ibm websphere commerce management center customer segments presentation
Post on 04-Nov-2014
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Date Goes Here, 2013
David WilkeseCommerce Platform Lead
Customer Segments
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What are Customer Segments?
Customer Segments are grouping or groupings of visitors They can be both Customers and Guests They can be just Customers They can be just Guests
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Customer Segments
Customer or Segment Registration Segments Demographics Address Purchase Details
Types of Segments
Z SegmentsThis was a customer segment that was unique to the implementation
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What are Z Segments?
Z Segments are predefined Segments specific to Implementation
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Z Segments – Who they are
Z1
Z2
Z3
Z4
Z5
Description of custom segment
Description of custom segment
Description of custom segment
Description of custom segment
Description of custom segment
Name Description
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This is about custom segments as part of unique implementation
Customer or SegmentCustomer Segments based on Customer or Segments
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Customer Segments based on Customer or Segments This customer segment is based
on either customers that already exist or on existing segments that have been created
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Customer Segments based on Customer or Segments
Customer segments Included customers Excluded customers
Types of Segments based on Customer or Segments
Customer Segments
Customer Segments based on customer segments
Must belong to one of the following segments
Must belong to all of the following segments
Must not belong to any of the following segments
Type of Segment Target
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Included Customers
Customer Segments based on Included Customers
List of customers included into segment
Type of Segment Target
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Excluded Customers
Customer Segments based on excluded customers
List of customers not to be part of the segment
Type of Segment Target
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Registration SegmentsCustomer Segments based on Registration Information
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Registration Segments
Registration status Registration date Last registration update
Types of Registration Segments
Registration status
Customer Segments based on Registration status
Registered
Unregistered
Type of Segment Target
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Registration date
Customer Segments based on Registration date
Registered within the following number of days
Registered before the following number of days ago
Registered before the following date
Registered after the following date
Registered between the following dates
Type of Segment Target
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Last registration update
Customer Segments based on Last registration update
Update must have occurred within the following number of days
Update must have occurred earlier than the following number of days ago
Update must have occurred before the following date
Update must have occurred after the following date
Update must have occurred between the following dates
Type of Segment Target
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Demographics SegmentsCustomer Segments based on Demographic Information
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Customer Segments based on Demographic Information Segments can be created on
Demographic information that is available in WebSphere Commerce
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Demographics
Gender Current age according to supplied birth date Age group Annual income Marital status Children Household size
Types of Demographics Segments
Gender
Demographic Segments by Gender
Target Users with the following Genders
Type of Segments Target Users
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Current Age
Demographic Segments by Current Age according to supplied birth date
Current age equal to the following
Current age must be greater than or equal to the following
Current age must be less than or equal to the following
Current age must be within the following rage
Type of Segments Target Users
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Age Group
Demographic Segments by Age Group
Target the following age groups
Type of Segments Target Users
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Annual income
Demographic Segments by Annual income
Target the following income groups
Type of Segments Target Users
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Marital status
Demographic Segments by Marital status
Target the following marital statuses
Type of Segments Target Users
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Children
Demographic Segments by Children
Number of children must be equal to the following number
Number of children must be greater than or equal to the following number
Number of children must be fewer than or equal to the following number
Number of children must be within the following range
Type of Segments Target Users
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Household size
Demographic Segments by Household size
Number of people must be equal to the following number
Number of people must be greater than or equal to the following number
Number of people must be fewer than or equal to the following number
Number of people must be within the following range
Type of Segments Target Users
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Address SegmentsCustomer Segments based on Address Information
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Customer Segments based on Address Information Segments can be created on
Address information that is available in WebSphere
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City
Address Segments by City Customer resides in one of the following cities
Customer does not reside in any of the following cities
Type of Segments Target Users
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State or province
Address Segments by State or province
Customer resides in one of the following states or provinces
Customer does not reside in any of the following states or provinces
Type of Segments Target Users
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Country or region
Address Segments by Country or region
Customer resides in one of the following countries or regions
Customer does not reside in any of the following countries or regions
Type of Segments Target Users
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Zip code or postal code
Address Segments by Zip code or postal code
Zip code or postal code must start with one of the following prefixes
Zip code or postal code must not start with one of the following prefixes
Type of Segments Target Users
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Phone number
Address Segments by Phone number
Phone number must start with one of the following prefixes
Phone number must not start with any of the following prefixes
Type of Segments Target Users
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E-mail address
Address Segments by E-mail address
E-mail address domain must match one of the following domains
E-mail address domain must not match any of the following domains
Type of Segments Target Users
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Purchase DetailsCustomer Segments based on Purchase Details
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Customer Segments based on Purchase Details
This customer segment is based on Purchase details which are in WebSphere Commerce
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Customer Segments based on Purchase details
Amount spent since registration Order Last purchase date
Types of Segments based on Purchase details
Amount spent since registration
Purchase Detail Segments based on amount spent since registration
Amount spent must be zero
Amount spent must be greater than the following amount
Amount spent must be less than the following amount
Amount spent must be with the following range
Type of Segment Target
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Orders
Purchase Detail Segments based on orders
Number of orders must be equal to the following number
Number of orders must be greater than or equal to the following number
Number of orders must be fewer than or equal to the following number
Number of orders must be within the following range
Type of Segment Target
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Last purchase date
Purchase Detail Segments based on last purchase date
Last purchase must have occurred within the following number of days
Last purchase must have occurred earlier than the following number of days
Last purchase must have occurred before the following date
Last purchase must have occurred between the following date
Type of Segment Target
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MiscellaneousCustomer Segments based on Miscellaneous Details
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Customer Segments based on Miscellaneous details
Last store visit date
Job function
Interest
Company Name
Currency
Language
Preferred method of communication
Types of Segments based on Miscellaneous details
Last store visit date
Miscellaneous Segments based on Last store visit date
Last visit must have occurred within the following number of days
Last visit must have occurred earlier than the following number of days ago
Last visit must have occurred before the following date
Last visit must have occurred after the following date
Last visit must have occurred between the following dates
Type of Segment Target
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Job function
Miscellaneous Segments based on Job function
Target the following job functions
Senior management Middle management Professional Technical staff Support staff
Type of Segment Target
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Interest
Miscellaneous Segments based on Interest
Interests must include one of the following interests
Interests must include all of the following interests
Interests must not include any of the following interests
Type of Segment Target
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Company Name
Miscellaneous Segments based on Company Name
Company name must match one of the following names
Company name must not match any of the following names
Type of Segment Target
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Currency
Miscellaneous Segments based on Currency
Target the following currencies
Type of Segment Target
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Language
Miscellaneous Segments based on language
English
Francais
Type of Segment Target
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Dialog ActivitiesCustomer Segments based on Dialog Activities
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Customer Segments based on Dialog Activities
Wait Customer Registers Places an Order Participates in Social Commerce Abandons Cart Birthday Is in a Customer Segment
Types of Segments based on Triggers in Dialog Activities
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Customer Segments based on Dialog Activities
Wait for Event Searches Recurring Order Subscription Event Checkout with a Promotion Customer Checks In
Types of Segments based on Triggers in Dialog Activities
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Customer Segments based on Dialog Activities
Customer Segments Shopping Cart Purchase History Catalog Behavior Online Behavior Social Commerce Participation Day and Time
Types of Segments based on Targets in Dialog Activities
Customer Segments based on Dialog Activity
A Customer Segment can be created via one or more triggers
A Customer Segment can be created via one or more targets
A Customer Segment can be created with any combination of triggers and targets
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Thank You
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