if you send email newsletters, then you should also do this

if you send Email Newsletters

then you should also do this...

Did you know?

91%

91% of U.S.Consumers useemail every day

Source: Exact Target 2012 channel preference survey

email is nearly 40 timesmore effective atacquiring customersthan Facebook andTwitter combined

Source: McKinsey; iConsumer survey, 2012. Custora, E-commerce customer Acquisition snapshot

However

23% Only 23% ofemail newslettersare opened

Source: MailChimp, Average EmailCampaign stats of MailChimp customers

and less than 4in 100 peopleclick on a link.

Source: MailChimp, Average EmailCampaign stats of MailChimp customers

3.5%

So lots of people don'tsee your messages

and visit your content

Here's an idea...

Why not use thespace at the bottom of

your employees'day-to-day emails formarketing messages?

Open ratesare very high

Information can betimely rather thanonce a month in a

newsletter

Unilever went from 40,000followers on LinkedIn to

235,000 in 10 months just byadding 'follow us on LinkedIn'buttons to employees' email

signatures.

Source: Secrets of Employer Branding Leaders: Unilever

it can also be effective...

Unilever now has over

Source: LinkedIn

LinkedIn followers

1,100,000

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