idea #10 make sure your holiday lighting is up to par

Idea #10

Make sure your Holiday lighting is up to par

Lighting need not be complicated- just ask an expert

Plan ahead if you can

• September- Still time to fix the whole store

• October- Time is getting tight, but possible

• November- Focus on Bridal and windows

• December- Likely bulbs and fine tuning only

Get the Bridal cases right!

• Get the inside and the above lights at their best

Inside the showcase

• LED’s

Overhead Lighting

•Match the color, quality and power of the incase units• Low ceilings get LED’s•Higher ceilings get ceramic metal

halides

Don’t forget windows!

•Dazzle them!•Make it powerful enough to draw

attention …but not so bright that it “washes out” the merchandise.•Consider sunlight in your plan

Window displays

• Get the right temperature lights

• Gold and warmer colored stones- 3000K-4000K• Diamonds and cooler colored stones 4000K-5000K

•Maybe LED’s as well

Buy quality

At least 3 and 5 years

• 100 Hours 1000 Hours !

Bookcase at home- yesYour fine jewelry store-no

Come see us for more information

BOOTH # 1312

Questions?....easy ones please!