identity, wayfinding and signage for public hospitals

VCP 604 Design Project III Stage 2 [08th June 2012 ]

Project by: Xaxa Aman Rupesh

Project Guide: Prof. Ravi Poovaiah

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| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

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| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

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| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

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• good example of multi disciplinary project

• enough time to study and come up with a holistic solution

• to see a complete cycle of Design Intervention.

• an investigation of as to what is meant by the terms as individual and how it adds up to a greater whole when all of them come together

• deals with the current scenario and then proposing a holistic solution to this in the public domain

• an example wherein we could see how various disciplines come together to deliver a holistic design solution

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

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• identify the various aspects which give birth to an ineffective Wayfinding in a Public Hospital

• this would then lead to a design solution which may overshoot the domains of Visual Communication

• output pertaining to the Visual Communication part of the Project would be dealt with

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

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| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

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Source: http://www.spd.org/2009/03/20/varan_preview_thumb_w_580.jpg

Source:http://onemansblog.com/wp-content/uploads/2009/08/Las-Vegas-Sign.jpg/

Source:http://lisavis.de/bilder/grafik/cityguide/cityguide_12.jpg

Source: http://blog.maps.nokia.com/wp-content/uploads/2011/10/WP_RoutePreview-635x423.jpg

Source:http://www.fastcodesign.com/multisite_files/codesign/imagecache/1920/article_feature/1280-projected-arrow-future.jpg

Fig :Traditional Fig :Contemporary Fig :Current trends Fig :Digital Interface Fig :MIT’s Guiding Light

• old discipline and long way to go

• new technology excite us

• understanding the context and surrounding, culture and tradition

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

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| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

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72%

28%

Rural Population

Urban Population

20%

80%

Public Sector

Private Sector

Fig : Distribution of Population Source: Census of India, http://censusindia.gov.in/Census_Data_2001/India_at_glance/rural.aspx

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

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| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

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• healthcare scenario in India • refurbishment in Public Healthcare Sector • good Wayfinding a far fetched idea as,

lacking basic amenities

• architectural component of Wayfinding Design • accentuating Wayfinding • visual cues

• literacy and Functional Literacy

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

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Source:http://www.creativereview.co.uk/cr-blog/2010/december/landor-associates-new-wayfinding-systems-for-great-ormond-street-hospital

Source:http://www.behance.net/gallery/St-Michaels-Hospital-Toronto-Wayfinding-Project/742368 Source: Author

Fig :Great Oromond Street Hospital for Children Fig :St. Michael’s Hospital Fig :Powai Hospital

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

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• innovative ways to tackle the problem and have funds to do that

• the condition in the country is pitiable

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| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

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Fig: KJ Somaiya Medical College, Hospital and Research Centre, Sion

Fig: KEM, Parel Fig: JJ group of Hospitals, Byculla

Source: www.wikimapia.com Source: www.wikimapia.com Source: www.wikimapia.com

KJ Somaiya Hospital • Founded in 1991 by

Padmabhushan Pujya Sri Karamshi Jethabhai Somaiya

• Eastern Express Highway, Sion • 21 departments

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

01 Source: www.wikimapia.com

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

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Fig Hospital Pictures 1.Front View 2.Side View 3.Back View

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| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

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Sixth Floor Functions 1. Ward 2. General Medicine 3. College Admin. 4. Pediatrics 5. Central Library 6. Physio Admin. 7. Physiotherapy 8. Chest 9. Skin 10. Physiology 11. Physio HOD 12. SAHAS 13. Physiotherapy

Lectures

Ground Floor Functions 1. Hospital Admin. 2. College Admin. 3. Gynecology 4. Ayurveda OPD 5. Pathology 6. Blood Bank 7. Casualty 8. Pharmacy 9. OPD 10. Radiology 11. Canteen 12. Canteen Store 13. Toilets

First Floor Functions 1. RMO Residence 2. SAHAS 3. Gynecology Ward 4. Operation Theater 5. Pharmacology 6. Microbiology 7. Pathology 8. Private Research 9. Toilets

Second Floor Functions 1. Cardiac Centre 2. Surgical 3. Operation Theater 4. Bio Chemistry 5. Physiology 6. Anatomy 7. Toilets

Third Floor Functions 1. Cardiac Centre 2. Sunidhi Special 3. Operation Theater 4. ICU 5. Lecture Theaters 6. Anatomy 7. Bio Chemistry 8. Toilets

Fourth Floor Functions 1. Nursing College 2. Nursing Residence 3. School of Nursing 4. Hospital Admin. 5. RMO Residence 6. Toilets

Fifth Floor Functions 1. Ward 2. General Medicine 3. Surgical 4. Pediatrics 5. PSM 6. Forensic 7. Toilets

Fig :Floor wise distribution of functions in the Hospital Complex

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R 80

G 185

B 70

R 240

G 80

B 100

R 245

G 130

B 30

R 160

G 80

B 120

R 45

G 150

B 235

1.Medical College

2.Medical Hospital

3.School of Nursing

4.College of Physiotherapy

5.Residences

R 40

G 160

B 45

R 250

G 225

B 20

R 255

G 5

B 20

Fig :Identity and color scheme

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

01 Fig :Numbering System of Doors

Decoding the Door Numbering System

1. The first thing a person notices is the COLOR of the board

which tells her/ him as to which function he is at.

2. The first letter tells us the Wing of the Hospital Complex as

in the case alongside it is B WING.

3. Secondly it tells us the floor it is in, in this case

FLOOR NUMBER 1.

4. And then, finally it tells us what the door number is in this

case, NUMBER 01.

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

01 Fig : Pictograms for female.

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Characteristics to be present in the Typeface

• Humanist

• Large Counters

• Condensed

• Contemporary

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Choice of Latin Typefaces

1. Humanist777

2. Din Next

3. Myriad

4. FF Info

5. Frutiger

6. Frutiger Neue

7. Museo Sans

8. CG Heldustry

9. Etica

10.Open Sans

11.PT Sans

Choice of Marathi Typeface

1. Kiran

2. KrutiDev 010

3. CDAC GISTY Yogesh

4. DV ME Shree

Choice of Hindi Typefaces

1. DV NID

2. Saral Devanagari

Roman

3. Mangal Regular

4. DV Maha

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Fig: Devanagari at 60ft Fig: Devanagari at 30ft Fig: Latin at 60ft Fig: Latin at 30ft Fig: Devanagari and Latin character set used for experiment.

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| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

01 Fig: Working the circulation of people in the Hospital Complex

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अस्थिव्यगंोपचार शाथर हड्डी और जोड़ रोग विशेषज्ञ

Orthopedics

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| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

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• amalgamation of all the small design as the final

solution to the problem at hand.

• these small interventions as a whole build up to that

better solution than when, they would have had

been implemented as single identities in isolation.

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| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

01 Source: www.wikimapia.com 32

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

01 Fig: Conceptual 33

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

01 Fig: Final 34

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01 Source: www.wikimapia.com 35

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

01 Fig: Front view before. 36

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

01 Fig: Front view after. 37

Top of the Building Signage

Material

Special Features

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01 Fig: Size of the letter on top of the building 38

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01 Source: www.wikimapia.com 39

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

01 Fig: Signage at the entrance 40

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01 Source: www.wikimapia.com 41

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

01 Fig: Markings on the road. 42

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01 Source: www.wikimapia.com 43

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

01 Fig: Left view after. 44

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

01 Fig: Perspective of Left view after. 45

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Fig: Plan of the Ground Floor[ Location of Overhead Signage Board] 46

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

01 Fig: Overhead Signage Board 47

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Fig: Plan of the Ground Floor[ Location of Overhead Signage Board] 48

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Fig: Plan of the Ground Floor[ Wall Mounted Signage Board] 50

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Fig: Plan of the Ground Floor[ Location of Overhead Signage Board] 52

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Fig: Plan of the Ground Floor[ Location of Overhead Signage Board] 54

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Fig: Plan of the Ground Floor[ Location of Overhead Signage Board] 56

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| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

01 Fig: New Overhead Signage Board with Room Numbers 58

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

01 Fig: Location of all the Door Marks with the function happening inside and the Doctors working in case of OPD. 59

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450x600

Devanagri 165 points

Latin 130 points

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150x300

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150x300

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450x600

Devanagari 165 points

Latin 130 points

Height of the Sign board from

ground: 2100mm

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450x400

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| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

01 Fig: [ First Floor] Location of all the Door Marks with the function happening inside and the Doctors working in case of OPD/Ward. 70

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

01 Fig: [ Second Floor] Location of all the Door Marks with the function happening inside and the Doctors working in case of OPD/Ward. 71

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

01 Fig: [ Third Floor] Location of all the Door Marks with the function happening inside and the Doctors working in case of OPD/Ward. 72

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

01 Fig: [ Fourth Floor] Location of all the Door Marks with the function happening inside and the Doctors working in case of OPD/Ward. 73

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

01 Fig: [Fifth Floor] Location of all the Door Marks with the function happening inside and the Doctors working in case of OPD/Ward. 74

| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

01 Fig: [Sixth Floor] Location of all the Door Marks with the function happening inside and the Doctors working in case of OPD/Ward. 75

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• How various design disciplines come together in this project

• Implication of a small mistake in the whole process

• Working in public domain

• [Design Process] Conceptualization>Prototype>Test>Fabricate> Installed>Watched Over

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