
Mileage 50 50
maintenancecost 30 30
Total 100 100
0
10
20
30
40
50
60
70
80
90
Yes No
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Of all the customers of TATA motors , most of them consider mileage of the car as animportant parameter for rebuying decision
7) Do you find the car value for money
Do you find the car value for money
Frequency Percent
Valid
2 6 6
3 14 14
4 50 50
5 30 30Total 100 100
0
10
20
30
40
50
60
post sales service Mileage maintenance cost
Series1
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The customers satisfaction is perceived by the parameter whether they find their car value for
money. If this is not the case then the customer is dissatisfied and does not consider the car for re-
buying. But this is not case with the cars of Tata motors, the customers find the car value for money.
payment procedure preference8)
payment procedure preference
Frequency Percent
Valid
cash 15 15
cheque 10 10
finance 75 75
Total 100 100
0
10
20
30
40
50
60
2 3 4 5
Frequency
Frequency
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Most of the customers prefer purchasing a car by the method of finance. So the company should
have links with various finance companies at their respective dealership showroom for the convenience
of customers. The easy the methods of financing, more customers are attracted to the company than
their competitors. It gives the company an edge over its competitors
9)
Are you aware of following facilities offered :Tata Motors Insurance
0
10
20
30
40
50
60
70
80
cash cheque finance
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Are you aware of following facilities offered:Tata Motors Insurance
Frequency
Percent
Valid
yes 92 92
no 8 8
Total 100 100
There are various extra facilities that are provided to the customers for extra benefits and convenience.
One of them is Tata Motors Insurance. It is a cashless insurance in which during the time of claim, thecustomer does not have to pay cash and latter get it reimbursed. The majority of the customers were
aware of this facility which means that sales force of the company is efficient
Extended warranty
Extended warranty
Frequency Percent
Valid YES 100 100
010
20
30
4050
60
70
8090
100
yes no
Frequency
Freq
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Here a complete sample knew about the extended warranty facility offered by the company which is a
good sign.
Tata finance
True value
Frequency Percent
Valid
yes 84 84
no 16 16
Total 100 100
0
20
40
60
80
100
120
Frequency
Valid YES
Valid YES
0
10
20
30
40
50
60
70
80
90
yes no
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Most of the customers are ready to take responsibility and recommend the cars to their family and
friends. This is the best method of advertisement i.e. the word of mouth. It does not cost the company
and is most influential. So having such customers is advantageous to the company. The company should
not loose such customers by dissatisfying them. The company has an advantage by having a great deal
of these type of customers.
Gender
Gender
Frequency Percent
Valid
male 90 90
female 10 10
Total 100 100
0
10
20
30
40
50
60
Yes No Can't say
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Most of the customers that come to the showroom are males. Even if the cars are being bought
for females, the males come on their behalf.
13) Age
Age
Frequency Percent
Valid
18-25 18 18
26-35 52 52
36-50 24 24
Above 51 6 6
Total 100 100
0
10
20
30
40
50
60
70
80
90
100
male female
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People of all age groups come to the showroom but the majorities are of age group 26-35followed by 36-50 age group
Income group (in lacs)
Income group (in lacs)
Frequency Percent
Valid
below 3 25 256-Mar 10 109-Jun 35 3512-Sep 17 17Above 12 3 3Total 100 100
0
10
20
30
40
50
60
18-25 26-35 36-50 Above 51
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People of all income groups come to purchase cars. It has become a necessity rather than
luxury. There are all segments of cars available according to the need.
ANNEXURES
Q.1) Which of the following best describes your line of work :
a) Service b) Business c) Student
e) Taxi Services
Q.2) What parameters do you seek in a car before buying
a) Brand Popularity b) Performance c) Looks & Style
Q.3) How long have you been associated with TATA Motors?
a) 0-1 Year b) 1-3 Year c) 3-5 Year d) More than 5 yrs
0
5
10
15
20
25
30
35
40
below 3 6-Mar 9-Jun 12-Sep Above 12
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Q.4) Which companys car do you possess?
a) Tata b) Fiat
Q.5) If you need to buy a new or another car, would you again select the Tata or Fiat Brand?
a) Yes b) No
Q.6) What parameter is important for influencing your re-buying decision?
a) Post Sales services rendered by the company
b) Mileage of the car
c) Maintenance costs incurred
Q.7) How would you rate TATA Motors on the following parameter?
1 2 3 4 5
i) Are the sales person knowledgeable
ii)
Do the employees spend enough time withyou:
Before sales
After sales
iii) Are the spare parts available
iv)Is the Vehicle in good condition at the timeof delivery
v) Are the prices affordable
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vi) Are there any attractive discounts offered
vii) Is the dcor of the waiting area pleasing
viii) Were you offered a test drive
ix) Is post sale follow ups done regularly
x) Are the complaints responded quickly
xi) Is the service at Tata Motors excellent
xii) Are all the commitments fulfilled
xiii) Do you find the car value for money
Q.8) What type of payment procedure do you prefer?
a) Cash b) Cheque c) Demand Draft d) Finance
Q.9) Are you aware of the following facilities provided by Tata Motors?
FACILITIES Yes No
i) Tata Motors insurance
ii) Extended warranty
iii) True value
iv) Tata finance
v) Auto card
vi) Genuine accessories
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Q.10) What is your overall opinion about Tata Motors?
Very Bad Neither Bad Good Very
Bad nor Good Good
1 2 3 4 5
Q.11) Would you recommend Tata Motors to anybody else?
a) Yes b) No c) Cant say
Gender:
Male Female
Age:
a) Below 18 b) 18-25 c) 26-35 d) 36-50 e)51&above
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Income group (in lakhs):
a) Below 3 b) 3-6 c) 6-9 d) 9-12 b) e) Above 12
Name: _____________________________
Contact no: ____________________________
Address: ____________________________________________________
CONCLUSION & RECOMMENDATIONS
Fiat car is preferred more by females rather than males. Business class also has an inclination
towards Fiat more.
The dcor of the waiting lounge is rated less by the customers, the company should take measures
to improve on it.
The availability of spare parts of Fiat cars is less whereas of Tata are readily available. So the
company should pay more attention to it.
Most of the customers purchase the cars by mode of financing. There are many customers
who after purchasing the cars are not able to pay EMI. So they are considered defaulters.
There are many such cases of defaulters. The finance company has be vigilant as to who to
give the consent or not.
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There are many enquiries which are cold enquiries. The sales person has to make an extra
effort to convert the cold and warm enquiries to hot enquiries. Due to negligence of sales
man there are many loss of customers
BIBLOGRAPHY
Marketing management - Philip Kotler
Consumer behavior - leong. Schiff man
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