i. the campaign ii. the election. i. the campaign -the campaign trail/the stump -canvassing ...

6. THE PRESIDENTIAL ELECTION PROCESS, PART 2

I. The campaignII. The election

I. The campaign -the campaign trail/the stump -canvassing -permanent campaign -“megastates” -“swing states” -sound bites -direct mail/e-mail campaigning -micro-targeting

-2012 presidential campaign: almost $6B 2012, including more than $1B on advertising (1992: $123M)

-Federal Election Campaign Act (1971) + Federal Campaign Acts 1974 & 1976

-Federal Election Commission -soft money/hard money -“issue” ads, party-building activities,

“get out the vote” efforts, etc. -matching funds

-2002 Mc-Cain Feingold Act -2010: Citizens United v. Federal Election

Commission -Super-PACs

Stephen J. Wayne: “Presidential candidates typically overpromise and underinform to get elected.”

II. The election

Straight ticket Coattails

-electoral college (270/538 votes needed to win)

-winner-take-all system -“get out the vote”/registration drives

The Oath of Office

Obama taking the Oath of Office (Jan 2013): http://www.youtube.com/watch?v=f4RzFiF3z78 A compilation of sound bites: “The real Mitt

Romney”:http://www.youtube.com/watch?v=bxch-yi14BE (see also: http://www.youtube.com/watch?annotation_id=annotation_26662&feature=iv&src_vid=bxch-yi14BE&v=bQu2SVFF-cU)

Ten 2012 campaign ads:http://swampland.time.com/2012/12/04/top-10-politics-lists/slide/hes-got-it-right/