ignite: for good' presentation 12: can big business be good?, nick davies
Post on 06-Jul-2015
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This is Nick Davies from Neighbourly's presentation which he gave during the 'Ignite: For Good' evening mySociety hosted on 29th October 2014 as part of the Bath Digital Festival. Description: Business has had plenty to say about its 'responsible intentions'. But in 2014 we reached a tipping point as a number of global brands shifted from story-telling to story-doing. Or in other words, from 'marketing to consumers' to 'mattering to people'. Here are stories of brands making a meaningful difference - and how neighbourly.com will help them do more.
TRANSCRIPT
Can big business be good?
Nick DaviesFounder & CEO
@nbrlyuk @NickSDavies
Climate change rallies 2015
Our market research is telling us that consumers are making a
shift. A shift from focussing solely on “MY world” – their
immediate family, through to ‘our’ world with villages and
communities, to thinking about – and caring about – “THE
world”.
DECOUPLIN
G
Rising costs
of social care
Real-term
budget
reductions
COLLABORATIVE ACTION!
companiesSEARCH
weMATCH
projectsSHARE
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