hyphenated market

Hyphenated Hyphenated MarketMarket

Cape Giradeau, Cape Giradeau, MOMO

35,00035,000

Carbondale, ILCarbondale, IL30,00030,000

Paducah, KYPaducah, KY27,00027,000

Mt Vernon, ILMt Vernon, IL16,00016,000

Marion, ILMarion, IL16,00016,000

Poplar Bluff, MOPoplar Bluff, MO16,00016,000

NWA Broadcaster NWA Broadcaster WorkshopWorkshop

20062006

Reaction to Severe Reaction to Severe Weather Information:Weather Information:

From Watching to Watching From Watching to Watching OutOut

Jim Rasor & Samantha DaviesJim Rasor & Samantha DaviesWSIL TV Carterville, ILWSIL TV Carterville, IL

Hyphenated Hyphenated MarketMarket

Cape Giradeau, Cape Giradeau, MOMO

35,00035,000

Carbondale, ILCarbondale, IL30,00030,000

Paducah, KYPaducah, KY27,00027,000

Mt Vernon, ILMt Vernon, IL16,00016,000

Marion, ILMarion, IL16,00016,000

Poplar Bluff, MOPoplar Bluff, MO16,00016,000

Severe EventsSevere Events DurationDuration

Can ExceedCan Exceed 5 Hours5 Hours

Tri-State TornadoTri-State TornadoMarch 18, March 18,

19251925

695 Fatalities695 Fatalities

234 Dead234 DeadMurphysboro *Murphysboro *

33 Dead33 DeadDeSoto School *DeSoto School *

62mph62mphmovementmovement

* Record* Record

Marion TornadoMarion TornadoMay 29, 1982May 29, 1982

10 Fatalities10 Fatalities

200 Injuries200 Injuries

Memorial DayMemorial DayWeekendWeekend

Dry SpellDry Spell•Last Fatal 1982 --- Marion Event

•Jim Arrives 1987

•Next Fatal Tornado Event Spring 2002

Dry Spell ReactionDry Spell Reaction

Dry Spell ReactionDry Spell Reaction•Minimalist directives from GM

•Tornado Warning ... people went to street

•Viewers complain if on air

20022002• April 28 - Dongola to Cypress, IL (Union/Johnson Co.)

• The tornado first touched down in very hilly terrain in the Shawnee National Forest and then tracked east, crossing Route 127 just north of Mill Creek. The tornado then directly struck the community of Dongola,

where most of the damage and casualties occurred. A 69-year-old woman was killed as she was attempting to flee her mobile home. The woman had just gotten into her car, started the engine, and turned the lights on when the tornado struck. She was blown away from the car and found dead under a structure across the road from where the vehicle was parked and still running. Elsewhere in the Dongola area, a train was blown off the tracks. Several wood houses were demolished, and seven double-wide trailers were destroyed. Approximately 75 homes were damaged. A recreational vehicle was tossed across Lake Dongola and impaled into the ground. The tornado entered Johnson County near Cypress and was on the ground for only a few miles in Johnson County. Cypress was impacted directly, where about 50 structures were damaged, including a school. The school lost portions of upper story walls and the roof. Two trailers were destroyed. More details, including original storm assessment report.

• Source: NWS Paducah, KY

Post 2002Post 2002•2002 3 Fatalities & 100+ injured

•2003 2 Fatalities with 39 Tornadoes

•2004 1 Fatality

•2005 2 Fatalities

• Evansville Event 20+ Fatalities

•2006 1 Fatality

Post 2002 ReactionPost 2002 Reaction

•Hours of wind event coverage

•upgrade in radar display

•viewers complain if not on air

•Creation of Pre-Warn

Pre-WarnPre-Warn•Allow time for viewers that need to

leave mobile homes or move to more secure buildings

•Communicate ahead of warnings how much time is available

•Communicate when there is no time left to RELOCATE to shelter.

Simple InformationSimple Information

QuickTime™ and aDV/DVCPRO - NTSC decompressor

are needed to see this picture.

Promoting Awareness

•Weather Radios

•Severe Weather Seminar

•Severe Weather Safety Education: Schools

Nursing HomesCommunity

Events

Behind the scenes

Entire team for tornado events

Close Captioning Close Captioning

Easy Prompt Pro by Link SystemsEasy Prompt Pro by Link Systems

Instant Instant CommunicationCommunication AOL Instant MessengerAOL Instant Messenger

Instant CommunicationViewer emails, photos, & calls

Some photos and calls appear on-air

Down the Road

•We steal ideas at conferences

•Podcasts / Websites

•Streaming severe coverage

•what to do with near-severe events