hypersyndication

HypersyndicationHow to Publish Your Video to Hundreds of Websites

Richard Harrington, PMPwww.RichardHarringtonBlog.com

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Session Description

In this session you'll learn practical techniques to publish your podcast or web video to as many screens as possible.

Take advantage of the many different viewing options on the market and grow your audience.

Richard Harrington, PMP

RHED Pixel (www.rhedpixel.com)

Adobe Certified Expert & Trainer

Apple Certified Trainer

Avid Certified Instructor & Master Editor

Project Management Professional

Teach courses on digital media production and web content

Agenda

Agenda

State of Internet usage & Web video

Overview of RSS

Hyper-syndication

Branding your video

Promoting your video

RHED PixelWeb Video Experience

Web Video Experience

Understanding Adobe Photoshop

Creative Cow’s Final Cut Help

Creative Cow’s Photoshop for Video

Creative Cow’s DSLR Video

Aperture Expert

Photoshop CS4 Sneak Peak

Web Video Experience

Secrets of Style with Kim Foley

Peachpit Press Author Tips

The Moment it Clicks

Inside the Digital Media Classroom

Health Matters at Work

American Chemistry Society

Web Video Experience

OnMicrosoft

OnNetworking

OnOpenSource

OnSecurity

OnSoftware

Google Web Toolkit

Web Video Experience

Layers TV (guest & consult)

Inside Mac TV (guest & consult)

Photoshop User TV (guest & consult)

MacBreak Work (guest)

MommyCast (production)

myHealevet (production)

State of the Internet

Internet for the Masses

0%

20%

40%

60%

80%

100%

50%55%

62%

72% 75%81% 81% 82% 83% 85% 84%

1999 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010Arbitron/Edison Research Media

Residential Broadband

0%

20%

40%

60%

80%78%

68%

60%

48%

38%

28%

20%15%

13%

21%28%

37%

48%

58%

69%76% 82% 84%

2002 2003 2004 2005 2006 2007 2008 2009 2010

Dial-Up BroadbandArbitron/Edison Research Media

People Who’ve Watched Internet Video Last Week

Arbitron/Edison Research Media

0%

5%

10%

15%

20%

25%

30%

3%

7% 8%

12%15%

18%

27%29%

2003 2004 2005 2006 2007 2008 2009 2010

92% of all teens own a portable media player

86% own an iPod

100% new purchase plans iPod

97% purchases at iTunes Store

Teen Viewing/Listening?

Piper Jaffray's 17th bi-annual teen survey

Have Heard of Podcasting

22%

78%

Yes No

45%55%

2006 2010

Arbitron/Edison Research Media

Have Tried Podcasting

0

10

20

30

200820072006

11% 13% 18%

Arbitron/Edison Research Media

22%

2009

23%

2010

“We can expect to see (podcast downloading) become increasingly popular as portable content media players proliferate.”

Michael LanzNielsen/NetRatings

The Future is Downloads

Driving the Costs of Web Video Down

Budgeting Guidelines

Treat more like ENG style shoot

Consider spending money to save money

Multitalented Crew & Multi-CamHard Disk Recorders

Look to pack day/schedule

Maximize locations

Balancing Production

Carefully choose acquisition format

Select talent carefullyKeep it shortRehearse during changeovers

Use shot list & keep shot ratio very low

The Simple Truth

It’s all about project management

You must scale productionto meet the budget and client needs

You need to think more like local news than feature film

What is RSS Good For?

RSS – real simple syndication

A document written in XML

Usually called a “feed”

Is used to publish frequently updated content

RSS

Works for blog entries, news headlines and podcasts

Feeds can be subscribed to using an aggregator or just viewed

RSS

XML – Extensible Markup Language

The programming language that creates RSS feeds through use of enclosure tags

ID3 tags are also present in RSS, thus wrapping the media with metadata

XML

Web Browser Bookmarks

Custom Home Pages

RSS Readers

Power a Blog

Feed Social Media

Feed Social Media

Feed Social Media

Multiple Screens

Multiple Screens

Desktop & Laptop

Portable Media Player

Television

Mobile Phones

Desktop & Laptop

Video Sharing Websites

YouTube

Adobe TV

Revver

Vimeo

Google

Howcast

Blip.tv

Dailymotion

Veoh

Facebook

Important to Hyper-syndicate

Volatile market

Read terms of service

Look for integration with social media sites

Video Sharing Websites

Portable Media Player

Podcasting is distributing highly targeted, syndicated programs (shows) over the Internet in an audio or video format that interested audiences can subscribe to.

What is Podcasting?

Multiple Occurrences/Serialized

Ability to Subscribe

Uses RSS Feed

Can be Joined/Left at End User’s Discretion

In Order to be a Podcast...

Submit the Feed

iTunes –www.Apple.com/iTunesPodcast Alley – www.podcastalley.com/Zune Marketplace – www.zune.netPodcast Directory – www.podcastdirectory.comPodcast Alley – www.podcastalley.comOdeo.com – www.odeo.com/

iPodder.org –www.ipodder.org/Podcast Pickle – www.podcastpickle.com/MeFeedia – www.mefeedia.com/digg –www.digg.comAdobe Media Player –www.adobe.com

Opt-in audience

Subscribers can watch or listen at their convenience

Emerging technology with little competition

Can target and track niche markets

Provides “walk away” brand extension

Viral communications medium... Good content is shared freely

Podcasting Benefits

Podcast Hosting

MobileMe

PodHoster

Libsyn

HipCast

Archive.org (CC)

GoDaddy

CacheFly

SwitchPod

Television

The Path to TV

Apple TV

TiVo

Western Digital TV

Windows Media Center

TiVo Distribution

Invite-only

Uses Limelight Networks

Places you direct to homes

Check out MommyCast

Mobile Phones

iPhone

Apple second largest mobile phone company in the world

80% of iPhone owners watch video daily

iPhone owners watch video 4x more often than other smart phone owners

Brand Throughout

Tests to Perform

Check Graphics in Black and White

Affects how easy the viewer can comprehend the information

Contrast Test

Check Graphics on intended player or device

View at different scales

Do a “LCD” test

Compression Test

More about style of graphics

Business of background to foreground

Be sure to address type on pattern issues

Use backgrounds or shadows/glows

Readability Test

Being able to read the graphics before they animate off the screen

Balancing speed and style with viewer comfort

Read Time

Some Useful Tools

Feed Validator

Use Feed Validator

www.feedvalidator.org/

Identifies errors and recommends solution

FeedBurner

Ideal for streamlining and republishing content

www.feedburner.com

Provides detailed user and item usage statistics

Lijit

Makes it easy to incorporate powerful searches into blogs

www.lijit.com

Provides detailed information about what readers are looking for

Searchable FLV

Allows for Flash Video to be indexed

Improves Accessibility

Allows for Search Engine findings

Questions &Answers

Author of 25 Books

Producing Video Podcasts

Explores entire process

Offers best practices

Good for those new to video

Companion website is www.vidpodcaster.com

Richard Harrington, PMP

RHED Pixel (www.rhedpixel.com)

Available for consultation

Feel free to grab a business card

Link on LinkedIn

Follow on Twitter

twitter.com/rhedpixel

facebook.com/RichHarringtonStuff

youtube.com/rhedpixeltv

RichardHarringtonBlog.com

linkedin.com/in/RichardHarrington

Richard Harrington, PMP

UnderstandingAdobe Photoshop

Video Made On a Mac

Photoshop for Video

Aperture 2 Quick Tip

Photoshop CS4 Sneak Peek

Final Cut Help

MacBreak Work

Producing Video Podcasts

Podcasts

Thank you for coming

Tour the Facility & Take a look at Projects

Ask Questions of the RHED Pixel Team

Have Food & Drink

Network & Mingle

Grab a DVD

Enter the Raffle

Thank You for Coming

Prize Drawing

CONNECT

703.531.1325 | Office

703.608.4852 | Cell

rich@rhedpixel.com

www.RHEDPixel.com

www.RHEDPixel.tv

CONNECT

twitter.com/rhedpixel

facebook.com/RichHarringtonStuff

facebook.com/Rich.Harrington

youtube.com/rhedpixeltv

RichardHarringtonBlog.com

linkedin.com/in/RichardHarrington

• Contract # GS-07F-0053V

• 541–1 Advertising Services

• 541–4B Video/Film Production

• 541–5 Integrated Marketing Services

• Contract # GS-07F-0054V

• 541–4E Commercial Photography

• 541–4B Commercial Art and Graphic Design