i promise campaign - jun to oct, 2008

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• Breast Cancer is the # 2 cancer in S.

Africa among women.

• 1/27 “diagnosed” in her lifetime.

• 95% diagnosed in late stage due to

stigma and lack of education about the

disease.

• Nearest public health oncology clinic is a 12

hour trip one way.

• High volume of relapse.

• Death rate = 1/10,000.

URGENCYEarly detection

and treatment of breast cancer is crucial to saving women’s lives.

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I promise to hear your story, to treat you with dignity and respect as I would my own mother or sister or grandmother or daughter.

I promise to model the way so that others may follow, sharing their story and bridging gaps.

I promise to make this personal and commit to the Bristol-Myers Squibb mission to extend and enhance human life in word and deed.

I promise to live my life to be a blessing to others… like you.”

“My name is Anita Russell and I bring you greetings from the Bristol-Myers Squibb African American Affinity Group.

This message of promise to women around the world comes from my heart to yours.

I promise to be a vessel of leadership that inspires others to act.

I promise to be a vessel of love that transcends distance and leaps from my spirit to yours.

Click to hear Anita’s promise.

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I promise to act as a human citizen by acknowledging my responsibility to impart others with the learnings and the tools I have received by knowing the symptoms of breast cancer.

I promise to love the women of South Africa as I love myself and to serve as a supporter of our mission, a driver of change, and a catalyst for living a longer and healthier life by knowing how to detect the symptoms of breast cancer early and receiving the proper medical treatment.

My name is Wema Hoover and I have made my promise.”

“Hello, my name is Wema Hoover and I work for Bristol-Myers Squibb. I am here to make a promise.

I promise to not forget how fortunate I am to have access to modern medical treatment.

I promise to keep in my heart the challenges and struggles of the women in the Kwa-Zulu Natal province of South Africa.

I promise to give these women the blessings of knowledge and power through championing breast cancer early detection programs.

Click to hear Wema’s promise.

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In line with the Bristol-Myers Squibb mission to extend and enhance human life,

I promise to bring these women hope for a better future.

Please join me in this life changing endeavor.

Together we can prevail.”

“My name is Gladys Dubourg.

As a member of the Bristol-Myers Squibb African American Affinity Group,

I promise to make a difference in the lives of the women of South Africa by supporting breast cancer education to create awareness and increase prevention.

Click to hear Gladys’s promise.

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• Provide 100 breast self-exam teaching models

• BMS Oncology & AAAG partnership for in-country train-the-trainer program

• Treat them with dignity and respect

• Provide assessment, follow-up, and on-going support for the women

• Provide other materials as needed

DELIVERABLESTraining curriculum was

designed entirely in-house by caring BMS

employees

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Breast Self-Exam Kitsand nonpalpable lumps that simulate easy and hard-to-find breast tumors. There are five different lumps illustrating common types of tumors. Includes a slip-on cover and carrying case.

An excellent model for teaching breast self-examination. Full-sized model is made of a synthetic material that closely resembles the feel and touch of real flesh. Contains palpable

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Elliot Sigal, MD, PhD, Pres & CSO

It is my pleasure to announce the “I Promise” Campaign, a program aimed at advancing breast cancer education and awareness in Kwa-Zulu Natal, South Africa. This program is sponsored by the African-American Affinity Group (AAAG). The “I Promise” Campaign builds on the Bristol-Myers Squibb Foundation’s SECURE THE FUTURE program, which works with community partners to develop new approaches to address health care disparities in hard hit communities where resources are limited.  You can help by making a contribution through the Bristol-Myers Squibb Employee Giving Program website to The Lydia Tree, our nonprofit partner, and encouraging your colleagues and friends to do the same. The Foundation will match all U.S. employee donations dollar-for-dollar.

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The mission of the Bristol-Myers Squibb Foundation is to help reduce health disparities by strengthening community-based health care worker capacity, integrating medical care and community-based supportive services, and mobilizing communities in the fight against disease.

John Damonti, VP Corporate Philanthropy

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The BMS AAAG has partnered with a 501(c)(3) organization, The Lydia Tree, to apply for a grant from the BMSF to secure funds for the initial purchase of 100 breast self-examination teaching models. Additional funds will be raised through the BMS Employee Giving Program to purchase more teaching models and other resources to support the project.

Phangisile Mtshali, Dir. Corporate Affairs

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Campaign Budget: $85,000

$14,000 lodging,

meals, etc.

$50,000 RT Airfare$10,000

shipping, transport, & misc.

$11,000100 kits

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Jul

$85,000CAMPAIGN GOAL4 mos

Aug

Sep

Oct

$11,000

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Execution Jun 08 Jul 08 Aug 08 Sept 08 Oct 08 Nov 08 Dec 08

Secure funding for purchase of breast exam teaching models (foundation grant)

Design, develop, launch fundraising campaign / Employee Giving + match

Assessment: Train-the-Trainer Breast Cancer Education Program

Training program design, development, and implementation planning phase

Fundraising Celebration / Phangisile Mtshali in US

Transport teaching models and other training materials to South Africa

Implementation team in South Africa for participation in program launch during Breast Cancer Awareness Month (Oct)

Program monitoring, evaluation, and reporting

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Fri10/3

Sat10/4

Sun10/5

Mon10/6

Tue10/7

Wed10/8

Thu10/9

Morn Depart for S. Africa

Arrive in Johannesburg

Private time

Orientation at BMS STF offices in

Johannesburg

Courtesy meeting with district DoH and hospital

staff

Training at primary

health care clinic in

Waltermeet

LPH junior doctors training

Day Air travel Check into hotel

Private time

Drive to Ladysmith

Check into lodge

In-depth meeting with Mpilonhle in

the field

Peer educator training

Training of PHC &

Community/ lay health workers in

Indaka

Evg Air travel Rest Private time

Welcome reception

Meeting with Mpilonhle

Meet with traditional healers

Home visit Visit patients

DayTime

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Fri10/10

Sat10/11

Sun10/12

Mon10/13

Tue10/14

Wed10/15

Thu10/16

Morn PHC Training in Ezakheni

Culture and nature

visits

Culture and nature

visits

Breast Cancer Awareness Day

Venues TBD

Drive to Johannesburg

Depart for USA

Arrive in NYC

Day PHC Training in Ezakheni

Culture and nature

visits

Culture and nature

visits

Venues TBD Check into hotel

Air travel Commute home

Evg Private time

Private time

Private time

Pack for home Rest Air travel Rest

DayTime

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U S A t o

8306 miles

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ITEM DONE TO BE DONE

Transportation

Housing

Meals

Shots

Luggage & Cargo

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