igniteatl 2009 - how to identify a new media douchebag (and save yourself from becoming one)

HOW TOIDENTIFY ANEW MEDIADOUCHEBAGAND SAVE YOURSELF FROM BECOMING ONE

By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

#1 REFERS TO SELFAS ONE OF THEFOLLOWING:

By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

Expert

Guru

Maven

#2 OH RLY?I HAVE MORETWITTERFOLLOWERSTHAN THEY DO!

By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

#3 PUTS “TW”IN FRONT OFVIRTUALLYEVERYTHING

By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

#4 HAS

ALL OF THEIR SOCIALNETWORKS

UPDATING WITH THE EXACTSAME CONTENT.

By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

#5 GADGET-WHORE WITH

NO CONTENT ORCHOCK FULL IT

BUT LACKINGREAL VALUE --

EITHER WAYSOLELY SELF-

PROMOTINGBy Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

#6 OFFERS“SOCIAL MEDIACONSULTING”BUT HAS NOEXPERIENCEOUTSIDEPERSONAL USE

By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

#7 “SOCIAL MEDIACONSULTING” OR “DIGITALPUBLICITY” CONSISTS OF

TWITTERING AD COPYACROSS MULTIPLE TWITTER

ACCOUNTS, CREATING AFACEBOOK FAN PAGE & BLOG

By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

#8 THINKS THEY’RE ONEOF “THE 250” BUT HASN’T

WORKED A SINGLESUCCESS STORY…

CONTINUES TO ACT LIKEIT ANYWAYS

By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

#9 EVERYTHING THATCOMES OUT OF THEIRMOUTH SMELLS LIKE

SOMETHINGREGURGITATED FROM

VALLEYWAG / MASHABLE /<INSERT TECHBLOGNAME>

By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

#10A SOCIAL MEDIAMAVEN AND A

SNAKEOIL SALESMANWALK INTO A BAR…

By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

WAIT A TWICK SECOND!

I’M A TOTALDOUCHEBAG!It’s okay. I can help you.By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

DID YOU KNOW?NEW MEDIA DOUCHEBAGS

ACTUALLY MAKE UP 31.4% OFYOUR FAVORITE SOCIAL

NETWORKS!

DON’T BE A SHEEP!

By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

#5 WAY TO CHANGE YOURDOUCHEBAG ROUTINE…

DROP THE BUZZ WORDS

By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

#4 UNDERSTANDWHAT METRICS MEAN &

HOW THEY AFFECTYOU

By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

#3 FOCUS ON1. YOUR AUDIENCE,2. YOUR GOALS, &

3. INNOVATION

By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

#2 EVALUATE THEPLATFORM BEFORE YOUOPEN YOUR MOUTH (OR

TYPE)

By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

#1 DON’T BE AKNOW-IT-ALL

By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

TO FIND OUT MORENON-DOUCHEBAGGERY

TECHNIQUES,FOLLOW ME ON THEINTERWEBS… IN THENON-CREEPY WAY ;)

twitter.com/tessafacebook.com/tessa.horehled

#notadouche

By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?