i diagnose bio melbourne final

iDiagnose – FDA approves the first iPhone application

"Smartphones are incredibly powerful devices capable

of saving lives, saving money, and improving healthcare

in a dramatic fashion, and we carry these massively

powerful computers in our pockets.“

Dr. Peter Bentley, the inventor of iStethoscope app,which has been downloaded by more than three million people

If your product or service can be delivered on an iPhone,

then it will be - and is probably already under

development by your competitors

The iPhone, iPad and Android

have more processing power

and more connectivity options

than many traditional

diagnostic machines

Consumers want

to use their smart phones

to self-diagnose … >10,000

health related Apps available

for iPhone and Android

(and insurance companies like it too)

Opportunities for Biomedical device companies are huge:

Powerful manufacturers

Standard, robust, FDA approved* platform

Reliable upgrade path

Intuitive to use

Wide spread user base

iPhone development time frames are faster than custom OEM devices

Typical software upgrade cycles are weeks to a few months

Shelf life is as long as the App sells – as soon as sales slow, new versions can be released

Some trusted

companies are

starting to embrace

the iPhone …

ie lots of clinical governance

but many are simply

geeks who designed

a program because

they could

“…clinical what ?”

Unfortunately at this point most Consumers don’t know

who is a geek and who is a ‘trusted’ corporate

So what do they do ?

They choose the App recommended by their friends

Two types of business models for developers:

At the moment the Apple iStore does a lot of the marketing heavy lifting making it easy for anyone to sell an App

Two types of current business models for developers:

Geeks: whatever they can sell is cool as they mostly don’t value their time

Two types of current business models for developers:

‘Trusted’ Names: Freemium or ‘proper’ priced apps and hardware

Future business models emerging:

‘Trusted’ Names:Chargeable ‘Cloud’ based expert diagnosis with iPhone as data capture & display device

And there’s two types of customer for your App:

The Physician

The Patient

Prediction:

Apple will need to respond to clinical governance

concerns and will open a

specialist app store for professionals

So while we’ll likely continue to see rapid migration of

medical software, diagnostics & accessories to the

iPhone, there are

three big issues for App developers and iPhone users:

1. Apple,through its developer agreements, absolves itself of the responsibility of screening apps … for whatever compliance is necessary

2. LiabilityDevelopers must indemnify Apple from any liability issues

3. Just who arethe developers of these often trusted & quite invasive Apps ?

Thank You !

Peter Lewispeter.lewis@hydrix.com03 8573 5299