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AUG 2020

90 SAUDI NATIONAL DAYBRANDING MASTER GUIDELINE

٢٠٢٠

الدليــل اإلرشـاديلهويـة اليـوم الوطنـيالسعـودي التسعون

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CONTENT

INTRODUCTION

الهدف

صمم موسم اليوم الوطني التسعون استلهاما بمقولة صاحب السمو الملكي األمير محمد بن سلمان "همة السعوديين مثل جبل طويق"، لذاتم اختيار شعار "همة حتى القمة" ليسلط الضوء على الوحدة الوطنية التي أخذت البالد إلى مستوى عالي من التقدم الحضاري بمشاركة قيادة قوية حققت وحدة

أكثر تكامال وترابطا، وليشهد للمجتمع السعودي إنجازاته العظيمة في شتى المجاالت.

THE LOGO

Inspiration Process

شموخ قادتنا مع جبل طويق

The glory of our leaders in the shape of Tuwaiq mountain

الشكل مع العبارة

Logo structure

Logo Clear Space

Colors Options

Logo Positioning

Logo Misuse

COLORS

PANTONE P 1-08 U

PANTONE P 3-00 U

PANTONE P 2-86 U

PANTONE P 2-80 U

0181000

865130

927320

PANTONE P 14-148 U

PANTONE P 9-168 U

PANTONE P 4-85 U

093860

PANTONEP 12-179 UCMYK

97902716

The colors used in this brand are inspired by the local colors used on Saudi heritage culture materials. Therefore, no colors shall be used with the colors listed below. Colors schedule

TYPEFACE

SLOGANS

GROUP 1 GROUP 2

Slogans

Pattern Icons

Main Iconskingdom of Saudi Arabia

Two elements were used on the pattern which they are national visual elements must be used on the patterns.

The Saudi Arabian national emblem

PATTERN

Main Pattern

SecondaryPattern

Icons Colors Options

These are the colors used for each icon. No other colors shall be used in order to keep the pattern balanced visually.

PATTERNSTRUCTURE

Pattern Structure

We used squares for the building of the pattern structure. The squares / or the icons on them; must be used without space between them, and

100% not more. And shouldn’t be repeated beside eat other unless the guideline instructed so. In addition, the icons must start from the lower part going to the upper part.

must be filling the square area

The dimensions of the icons must not be stretched on any side and most be used as a square dimensions.

Pattern Dimensions

On the vertical designs, we advise to use this pattern and minimize the icons when going to the upper side.

The pattern on a vertical design

On the horizontal designs, the pattern can be built either from the left to the right or the opposite side.

The pattern on a horizontal design

RB Font

3 SQUARES 4 SQUARES

Typography Typography

The Flag of Saudi Arabia

4 SQUARES

2 SQUARES

Main Icons

Use the icons with negative space around the main icon on order to give it more attention.

٢ SQUARES

The Saudi Arabian national emblem

The icons around the main icon

Use the icons with negative space around the main icon in order to give it more attention.

icons with Double or trpie Squres

2 SQUARES 3 SQUARES

These icons must be used on double or triple squares

These icons must be used double

2 SQUARES 2 SQUARES

2 SQUARES

Icons that can be repeated

When an negative space icon used; a solid color icon must follow.

Arrangement of icons

Below are the footers that could be used on the designs. the supporting visual elements opacity should be %15 in a solid color or solid pattern without opacity.

The supporting visual elements

37© Saudi National Day Brand Master Guidline / August 2020

Pattern Misuse

Don’t change the icon Dimension

Don't change the color

Don’t rotate the shape

Don’t use the gradient colors

Don’t use shadow, or make the icon on 3d

Don’t change the icon dimation

Don’t repeat the icon

Don’t place pattern on a solid-color back -ground

Don’t place pattern on a transparent background

Pattern Misuse

Don’t miss use the rules of the Pattern Structure

Don’t put the Pattern on image without reviewing the rules

TEMPLATE

Season Team

Season Participants Sponsor’s Logo

Event Organizers and Restaurant, shopping centers

Logo dimension according to the importance

٪١٠٠

٪٨٠

The season team is the main logo on the designs materials and must be used on fuel ratio 100% height.

Season main Participants logos should have the second importance on the designs materials with a ratio of 80% height.

٪٧٠

Other logo than the once listed obove must have a ratio of 80% height.

١١.Season Team

Logo Guidelines for Participating Entities

Enjoy Saudi team, must follow the guidelines below when using the logo with all digital and print materials.

Note: In the condition only, the element of "enjoy Saudi" can be upsized to as explained above on the design as an exception.

٢2.Season Partners All ministries, agencies, emirates and secretariats in the Kingdom, must

follow the guidelines below on all digital and print materials.

٣3.Event Organizers Entities responsible for the implementation and organization of events on the

National Day Season, and all organizers must follow the guidelines below when using the logo on all digital and print materials.

.٤4. Event SponsorsEntities supporting the National Day season activities must follow the guidelines below on all digital and print materials.

٥5. Companies and ShopsAll participating businesses, shops and restaurants, must follow the below guidelines when using the logo with all digital and print materials.

RB font Bold

Zigzig line

RB font Regular

Content arrangement on square dimension

In order to keep the design visually balanced. kindly follow the arrangement of the logo, text, and images as explained below. for the logo placement kindly check it on the logo placement section.

RB font Bold

Zigzig line

RB font Regular

Content arrangement on square dimensionIn order to keep the design visually balanced. kindly follow the arrangement of the logo, text, and images as explained below. for the logo placement kindly check it on the logo placement section.

RB font Bold

Zigzig line

RB font Regular

RB font Bold

Zigzig line

RB font Regular

Content arrangement on horizontal dimensionIn order to keep the design visually balanced. kindly follow the arrangement of the logo, text, and images as explained below. for the logo placement kindly check it on the logo placement section.

Content arrangement on vertical dimension

In order to keep the design visually balanced. kindly follow the arrangement of the logo, text, and images as explained below. for the logo placement kindly check it on the logo placement section.

Social Media Template

٪٣٠

This is the suitable and balanced arrangement for the pattern, logos, and the image and shall be followed as the template bellow.

SPONSORLOGO HERE

Social Media Template

SPONSORLOGO HERE

BRANDIMAGE

Images attached must be following the identity theme and mood. and must include local visual heritage, Saudi faces, costumes, architec-ture, and culture heritage of Saudi including traditional motifs and colors used locally.

Also, the logo and the text on a background must be visible and readable or the background must not be overpowered the text.

Brand Image

Brand applcation on photos

Select the photoRemove the background and add the brand color

Add the motif to the upper part

Add the icon to integrate with the photosAdd the text

BRANDAPPLICATIONS

Brooch Pin

Polo T-Shirt

T-Shirt

T-Shirt Tag

Saudi national day 90 are available through the website

nd.gea.gov.sa

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