ibm's social business transformation

IBM’S JOURNEY OF BECOMING A

SOCIAL BUSINESS

Christopher Crummey

Executive Director of Sales for Social Business

[Title]

IBM’s Social Business Transformation

@ccrummey

DIGTIAL IBMer

SALESCONNECT

DAY IN THE LIFE

The Digital IBMer

Digital IBMer = How IBMers work

POWER OF SOCIAL BUSINESS

…”nine out of ten executives whose

organizations use social tools report

some measurable business benefit

with employees, customers, and

business partners.”

“Evolution of the networked enterprise”, McKinsey & Co, March 2013

SOCIAL IS ORGANIC, LIVING & BREATHING

EXPERTISE LOCATION

WISDOM OF THE

CROWDS SPEED

ENGAGED EMPLOYEE

S CUSTOMER

S

ATTRACT MAINTAIN TALENT

NETWORKS

EXPERTISE

“If only HP knew

what HP knows,

we would be

three-times more

productive.”

Lew Platt –

Former CEO HP

WISDOM OF THE CROWDS

Wisdom of the Crowds: BBC research 50,000

100

4,514 4,510

Wisdom of the Crowds

“While I was

sleeping my

network was

working for

me!!!”

“as smart as

the experts

just

moments

later”

INFORMATION FLOW

My Tippers List

Organic Resharing

Audit trail of what version

65 Communities 23 Shared Folders

EMPLOYEE ENGAGEMENT

751 Comments 205K Visits 175 Likes

New 2 IBM - On Boarding

DIGTIAL IBMer

SALESCONNECT

DAY IN THE LIFE

SalesConnect

Notes Client Integration

Expertise Location

Integration

Social + Analytics Integration

Social + Analytics Integration

Mobile Integration

Hootsuite Integrated with Connections & SugarCRM

QUESTIONS