idcee 2013: project a internationalizes online businesses from two central hubs - uwe horstmann...

Project A internationalizes online businesses from two central hubs

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Project A’s current locations

Berlin

Sao Paulo

• Track record in rolling out online businesses internationally

• Good experience in internationalizing businesses from a central hub• e.g. easy to hire native speakers

of all European countries in Berlin• Less friction by keeping

operations close together

Berlin Office Sao Paulo Office

Berlin Office

• Central team and +100 functional experts• Already serving manyEuropean countries

European expansion from central hub:

Sao Paulo Office Latin American expansion from central hub:

• Central team and +10 functional experts• Starting to rollout Brazilian ventures across Latin America

Our Brazilian office …

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Brazil

• Opened in Sao Paulo in June 2012

• Main focus: Shared Services and Business Development

• Currently 11 functional experts in the areas of Finance, HR, Business Development, Online Marketing, Venture Management and Facilities

• Two ventures launched: Epicerie and natue (see below)

Olivier RaussinManaging Director LatAm

Marcos LealBusiness Development

Milena HamaCFO

Pablo Del VecchioCTO

• Adoption of Project A’s European business “Wine in Black”

• Shopping community for wine

• Launched in April 2013

• ~20 FTEs in IT/product management, customer service, operations, online marketing and sourcing

• Very strong team led by Ari Gorenstein (Master in Wine & Logistic and experienced wine importer)

• Online shop for wellness products (e.g., natural food, sports supplement, vitamins, slimming products, etc.)

• Launched in December 2013

• ~30 FTEs in IT, marketing, procurement, operations, customer care service and onsite content creation

• Business synergies with “Nu3” (e.g., global potential suppliers, TI, etc.)

• Unique team led by Fabio Katayama (MD, Harvard Business School, consulting) and Priscila Capellato (former Rocket Internet founder, consultant)

local adaption of European models (very strong MoM growth curve)Next step: pure Brazilian plays