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IBM India
IBM Confidential © 2008 IBM Corporation
IBM Overview
© 2009 IBM Corporation2
IBM India / SA
Agenda
IBM Corporation – Brief history, Structure
IBM in India/South Asia – brief history & structure
Key Business Metric used in achieving objectives
Overall IBM India Structure
Brands
– STG , SWG, GTS, GBS, IGF
© 2009 IBM Corporation3
IBM India / SA
IBM Corporation History
1911 Computing- Tabulating- Recording Company (C-T-R).
1924, C-T-R's name was formally changed to International Business Machines Corporation.
1930s Great Depression IBM managed to grow. Thomas J. Watson, Sr., took care of his employees.
1960’s, IBM introduced the System/360, the first large "family" of computers to use interchangeable software and peripheral equipment.
1970’s. An IBM-built fare collection system is installed for BART, the San Francisco Bay Area Rapid Transit system.
1981.Birth of the IBM Personal Computer or PC, the IBM brand began to enter homes, small business and schools.
1992. The arrival of ThinkPad. Its an immediate hit and collects more than 300 awards for design and quality
1995, IBM acquires Lotus Development Corporation, and by acquisition makes IBM the world's largest software company.
2001 IBM extracted service operations into profit centers independent of selling hardware. Evolves into Services domain.
2002, for the 10th Consecutive year, IBM leads the world in generating the most U.S. patents -- with 3,288
2006 IBM announces Blue Gene/L -- the world's fastest computer.
Ongoing. Smarter Planet —enabling the world’s physical and digital networks to converge.
© 2009 IBM Corporation4
IBM India / SA
..
Advisor to the Chairman, President, and CEO
CommunicationsSenior VP
FinanceSenior VP
& Chief Financial OfficerMark Loughridge
Human ResourcesSenior VP
LegalSenior VP
Legal & Regulatory Affairs& General Counsel
Marketing & StrategySenior VP
IBM is organized to leverage global opportunities
Board of Directors
Chairman, President & Chief Executive OfficerSam Palmisano
Innovation & TechnologyExecutive VP
GlobalBusiness Services
Senior VP
GlobalTechnology Services
Senior VP
Integrated OperationsSenior VP
Sales& Distribution
Senior VP& Group Executive
Software GroupSenior VP
& Group Executive
Systems & Technology Group
Senior VP & Group Executive
Enterprise On DemandTransformation
Senior VP
Research &Intellectual Property
Senior VP
Services DeliverySenior VP
Development &Manufacturing
Senior VP
IBM Global FinancingGeneral Manager
© 2009 IBM Corporation5
IBM India / SA
IBM is the 2nd largest IT company in the world, the 15th largest US company, and the 44th largest company worldwide
Americas43% Asia Pacific
21%
EMEA36%
2008 Revenue
Growth Markets 18% YTY growth in BRIC countries 10% YTY growth in 50+ other growth countries 18% of total geographic revenue
© 2009 IBM Corporation6
IBM India / SA
IBM Sales and Distribution delivers growth consistent with IBM’s strategy. A single view of client opportunity is shared by all brands. IBM Industries are organized to leverage global opportunities.
© 2009 IBM Corporation7
IBM India / SA
04: IBM acquires Daksh eServices 04: First-of-its-kind Global Service Delivery
Centre launched04: Landmark ‘Bharti’ Deal05: IBM India acquires Network Solutions
Ltd06: 1st ever analyst meet outside the US,
commit of $6 B to India07: 85000+ employees, 2nd largest
population outside the US 07: India/SA becomes a new region in Asia
Pacific 07: Telecom success continues with Idea,
Vodafone, and BSNL deals
07: Leader in India’s domestic IT market 08: Exceed $1B rev in Domestic business
IBM India/SA : Long History, Deep Roots
1951-197851: IBM sets up manufacturing unit in India 62: IBM in Sri Lanka was established
1992 - 1998
92: IBM re-enters Indian Market; JV with TATA
97: TISL Becomes Tata IBM Ltd, IGS launched
98: IRL Launched
1999 - 2003
99: IBM India Limited formally launched
00: IGF Launched01: ISL Launched03: IRL launched
Technology Center03: IGS India achieves SEI
CMMI Level 5
2004-2008
© 2009 IBM Corporation8
IBM India / SA
IBM India Structure
S&D GBS IRL ISL
IBM India - Global MissionsIBM India - Domestic
Shared Infrastructure Support : Finance & Operations, Controls, Procurement, HR, IT, Real Estate, Legal, Marketing,
Strategy, C&N, and Communications
ITD
NetSol BTO - Daksh
Global Delivery Labs
E&TS
Regional General ManagerRegional General Manager
STGSWGGBSGTSS e c t
o r
S e c t o r
© 2009 IBM Corporation9
IBM India / SA
Key Financial MetricsMetrics
TCV, Rev, GP, SG&A , PTI, Cash/DSO.
Revenue RecognitionProducts
Ts & Cs – ROL , AR, BP / End User POD Multiple element arrangements Gross Vs. Net on OEM equipment
Services POC Billing milestones & delivery schedules Installation reports & Customer signoffs
Customer Buying Total cost of Ownership : Financial estimate to help Customers assess direct &
Indirect Costs Solutions vs. Products Buying Options – Capex vs. Opex
© 2009 IBM Corporation10
IBM India / SA
About IBM BRANDS– STG, SWG, IGF
– GTS
– GBS
© 2009 IBM Corporation11
IBM India / SA
System & Technology Group ( STG )
© 2009 IBM Corporation12
IBM India / SA
IBM Systems & Technology Group (STG)
MissionProvide business solutions via advanced
computing power and storage capabilities.
Offerings include semi-conductor
technology and products, packaging solutions, engineering technology services.
Did you know…
IBM is the largest supplier of servers worldwide
IBM Retail Store Solutions is a market leader in the area of point-of-sale (POS) technology
Our chips are used by the three major video game providers: Sony Playstation, Microsoft Xbox and Ninentdo Wiii.
The memory chip used in Apple’s iPod was patented by IBM and sold to Apple
Key Competitors
Hewlett PackardSun Microsystems
EMCDell
© 2009 IBM Corporation13
IBM India / SA STG Products Overview
System i
System z
System p
System x BladeCenter
Z series are Mainframes : • Process large volume of transactions.• Multiple users over wide area network. • Crash proof (resilient), impervious to viral attacks.
Ex. : Reservation system (Air India/ Indian Airlines), Banking (RBI Clearing ) , Credit Card application (HDFC), Training to employees, vendors (Infosys, TCS, ELCOT, Anna University)
P & I Servers for super fast , powerful, flexible and reliable computing.• Real time analysis of huge number of variables. • Multiple users over Local / wide area network.• Investment and uptime requirements are lower than Z Series.
Ex. : Extensively deployed in Core Banking (Axis Bank, Canara Bank, Syndicate Bank), Insurance (Tata AIG, NIC), Weather Forecasting , R&D (TIFR, IISC – Blue Gene), Industrial Segment (HPCL, Hero Honda, ITC Ltd)
X series are Standard x86 Architecture servers deployed across Large, medium and small enterprises. • Low investment and running cost with minimum set up time. • Flexible using industry standard platforms (Intel ®and AMD ®)• Standard off the shelf applications deployed typically
© 2009 IBM Corporation14
IBM India / SA STG Products Overview
System Storage
IBM storage technology for data storage ( 160GB to Petabytes capacity ) as in Network access storage. • Disk access storage, Storage area network & Tape products.• Deployed in Industry where it is mandatory for records retention : like Banking, Insurance• Email hosting, Security systems at Airport for rapid scanning and imaging of passengers, luggage and storing of information for checking for terror threats
Retail Store Solutions Products are for deployed to large to medium sized retail chains to provide error free billing and fast check out of customers – STAR and Westside (Tata Group), Aditya Birla Group Retail, Metro use IBM Retail Store Solution Products
RSS ( Retail store solutions) Products
© 2009 IBM Corporation15
IBM India / SA
STG – Key Customers
Reserve Bank of India
• Helps in settlements : RTGS and NEFT• Paperless transaction processing
HDFC Bank
• Consolidation and enhancement of Corporate Core Banking and Cash Management.
• First India commercial bank to embrace Z series ( Mainframe ) for credit card applications
Bajaj
• Helps to speedily manage Customer demand, Inventory and production on a real time basis and at multi-locations
Tata Consultancy Services
• Helps in scheduling and utilizing resources ( employee strength of over 130,000 ) across projects and assignments.
© 2009 IBM Corporation16
IBM India / SA
Software Group ( SWG )
© 2009 IBM Corporation17
IBM India / SA
IBM Software Group (SWG)Mission
IBM software plays across the entire software spectrum which includes operating systems, middleware and enterprise applications. IBM is the middleware market share leader and at its heart remains a middleware company.
Did you know…
IBM has the second largest software business worldwide
IBM Software’s revenue driven primarily by Middleware
IBM is the foremost provider of open integration software products.
50% of Software employees were acquired through company acquisitions
IBM acquired 70 software companies since 2001
Key Competitors
OracleBMC
Computer Associates
© 2009 IBM Corporation18
IBM India / SA
SWGIBM Software BrandsFive middleware product lines designed to work together
Business Process Flexibility
Information On Demand
Service-Oriented Architecture (SOA)
Service Management
Empowering People
Software Lifecycle
Management
© 2009 IBM Corporation19
IBM India / SA
SWG – Key Customers
State Bank of India
• Second largest user of Lotus notes ( 4000+ users ) other than IBM India itself !
Cognizant technology solutions
• Largest user of Rational tools
• Enables seamless communication between Business and IT & Improves quality and customer satisfaction
Aeronautical Development agency
• PLM software technology is used to build the Light combat aircraft - Tejas
Mahindra and Mahindra
• PLM software technology is used for design of Scorpio - Xylo
© 2009 IBM Corporation20
IBM India / SA
SWG – Key Customers
Tata sky
• Digital television management system – backend operations , on line recharge, vendor management, on demand customer relationship services
ICICI
• User of – All 5 brands
• Cash management/Vendor management/Bank account opening system/online payment gateway.
Center for railway information system ( CRIS )
• Online reservation system
• Indian railways has about 40,000 coaches to manage. How to integrate & manage ? IBM’s Software is used in Integrated coach management
Reliance life insurance
• Entire customer management
• Ondemand portal – Customer’s login services and Insurance agents’ login services
© 2009 IBM Corporation21
IBM India / SA
IBM Global Financing ( IGF )
© 2009 IBM Corporation22
IBM India / SA
IBM Global Financing (IGF)
Mission
Generate strong return on equity and facilitate clients’ acquisition of IBM hardware, software and services.
IGF Lines of BusinessClient FinancingProvides financing (leases and loans) for the acquisition of IT solutionsGlobal Asset Recovery Services (GARS)Offers comprehensive services for used hardware, including resale and disposalCommercial FinancingProvides short term working capital for IBM Business Partners and suppliers
Did you know…
IBM reuses 88% of hardware buybacks; In
the past three years IGF recycled over 52,969 metric tons of materials
IGF represents 4% ($4B) of IBM’s revenue and 9% ($1.4B) of IBM’s pre-tax income
IGF has a total asset base of $38B (48% of IBM’s Total Assets)
Key CompetitorsClient Financing
Dell FinancialCIT
HP FinancialCommercial Finance
GE FinancialCIT
TextronDeLage Landen
© 2009 IBM Corporation23
IBM India / SA
What is IGF ? The world’s largest provider of IT financing
Serves 125,000+ customers
Operates in 50+ countries
Over 20 years in business
Financed close to $40 billion in IT assets since 2001.
Employs 3000 people worldwide which is less than 1% total IBM employee strength.
IBM assets make up approximately 89 percent of what IBM finances (OEM assets make up 11 percent).
IGF provides I/T financing for 91 of the 100 biggest US companies
© 2009 IBM Corporation24
IBM India / SA
Global Technology Services ( GTS )
© 2009 IBM Corporation25
IBM India / SA
IBM Global Technology Services (GTS)
Mission:IBM Global Technology Services (GTS) helps clients reduce costs, improve productivity, and assert competitive advantage with a comprehensive, world-leading portfolio of assessment, outsourcing, infrastructure, and systems integration services
Did you know… GTS integrates IBM's HW and SW into business solutions and
delivers them to our clients GTS develops and installs state of the art sports scoring systems;
GTS develops and integrates technology to allow passenger check-in on the web, by mobile phone or in the airport.
GTS serves clients such as:
– Major League Baseball teams:: web-based software application allows scouts to quickly collect, store and access information on prospects and players
– Fox Broadcasting: NCAA, NFL, NASCAR and "American Idol" - Fox now has the ability to quickly transmit digitally compressed live HD broadcasts straight into a production archive at its LA studio headquarters
– National Geographic: Gather, manager, secure, store and analyze hundreds of thousands of genetic samples from all over the world. Reveals mankind's migratory history.
Key Competitors:Accenture
CSCDeloitteInfosys,
Tata Consultancy Services (TCS)Wipro
© 2009 IBM Corporation26
IBM India / SA
GTS
GTS (Global Technology Services)
SO (Strategic Outsourcing) • IBM takes ownership to run the customers IT operations for a defined/agreed scope
• Usually includes HW/SW/MA & Labour.
• We are able to deliver better results at lower cost.
• Ensures reasonably steady stream of Revenue & so a fixed/known budget to customer
ITS (Integrated Technology Services)
ITS delivers IT Infrastructure Solutions for Organizations by Architecting, building, managing and maintaining their IT
MTS (Maintenance and Technical Support)
MTS offers break fix for the IT hardware both on IBM & third party products
© 2009 IBM Corporation27
IBM India / SA
GTS – Key Customers
SDP (Service Delivery Platform) for Bharti
• Helps client deliver a wide range of content: SMS, MMS, video, customized value-added services to its customers
• Brings significant revenues for the client
Video Surveillance for Kolkata Police’s traffic management
• Video Surveillance and monitoring of all Traffic Junction
• GIS based tracking of vehicles and movement of traffic
Digital Video Surveillance for DLF
• Based on IBM’s Smart Surveillance System (S3)
• Enables real-time analytics and ensures greater security for client’s infrastructure
Sales Force Automation for a large FMCG company
• Replaces error-prone manual system and reduce duplication of effort and data entry
• Helps increase customer-facing time for salesmen
© 2009 IBM Corporation28
IBM India / SA
GTS – Key Customers
Networking for new T3 Terminal - Delhi International Airport for 2010 Commonwealth Games
• IT system Integrator for Networks. Operate & Maintain Airport Communication network
• Helps to manage Cargo, Hangers, Multi level car Parking & interface to Delhi metro railway corporation
Data Integration Project - Central Board of Direct Taxes
• Integration of all Income Tax Data across the nation – Improves speed of serviceability
• Real time PAN Migration for assesses moving out of one Jurisdiction to another
Tata motors
• On demand Portal for Customer’s product/services offerings
• On demand Infrastructure solutions for SAP/Siebel applications
• IT service desk ( Daksh )
BSNL
• Centralized Order Management & Provisioning system
• ‘Zero-touch Installation’ and Telemetry Integration with call center
© 2009 IBM Corporation29
IBM India / SA
Global Business Services ( GBS )
© 2009 IBM Corporation30
IBM India / SA
IBM Global Business Services (GBS)
Mission
GBS is focused on being the trusted business partner unmatched in driving lasting economic advantages for our clients by fusing business insight with technology.
Did you know…
GBS is the world’s largest consulting services
organization GBS often assumes the responsibility of integrating
IBM’s capabilities IBM is a market leader in application outsourcing
services. IBM is a leader in Business Intelligence, Performance
Management and CRM Services.
Key Competitors
AccentureHP/EDS
TataSipro
Infosys
© 2009 IBM Corporation31
IBM India / SA
GBS
Provides services around project prioritization, project portfolio management resource management, risk management, communications, change control, quality management, management reporting
Market leaders in PMO operations
Program Program ManagementManagement
Ability to structure and deliver large and complex System Integration projects across industries
Strong innovation focus
System Integration System Integration and Application and Application ManagementManagement
Strong consulting capabilities supported by a team of experienced consultants across
– Strategy and Change, Supply Chain, Financial Management, Customer Relationship Management and HCM
Consulting Consulting ServicesServices
Leader in SAP services in India Strong foothold in Oracle Applications Large delivery capabilities with global experience Experience in multiple sectors, advance solutions and upgrades
ISV servicesISV services
© 2009 IBM Corporation32
IBM India / SA
GBS – Key Customers
World wide Consulting/ Management of services from India• Master Services Agreement
signed with Saint Gobain to be delivered out of India
Development of SDP for Bharti
RFID implementation for HPCL
• RFID/Pervasive ePedigree solution architecture
• Graphical user interface to track progress/results of RFID/Nano-Tag verification process over the web.
Anti-Counterfeit Drug Detection and Pharma Track-and trace
• Implementation across 13 countries managed from India with simultaneous “ Go – Live”
• IBM helped to fundamentally transform its business, increase profits, elevate service levels, offer innovative new products and maintain a competitive edge
• Country’s largest Radio Frequency Identification Device ( RFID ) implementation
• Tracks LPG cylinders through its entire Supply Chain preventing unlawful diversions
RFID implementation for HPCL
© 2009 IBM Corporation33
IBM India / SA
Thank You
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