ibm mobility strategy
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© 2009 IBM Corporation
IBM Mobility StrategyTed Stanton, Executive ConsultantIBM Collaboration Solutions Tiger Team
IBM Lotus Mobility Konferenz Schloss Hohenheim, 20. Oktober 2010
© 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
World’s largest Information Technology Company
– $103.6B Revenue, $16.7B Income
~400,000 full time regular employees; ~100,000 contractors:
– 5,970+ executives – 39,700+ managers
Operations in 170 countries, divided into 5 operating teams and/or markets:
– North America, Japan, North East Europe, South West Europe, Growth Markets
Key business segments:– Global Technology Services – Global Business Services– Systems and Technology Group– Software Group
A highly diverse workforce:
•50% workforce has less than 5 years of service
•62% workforce is in our services business
•50% of employees work remotely – not from a traditional IBM office
•71% of our employee population is outside USA
•15% of population comes from acquisitions & outsourcing deals
IBM at a Glance
© 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
• APPLICATION DEVELOPMENT
• TRAFFIC MANAGEMENT
• ANALYTICS
• INFORMATION STORAGE
• UNIFIED COMMUNICATIONS
• SMART ASSET MANAGEMENT
• APPLICATION MANAGEMENT
• BUSINESS PROCESS INTEGRATION
20 x
2 B
More Mobile Data /Content
Smart Mobile Devices
20 x More Mobile
Cloud Subscribers
$700 B
15 x More Mobile
Apps / Services
4 x More Mobile
Transaction Spending
Mobile eCommerce Spend
IT Industry 2015 Mobile Spending
$250 B
Explosive Mobile Growth thru 2015 Depends on Infrastructure
© 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
Mobile Growth Opportunities
Mobile Devices are a Catalyst for IT Growth
Just like the browser sparked the growth of the Web and e-business, mobile
devices are bringing on new opportunities, growth, and IT spending.
© 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
The Mobile Business Ecosystem
Mobile Devices Telco/Communications Service Providers
Enterprise Mobile Services
Mobile Applications
© 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
Stimulating Innovation and Collaboration
Accelerating Time-to-Market
Harnessing new Business Models
Transforming Charging and Billing
Leveraging 360° view of customers
Improving Order-to-Service
Evolving the Network
Enabling service & Customer Assurance
Managing Security end-to-end
170 of the top 198 Communications Service Providers Have Selected IBM
Every day over 1 Billion mobile subscribers are
touched by IBM software solutions
© 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
Over 100 Million Mobile Phones Shipped this Year Will Include IBM Technology
80% of the world’s smartphones contain
software generated by IBM development
products
© 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
IBM Research mobile lessons learned: Interaction patterns
Typical mobile interaction is very short• < 1 minute for most interactions (making vs. filling time)• Consumption predominates
Context shapes and constrains use• What people do and how long they have to do it
Interruptions are common
Common interaction patterns:• Monitoring• Information seeking• Information availing / entertainment
© 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
IBM Mobile Offerings
Tivoli Maximo Everyplace
Lotus QuickrLotus Notes TravelerLotus Sametime Lotus Connections Lotus Mobile ConnectMobile Portal AcceleratorLotusLive meetingsLotus Expeditor
WebSphere Commerce
Cognos Go! MobileCognos BICognos NowSPSSIBM Smart Analytics System
Rational DOORSRational Software Architect Rational Modeling Communications Applications plugin for RSARational TeamConcertRational SDL SuiteRhapsodyMobile Mashup
WebSphere Portal Mobile Portal Accelerator
WebSphere Application Server WebSphere sMashIMS ConnectorWebSphere Presence ServerWebSphere XDMS ServerWebSphere Telecom Web Services Server
Tivoli Service Automation ManagerTivoli Usage and Accounting ManagerTivoli Provisioning Manager
Tivoli Access ManagerTivoli Federated Identity ManagerTivoli Security Information and Event Manager
Tivoli Network Performance Manager, Tivoli Netcool OMNIbus & Network Manager, Tivoli Netcool/Impact, Tivoli Netcool Service Quality Manager Center, Tivoli Netcool Performance Flow Analyzer
Smart Business Dev & Test CloudSmart Business Storage CloudSmart Analytics CloudIBM CloudBurst
Rational Clear CaseIntelliden R-Series
Mobile Enterprise Services
WebSphere Dynamic Process EditionTelecom Content Pack
Lombardi BlueprintContent Manager OnDemand
Optim Data Growth Solution for Amdocs
Rational FocalPointRational System Architect
Rational Software Architect Rational Modeling Communications
Applications plugin for RSAInfosphere Business Glossary
DB2, Informix, solidDBOptim, Guardium
InfoSphere Foundation ToolsTelecom Data Warehouse
InfoSphere MDMInfoSphere MDM for PIM
ECM / FileNetInfoSphere Streams
ILOG
Tivoli MonitoringTivoli Business Service Management
Tivoli Composite Application Manager
SPDE
© 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
Ranked #1 in Travel Category of App Store
Native application built for iPhone, iTouch, and BlackBerry
Built by IBM Interactive
Leverages IBM middleware to extend a SOA
Increases the use of IBM SOA based middleware: WebSphere App Server, DB2, MQSeries, WebSphere Web 2.0 Feature Pack
Extending the Enterprise to Mobile with IBM Software
Multi-channel Mobile customer experience leveraging a common back-end services layer
© 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
Reaching Mobile Banking Customers with IBM Software and Services
Mobile Banking from ING DIRECT Canada
Runs on iPhone, iPad, and BlackBerry
Provides remote banking for ING Direct customers
A collaborative effort between ING DIRECT and IBM GBS
Extends the ING DIRECT Canada transactional Web infrastructure based on:
IBM WebSphere Application ServerIBM Rational Application Developer 7.5 and Rational Software Architect 7.5
© 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
Integrated brand experience to meet consumer shopping needs across all channels:•Consistent promotions across Store, Mobile, Web, and Catalog•Buy On Mobile / Buy Online, Pickup in Store•Mobile SMS for Order Status, text to bring purchase to your car•“Endless Aisle” uses Kiosk to save the sale if out of stock in store
IBM WebSphere Commerce provides the underlying e-commerce platform behind the Sears cross-channel shopping experience
Sears: Extending The Shopping Experience to Mobile Devices
Mobile Web Catalog
Store
Kiosk
Pickup in Store
© 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
© 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
Collaboration is the killer mobile solutions for IBMers
Email, contacts and calendar (Lotus Traveler, iNotes Ultra-light)
Virtual Private Network or VPN (Lotus Mobile Connect, Cisco, AT&T)
Anti-malware (sMobile)
Device management (Lotus Traveler, iPhone Configuration Utility, Tangoe)
Collaboration and social networking (Lotus Connections, Lotus Live, Sametime)
Document viewing (Symphony, Office, PDF)
IBM applications (w3)
© 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
Mobility @IBM
© 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
Mobility @IBM
© 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
Geography BlackBerry Nokia S60 Apple iOS Windows Mobile
Google Android
Lotus Traveler
TOTAL
Europe 3,200 4,300 5,500 200 10 10,010 13,210
North America 18,500 25 2,7501 300 10 3,085 21,585
Australia/New Zealand
1,750 200 650 150 0 1,000 2,750
Singapore 650 300 500 50 0 850 1,500
China (GCG) 330 70 1950 200 380 300 2,930
India 1,500 300 200 0 0 500 2,000
Japan 900 0 2,000 0 0 2,000 2,900
Latin America 500 750 250 10 0 1,010 1,510
TOTAL 27,3303 5,945 13,800 910 400 21,055 48,3852
Smartphone & Tablet Usage Inside IBM
1. Breakdown of US iOS users: 1,850 iPhone (Traveler), 298 iPad (Traveler), 118 iPod Touch (Traveler), 153 iPhone (iNotes Ultra-light), 23 iPad (iNotes Ultra-light)2. 100,000 corporate liable cell phones, data cards and Blackberries. Another 50,000 employees are reimbursed for wireless expenses. 3. The only approved smartphone solution for Sensitive Personal Information (SPI) is BlackBerry
© 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
Mobility and “bring your own device” drivers
Past: Employees had better laptops/desktops at work than they did at homePresent: Employees have better devices at home
Past: IBM supplied all or much of what employees needed/wantedPresent: Employees are taking the initiative and dictating what devices they want to use
Past: IBM dictated what devices/services employees could use based on a rigid one-size-fits-all-modelPresent: Employees are telling IBM CIO what they want to use to do their jobs
Past: Employees worked 9am to 5pm at an IBM officePresent: Employees work remotely and need to collaborate/work with employees worldwide
Past: IBM lags behind our competition in terms of the number of employees enabled with smartphones with access to email (50K) Future: Goal of 100,000 enabled devices by 2011
© 2010 IBM
Mobile Business – Zukunft der Informationstechnologie
Geography BlackBerry Nokia S60 Apple iOS Windows Mobile
Google Android
Lotus Traveler
TOTAL
Europe 3,200 8,900 12,700 800 6,500 28,900 32,100
North America 18,500 25 20,000 500 20,000 40,525 59,025
Australia/New Zealand
1,750 300 300 10 610 2,360
Singapore 550 300 1,800 50 1,200 3,350 3,900
China (GCG) 460 80 2700 290 500 1000 4,030
India 1,500 0 1,500
Japan 900 0 2,500 0 0 2,500 3,400
Latin America 5,000 5,000 5,000
TOTAL 26,860 14,605 40,000 1,640 28,210 84,455 111,315
End of Year 2011 Projected Smartphone & Tablet Usage Inside IBM
Change since 2010 - 2% 246% 290% 82% 7048% 401% 230%
© 2009 IBM Corporation
Thank You For Your Time
Ted Stantonted_stanton@us.ibm.com
© 2010 IBM
Mobile Business – Zukunft der InformationstechnologieAgenda
09:30-09:35 am Welcome and moderation with Sascha Pallenberg
09:35-10.00 am Harald Kiehle, IBM Business Leader Smarter Work with the explanation of the growth play Smarter Work and the focus on IBM mobility
10:00-10:30 am Ted Stanton, Sales Executive Portal and Collaboration Tiger Team. Keynote IBM mobility strategy and milestones for the next 5 years until 2015. Why it´s important for IBM.
10:30-11:15 am Fares Zaier, Sales Leader IMT germany and Michael Hoffmann IBM Lotus mobility solution practises on the iPad and mobile trends in the market
11:15-11:45 am coffee
11:45-00:15 pm Berlecon research: Enterprise mobility 2011 - Nicole Dufft
00:15-00:45 pm TüV Rheinland - Mobile driving licenses with BP ebf - Business partner reference story
00:45-02:00 pm Lunch
02:00-02:30 pm Sascha Pallenberg – asia market - mobile communication in the flux
02:30-03:15 pm RIM BP Axel Conrad with BlackBerry and Lotus Connections - Business partner reference story
03:15-04:15 pm Prof. Dr. Martin Welsch WPLC chief technology adviser WebSphere Portal lab Boeblingen – Schoenaich – Mobility and more … in context.
04:15-04:45 pm coffee and cookies
04:45-05:15 pm Dr. Ewald Wessling-external speaker to explain the changes mobility makes an impact to the future
05:15-05:45 pm Harald Kiehle with conclusion and summary. Why mobility is just the top of the iceberg of what our customer needs and is looking for
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