iawards - greg foster, brightwhistle - wlsa convergence summit 2014

#CSUMMIT14

Your Patients Have Moved!

#CSUMMIT14

Physical Address

Mass Media Web Social Media

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Cont

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Where Your Patients Live

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olYour Patients Have Moved

Direct Mail

Physician Referral

Word of Mouth

Billboard

TV Corporate Website

Patient Portal (EHR)Newspaper

DigitalWord of Mouth

#CSUMMIT14

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Clinical Info

HealthcareInformation

Market Data

Social Behavior Build a bridge

#CSUMMIT14

May 15th, 2012

Diagnosed with Brain Cancer

Grade 3

Anaplastic Astrocytoma

#CSUMMIT14

HealthcareConsumers

Clinical Info

HealthcareInformation

Market Data

Social Behavior

Change the direction

Customize the message

#CSUMMIT14

Summer 2013

#CSUMMIT14

PMD

HealthcareConsumers

PMIPatient

Marketing

Intelligence

The BrightWhistle Digital Healthcare Marketing Platform

Clinical Info

HealthcareInformation

Market Data

Social Behavior

MPM (Marketing Portfolio Manager)

Bariatrics

Engagement

Assessments

Neurology

Orthopaedics

ACQUISITION

ENGAGEMENT

RETENTION

CONNECTION

MARKETING FORMULAENGINE

#CSUMMIT14

HealthcareFocused

HIPAA Compliant

Certified ResultsDriven

BrightWhistle Differentiators

PMD

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“Groundbreaking, high octane, and infinitely agile – that pretty much defines

BrightWhistle’s approach to engaging health care consumers.”

Laurie Hesser - Director of MarketingMethodist Health System

CHOMP

Serving over 100 healthcare clients

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ProvidersPayor

ACOPharma

CROCPG

OTC

BrightWhistle Growth

Target Markets

Gov’t

#CSUMMIT14

Thank you!

@brightwhistle