ian scott - chamber industry trends

ICCE Fall ConferenceNov 15, 2012Mason City, IA

Chamber Industry TrendsAnd Trends Impacting the Chamber Industry

Agenda Macro Trends Chamber Trends Perspectives and Assessment Advertisements

Goals

Pause and Examine Project and Plan Self-Assessment Motivation

Macro Trends

Government in Economy Largest employers Largest customer Regulation Public-private

Partnership

Next Economy

Sector Transformation Specialized Skills Market Growth without Job

Growth Constant Connectivity

Global Market

Talent Social Networks European Debt Chinese Politics Brazilian Energy

Policy

Demographic Shift

Minority Majority by 2037 Millennial Generation Population Pyramid Retiree Cliff

– 59% over age 55 have less than $100,000 saved

“The "Latino Diaspora" is playing a key role in revitalizing small-town America once plagued with a shrinking tax base and dim prospects for economic growth….

The big Hispanic movement to Midwestern small towns has been more recent. Between 2000 and 2010, the Hispanic population in the Midwest swelled 49%, more than 12 times the 4% overall population growth there, according to the census.

The number of Latinos climbed 82% in Iowa during that decade and now represents 5% of the state's population, the census found.”

Talent War

U.S. Census Bureau working paperHistorical Migration of the Young, Single, and College Educated: 1965 to 2000 (April 2012)

Migration of Young, Single College Educated

Chamber Trends

Membership

Renewal rates back to 2008 levels (84%)

Penetration levels down Dues as % of Revenue Varies

– 55% for smallest chambers– 24% for largest

Average dues unchanged for 4 years Gross revenue per member actually up

Organization

Average Staff Turnover - 10-13% Average Staff Tenure – 7 years Smallest Chambers Have Biggest

“Member Care” Burden per Employee

Most Chambers are Chambers Demographics in the Industry

Government Advocacy

Business Climate Credibility Seat at the Table or You’ll Be On

the Table

You can measure loss on taking a strong position. But you can’t measure loss on not taking a position

“Today, chambers need to be proactive in their approach to policy, instead of reactive, to foster business and community advancement.”

Mark Eagan, CCE, President and CEO, Albany-Colonie (NY) Regional Chamber

Economic Development“Even if your chamber is not directly responsible for recruiting new businesses to the area, you should think of yourself as an economic developer. “

Duane A. O’Neill, CEO, Greater Jackson (MS) Chamber Partnership

Why?

You make connections You fight bad policy You solve problems You build the community It’s your mission!

New Imperative Economic

Development was the 3 I’s – Industry– Inventory– Incentives

Now it is the 3 P’s– People– Place– Positioning

People, Place, Positioning Talent Quality of Life Infrastructure Marketing Vision

Regional Cooperation Regions are the scale at

which businesses, people and infrastructure operate.

Challenges and Opportunities all exist on a regional scale

Businesses don’t care about jurisdictional borders

Regional Stewardship Means… Non-Traditional Partnerships Multi-Sector, Multi-

Jurisdictional Managing Diverse Interests Ability to Mobilize Articulating a Vision

Perspectives and Assessment Tools

2 Biggest Chamber Lies

1. A Chamber CEO’s Daily Planner

2. A Chamber Staff person’s job description

Mick Fleming, President, ACCE

Why the Chamber?

People(Individuals/Community)

Business(Economic

Foundation)

Government(Elected & Appointed)

Are You Prepared?– Do we have a structure that

anticipates the future needs of the Chamber and community?

– Do we have an organizational culture that encourages action-taking and risk-taking?

David May, CCE, President and CEO, Ft. Collins (CO) Area Chamber

Who else will take responsibility for shaping and advancing community growth and prosperity over the long term?

Join ACCE in OKC July 23-26

Questions? Comments?

Ian ScottVice President American Chamber of Commerce Executives iscott@acce.org703-998-3530