hybris erp definition product and technology, wd chicago 09 2016
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ENABLING OUR CUSTOMERS TODELIVER CONTEXTUAL, CONSISTENTAND RELEVANT EXPERIENCESREGARDLESS OF CHANNEL ORDEVICE THROUGHOUT THE ENTIRE CUSTOMER JOURNEY.
Customer Engagement & Commerce
CEC – The product portfolio
WEB MOBIL
E
IN STORE/
BRANCH
CONTACT
CENTER
DIGITAL
GOODS
MARKET-
PLACE
IOT SOCIAL SMS/NOTIFICATION
SEARCH
KW/ADS
DIGITAL
ADS
EMAIL PRINT
SAP HYBRIS CUSTOMER EXPERIENCE
SAP HYBRIS
COMMERCE
SAP HYBRIS
MARKETING
CLOUD FOR
SERVICECLOUD FOR
SALES
SAP HYBRIS PROFILE
SAP HYBRIS AS A SERVICE ON SAP HANA CLOUD
PLATFORM (AKA YAAS)
DATAHUB
SAP HYBRIS
BILLING
WHAT IS THE SAP ERP ?
• Definition ERP: manages
business processes across
procurement, manufactoring,
service, sales, finance and
HR.
HOW DO WE DO THE HYBRIS COMMERCE– ERP INTEGRATION ?
We are a SAP
Team in Walldorf
and we deliver as
part of ECP
We are a CEC
Team in Montreal
and we deliver as
part of ECP
WHAT IS THE SAP CRM ONPREM ?
• Definition CRM: customer relationship management: the way businesses
interact with current and future customers.
• Now: Go beyond CRM (CEC vision)
HOW DO WE DO THE SAP HYBRIS COMMERCE – CRM INTEGRATION ?
We are from
Capgemini and
Nagarro in India /
Bangalore and we
have our own
delivery
HOW DO WE DO THE SAP HYBRIS MARKETING WITH HYBRIS COMMERCE INTEGRATION ?
We are a CEC
Team in Bangalore
and we have our
own delivery
We are a CEC
Team in Montreal
and we deliver as
part of ECP
A PUBLIC CLOUD PLATFORM THAT ALLOWS EVERYONE TO EASILYDEVELOP, EXTEND AND SELL
PACKAGES AND APPLICATIONSIN A LOW TOUCH MODEL.
YaaS
YaaS is a cloud architecture
based on microservices.
A microservice is a small,
isolated application, which is
responsible for one single
piece of functionality and
exposes it over a RESTful API.
Many microservices interact to offer business functionality.
They communicate using API calls or events.
SAP HYBRIS
COMMERCE
SAP HYBRIS
MARKETING
SAP HYBRIS
C4C…
LOYALTY
PROFILE
CLOUDSITES
LOYALTY
PROFILE
COMMERCE COMMERCE
PROFILE
A/B TESTING
LOYALTY
PROFILE
CLOUDSITES
LOYALTY
A/B TESTING
COMMERCE
COMMERCE
PROFILE
CLOUDSITES
LOYALTYLOYALTY
PROFILE
CLOUDSITES
LOYALTY
PROFILE
COMMERCE COMMERCE
PROFILE
A/B TESTING
A/B TESTING CLOUDSITES
AUGMENTING & ENHANCING THE SAP HYBRIS PORTFOLIO
PRODUCT
PRODUCT
PRODUCT
Lead
Architect
Release
Manager
Maintenance
Product Line
Lead
Project
Manager
Cross Functional Teams
(QA, DEV, SM, DOC, PO, SA)
Software
Manager
Product
Lead
Happy Hippos
C-3PO
R2-D2
Accelerators
Cthulhu Knights
Misfits
OCCtopus
Customer Experience
HORST
Core Platform
Try Catch
Order Management
SkarbonkaWarthog
Data Hub
MDM for Commerce
BitWisersNo Access
Honey Badgers
Commerce
HMRD
Convert
Kiwis
Priceless Wombats
YaaS Commerce
7up
BananasFramefrog
Gopher Malones
Serial Billers
Swinka Toad
YaaS Core
Ewoks Flyspeck
Wookie
YaaS Community
ArchitectsJester
Architecture & Security
Playmobile
ArgonautsStorks
SAP Hybris Profile
Idefix Tollans
YaaS Infrastructure
Team 3
Team 1 Team 2
CRM integration
Team 4
yBilling integration
Team 5
PS ACC
TigerGriffin
ERP / S4-HANA integration
Team 6
Travel ACC
Xiao Hui Hui
KungFu Panda
China ACC / integration
TD
yMarketing integration
Team 7
Dragon
Retail specific integration
Chameleon
Team-OneTeam-2
OlympiaTeam 3
PRODUCT
MANAG-
MENT
&
TEAMS
Customers
Partners
Solution
Engineering
Expert
Services
Strategists
SAP
Corporate
Strategy
CEC
Strategy
SAP HYBRIS
PROFILE
DEV
TEAM
PRODUCT
MANAGER
Solution
Engineering
Education
SAP
Hybris
Services
Marketing
Cloud
Services
Customers
Partners
SE
Expert
Services
Strategists
Corporate
Strategy
CEC
Strategy
PRODUCT INFRASTRUCTURE(Andreas Funke)
PR
OD
UC
T O
PE
RA
TIO
NS
(Am
ir Po
urte
ym
ou
r)
CEC COMMERCE PRODUCT AND TECHNOLOGY(Dirk Ahlrichs)
PRODUCT MANAGEMENT(Till Kimmelmann)
PR
OD
UC
T D
ES
IGN
(Kim
be
rly W
illi
am
s-C
zo
pe
k)
BUSINESS TRANSFORMATION(Dennis Schwerer)
PRODUCT DEVELOPMENT(Ulf Bonfert & Andreas Bucksteeg)
All development teams
executing on the product
roadmap, developing,
releasing, maintaining and
running software products.
Product Management
is dealing with the
planning, forecasting,
production and
marketing of a
product at all stages
of the product
lifecycle.
Working with central SAP
Teams and will help these
teams to understand and
finally implement all
structures and processes
which are needed to
operate a true cloud
business and to sell/offer
real on-demand software
components.
Responsible for supporting
product definition. Creates
user experience designs,
visual designs and mark up
to deliver on the product
defined. Also supports with
user research and testing to
ensure definition is on-target
with strategy and customer
expectations.
Responsible for people
operations and global
initiatives (talent
acquisition, career
development, etc.),
enabling financial
management and Agile
coaching/training.
Provides development
infrastructure for all teams
working on the P&T product
lines and beyond. The aim
is to provide products that
are team, product and
infrastructure agnostic and
can be used in a self-
service manner.
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