icon - handmade in los angeles
Post on 01-Jul-2015
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Icon - Handmade in Los Angeles presented by Icon CEO Jonathan Ward at the 2014 Hot Firm and A/E Industry Awards Conference in Beverly Hills, CA.
TRANSCRIPT
Core Values• Be proud of what you do, or do not do it. !
• Challenge convention. Ignore, then transcend established market segments. !
• Set new standards for innovation and quality. Seek solutions from a myriad of industries to find the most elegant solutions. Keep an open eye… !
• Product first, people next, then profits. !
• Celebrate and revive American traditions in craftsmanship and design.
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