i want my mvp!
Post on 14-Sep-2014
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I want my MVP!From idea to testable artefact
a #businessinbeta production
invention ≠ innovation
inventions: new ideas for products
innovations: the transformation of new ideas into marketable products or services
ideate
create
validate
#visioning
(assumptions)ideate
where do you want to go?and why?
inspire & align
the elevator pitch template & the idea behind it
For <customer>who <needs/is disappointed with><product name>is a <product category>that <USP>.Unlike <main competitor(s)>it delivers <3-4 additional benefits>
in your group …
find a feasible idea to work onask yourself: why? for whom?
use the elevator pitch to state itwrite it down on a piece of flipchart paperput it on the walls around you
timebox: 10 minutes
gallery walk
timebox: 5 minutes
reflection
timebox: 5 minutes
#facts
guiding questions:
what do i know about customer needs?
what do i know about the target market?
what do i know about tools & technologies?
what do i know about what i don‘t know?
the elevator pitch template & the idea behind it
For <customer>who <needs/is disappointed with><product name>is a <product category>that <USP>.Unlike <main competitor(s)>it delivers <3-4 additional benefits>
the elevator pitch template & the idea behind it
For <customer>who <needs/is disappointed with><product name>is a <product category>that <USP>.Unlike <main competitor(s)>it delivers <3-4 additional benefits>
Fact
Fact
Fact
Fact
Fact
FactFact
FactFact
Fact
Fact
in your group …
keeping the guiding questions in mind, collect facts & uncertainties
write them onto sticky notesattach them to your elevator pitchgroup them around the pitch‘s elements
timebox: 10 minutes
gallery walk
timebox: 5 minutes
reflection
timebox: 5 minutes
#validating
assumptionsonly!
(learn)validate
houston,do we have a problem?
step #01: customer & problem hypothesis
the next big thing?step #02: solution hypothesis
pivot or persevere?
Decrease time & moneyspent between pivots
track pivots
customer hypothesis
problem hypothesis
solution hypothesis
Product = experiments
riskiest assumption
Riskiest Assumption!
Tuesday, February 28, 2012
exploration
pitch
concierge
minimum success criteria
progress through validated learning
(in-)validated
SMART goals
Customer
Problem
Customer
Problem
AssumptionAssumptionAssumption
Assumption
AssumptionAssumption
RiskiestAssumption
Customer
Problem
AssumptionAssumptionAssumption
Assumption
AssumptionAssumption
RiskiestAssumption
Customer
Problem
AssumptionAssumptionAssumption
Assumption
AssumptionAssumption
RiskiestAssumption
Method
Customer
Problem
AssumptionAssumptionAssumption
Assumption
AssumptionAssumption
RiskiestAssumption
MinimumSuccess
Method
Customer
Problem
AssumptionAssumptionAssumption
Assumption
AssumptionAssumption
RiskiestAssumption
MinimumSuccess
Method
Customer
Problem
RiskiestAssumption
Customer
Problem
RiskiestAssumption
DifferentCustomer
SameProblem
in your group …
define your customer & problem hypothesisidentify unvalidated assumptions
write them onto sticky notesidentify riskiest assumptiondevise validation method & success criteriontest!
timebox: 10 minutes
for the audience …
present your test:customer & problem hypothesisriskiest assumptionvalidation methodminimum success criterion„result“
timebox: 1 minute
?.
twitter: @businessinbetawebsite: http://business.inbeta.coworkshops: http://events.inbeta.co
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