idcee 2013: how to crowdsource a startup - heiko rauch (co-founder & cfo @ ufostart)

How to crowdsource a startup?

Heiko Rauch, Co-Founder UFOstart AG

@heiko_rauch

@ufostart

Hot or Not?

Hot or Not?

Save 80% cash

#Talent for Equity

100% faster

#Crowdsourcing

What is Crowdsourcing?

Distributed problem

solving

Changing the World of Advertising

#Affiliate Marketing

#Crowdsourced Advertising

$300M Revenue 400 Employess

Ownership changes everything!

#Equity

The crowd rocks!

#crowd sourcing

Why the Lean Start-Up Changes Everything

Why the Lean Start-Up Changes Everything

• Eliminate

Uncertainty

• Work

Smarter not

Harder

• Develop An

MVP

• Validated

Learning

Founder Institute @founding

Equity+Crowd+Lean StartUp+Moneyball for StartUps

#UFOstart

Global Crowd Network

Startup Success:

• Experts

• Distribution

• Money

Easy :

1.Upload your Equity

2.Engage the Crowd

3.Tweet your Needs

Crowdfunding Platforms

• Kickstarter

• Angellist

• GrowVC

• Seedmatch

• angelcrunch

• Indigogo

• Fundable

• …

Crowdfunding Growth

2012: $2.7 billion2013 to $5.1 billion.

http://research.crowdsourcing.org/2013cf-crowdfunding-industry-report

Distribution

Experts / Talents

• Most of the crowdservices need an Expert

StartUp

Get Experts for Equity

Moneyball for StartUps

Find the best Talents and motivate them with Equity!

StartUp needs on UFOstart

Needs matched to CrowdServices

How it works

Pitch on UFOstart

UFO Team

Start your own UFO!

1. Connect your Social Profile to UFOstart.com2. Calculate your startup value3. Start your own project on UFOstart!

UFOstart AGSilicon Valley | 440 N Wolfe Rd | Sunnyvale | CA 94085Berlin | Potsdamer Platz 10 | 10785 Berlin | Germany

www.UFOstart.com@UFOstart