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SO WHAT IS POOL?
digital communities, web2.0, social media,
participation, co-creation, collaboration, open licensing,
user-generated content, social innovation, user-led innovation,
public media
“innovation within the 21st century is more open and pervasive, characterised by skill in collaborating and connections so
that knowledge flows and grows...”
Cutler 2006
Produsage
“the production of ideas takes place in a collaborative, participatory environment
which breaks down the boundaries between producers and consumers...”
Bruns 2006
‘ABC Pool is a great example of a publicly funded agency using web2.0 tools to
revolutionise the way it does business.’
Australian Federal Gov2.0 Taskforce’ 2009
DESIGNPROCESS
produce something
gatherinteresting
stuff
belong to a
media community
be part of the
ABC
REDESIGN SCREENSHOT
‘…to uncover and explore challenges that will be relevant to
the whole media industry’
Australasian Centre for Interaction Design (ACID) 2009
Meet the Poolies
participatorymedia
Roles: public media experts, cultural commentators, producers, researchers, internal/external ABC people, designers, developers, community members, community managers, other ABC staff, artists, media professionals
people
students, researchers, cultural commentators, ABC producers,
writers, designers, developers, visual artists, remote communities,
videographers, poets, photographers,project producers, lecturers,
activists, organisers…
Roles: public media experts, cultural commentators, producers, researchers, internal/external ABC people, designers, developers, community members, community managers, other ABC staff, artists, media professionals
I’m so grateful to the Pool for giving me a chance to develop as a photographer,
writer, and interviewer. I really value the opportunity I have had to grow and give thought to big issues. In recent days I
feel more certain of my focus: to present the voices of ‘ordinary’ people, to present stories and views which help explain the human story, never really explaining it, of
course.
Susan Dirgham 05/02/11
Roles: public media experts, cultural commentators, producers, researchers, internal/external ABC people, designers, developers, community members, community managers, other ABC staff, artists, media professionals
roles
community members community editors
community managers project producers
How do the different interests of the stakeholders within an institutional online community
intersect and how are they negotiated?
NEWPLATFORMS FOR INNOVATION IN
EDUCATION
project producer
MY TRIBE SCREENSHOTS
where ABC and
‘the people formerly known as the audience’
connect
“as networks are based around complex decentralised systems, it is increasingly the case that innovation
comes from the margins”
Flew et al 2008
XMP STUDIOS
XMP STUDIOS
ABCCALLOUTS
project producerfeature maker
engagingmentoringcurating
“...yes, the episodic nature of it works...
I have some editorial notes for you.”
“Bell, listened to the broadcast…your stuff is fantastic…the way
the producers have weaved each day through the program ties it all
together and brings it to life.”
distributive practice
call and response
TheFlickerman
multiplatform experience
new paths toward commissioning
CREATIVECOMMONS
makesPOOL
possible
share+
remixlegally
“tool to give everyone ...a simple, standardized way to grant copyright permissions to their creative work”Creative Commons Australia 2010
Pool users favour BY NC
“as much information as the public sector funds as possible
go free on the internet to be used in all sorts of ways we can’t
anticipate.”Govt 2.0 Taskforce, 2009
ABC OPEN
ARCHIVES
MESMERISM VIDEO
abc.net.au/pool
FOLLOW US@abcpool
facebook.com/ABCPool
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