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IEEE Hyderabad Section …
Membership Development Strategy & Plan
Jose ReddypoguMembership Development Committee ChairHyderabad Section Jose.reddypogu@tcs.comphoto
IEEE MD Strategy
Section Situation
Section MD Plan
Topics
IEEE MD Strategy
IEEE MD Support & Evolution
2005 2006 2007 2008 2009
365,500 members
BMS transition ‘Great Recession’
Optimizing the Campaigns >
renewal
recovery
recruitment
reinstatement
benefits promotion
382,400 members
(renewal alerts integrated into next-gen products)
367,400 members
Integrated multimedia
Putting a face onmembership promotion
Remaking the Collateral >
Integrated MD strategy &
plan
Integrated MD reporting
397,000 members
Synthesis & Engagement
First-year member experience
Message testing
MD webcasts
374,800 members
Building a Volunteer “Field Team” >
MD KitsMD portal
Membership presentation
MD Manual
MGM business cards
MD virtualcommunity
On-demandKit ordering
MD Strategy w/ Full Volunteer Integration
MD Volunteer “Platform”
Membership Situation
Hyderabad Section
Hyderabad Section Total Members
Hyderabad Section Total Members Since Year 2000
Formation Date: 14 May 1984
IEEE Hyderabad Section Membership31 December 2011
Note 1: Members from… Academia: 84.24 %Industry: 15.75%
Note 1: Members from… Academia: 84.24 %Industry: 15.75%
Note 2: RetentionHigher Grade Member: 58.0 %Student Grade Member: 21.9 %
SWOT – Section’s Member Growth Program
Strengths
• Positive trend in increasing membership from 2007• Introduced new students chapters• Introduced new IEEE sub chapters
Weaknesses • Industry % is very low• Retention of Student grade members are too low• Promotional activities needs to be increased
Opportunities
• to increase the tie up with industries / organizations for promoting IEEE membership• to increase the tie up with institutes / colleges• catch the graduate students to become GOLD members.• Hyderabad has several active volunteer opportunities. Spread awareness.
Threats
• Cost of membership is still high for entrants.• despite taking membership, members do not know on how to derive value.• Member complaints on not receiving the IEEE magazines.
Section MD Plan
Membership Year BeginsFull-year dues enactedRenewal opensKey month for launching new or
upgraded benefitsFrom Sep thru Dec, revenue
deferred to next year
Membership Mid-Year½-Year Dues-Cycle BeginsArrears-Recovery BeginsKey month for launching new or
upgraded benefitsMembership Year ConcludesMember retention rates determinedBusiness fiscal performance determined½-year dues cycle concludes
Calendar Year ConcludesYear-end membership statistics determined
Active-Status TerminatorPast-due members placed
into arrears
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
APRIL
MARCH
FEBRUARY
JANUARY
AUGUST
JULY
JUNE
MAY
Timing is Everything – Know the Membership Calendar
Using training programmes in corporate inductions to launch awareness & recruit members
Planning for Corporate inductions
Renewal and Retention programmes for students and GOLD Members
Reminder for renewals
ConstituenciesTechnical
DevelopmentProfessional Development
Community Development
Cost Savings / Discounts
Existing Members
Prospective Members
Differentiate Audiences – Different Expectations
… their needs change throughout a career
… they are everywhere. When we do recruit them, 50%+ attrition rate (first-year member strategy)
IEEE Entity
Communications Events RecognitionEvaluation
Considerations
Hyderabad Section
• Sending email reminders as per the membership calendar
• sending printed invitations to meetings and events like flagship lectures (Faraday Memorial Lecture etc)
•Special announcements within organizations
•Reminders through the Section news letter “Synapse”
• The chapter activities would involve them
•Social programmes with spouse
• Professional activity for the experienced professionals
•Collecting feedback sheets (sample form enclosed)
• Invitation for participation as Chapter Volunteer Position
•Invitation to Chair an event
•Section recognition and awards programme
•Events and people being presented in news letter
• Event Participation•Volunteer Recruitment• Student Branch Vitality• Member Retention
Opportunities for Engaging Existing Members
Microsoft Office Word 97 - 2003 Document
IEEE Entity
Communications Events RecognitionEvaluation
Considerations
HyderabadSection
• Giving Membership Development Brochures at events
•Word of mouth invitation to attend events from existing members
• Through invitations to Chapter events.
• Scheduling membership drive at various organizations induction programmes
•Visiting student branches and popularizing IEEE
• Making use of activities like TISP (Teacher in service programme) from EAB
• Use of GOLD members to show case role models of IEEE Members
•Collecting feedback sheets (sample form enclosed)
•Invitation for participation as Chapter Volunteer Position
•Invitation to Chair an event
•Section recognition and awards programme
•Events and people being presented in news letter
• Diversity and frequency of opportunities for member recruitment• Follow-up with interested individuals• First-year member engagement
Opportunities for Engaging Prospective Members
Microsoft Office Word 97 - 2003 Document
Membership Development Plan
Engagement Venues & Frequency
1Q(Jan – Mar)
2Q(Apr – Jun)
3Q(Jul – Sep)
4Q(Oct – Dec)
Communications
Giving Membership Development Brochures at events
2 3 4 5
•Word of mouth invitation to attend events from existing members
2 3 4 5
Through invitations to Chapter events. 2 3 4 5
Events
Scheduling membership drive at various organizations induction programmes
2 2 2 2
Visiting student branches and popularizing IEEE
5 5 5 5
Making use of activities like TISP (Teacher in service programme) from EAB
1 1 1 1
Recognition
Invitation for participation as Chapter Volunteer Position
2 2 2 2
Invitation to Chair an event, Section recognition and awards programme
2 2 2 2
Events and people being presented in news letter
2 2 2 2
Status Update
Engagement Venues & Frequency
Goals & Progress
Communications
Giving Membership Development Brochures at events
1. CIS Colloquium, Vizag. 2. WIECON 2012, Bhimavaram 3. Mobile and Ubiquitous Learning Workshop, JNTU, Hyd 4. PES Tutorial on renewable energy with CII
•Word of mouth invitation to attend events from existing members
Almost all the events (CI Colloquium, Vizag. 2. WIECON 2012, Bhimavaram 3. Mobile and Ubiquitous Learning Workshop, JNTU, Hyd 4. PES Tutorial on renewable energy with CII)
Through invitations to Chapter events. CIS, PES, CS, MTT, COMSOC
Events
Scheduling membership drive at various organizations induction programmes
CIS Colloquium Vizag
Visiting student branches and popularizing IEEE
1. AITS, Rajampet, 2. GMRIT, Rajam 3. VITS, Hyd 4. HITAM, Hyd
Making use of activities like TISP (Teacher in service programme) from EAB
Planned for next TISP event.
Recognition
Invitation for participation as Chapter Volunteer Position
1. Mr Suresh Satpathi, Secy for CIS, 2. Mr S. Venkatraman, VC for CS, 3. Mr Mitun Bhaskar, Secy for PES,
Invitation to Chair an event, Section recognition and awards programme
1. Dr BL Deekshitulu at Experts Lectures in Computational Intelligence at UOHYD 2, Prof Allam Apparao at CIS Colloquium, Vizag
Events and people being presented in news letter
All the technical events along with invitees are presented in News Letter
Section’s Membership Situation– 4817 Members in Hyderabad as on 31 Dec 2011, which includes
Fellow Members - 06 Senior Members - 111 Members - 1291 Graduate Student Members - 396 Associates - 88 Students - 2925
Section MD Plan– Target the growth of GOLD Members through corporate Induction
programmes– Membership recruitment through offer of Senior Membership for
senior and experienced professionals– Propagating awareness of value of membership for existing members
and emphasizing retention
In Summary…
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