hybrid retail planning 2013 - creating holistic customer experience
Post on 08-May-2015
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CreatingHybridCustomerExperience
Why hybrid business model?
1. Products and services for wider supply (daily, annual, investment products)
2. Service business models3. Wide distribution channels4. Strong brand experience
5. Community - Holistic customer experience
4P
Online & offline customer experience
Community
Retail
Products
Services
Daily products, coffee
Webstore
Example Monocle
Example – www.lookmumnohands.com
Example – Nike Fuelband
Example Varusteleka
EXAMPLE – HARD ROCK CAFE
Example - Iittala
Start with customer in mindStore
Community
ProductsServices
MediaUser
Experience
CreateHolistic
CustomerExperience
Strategic & Creative
www.romeadvisors.com
Connect@villetolvanenVille.tolvanen@romeadvisors.com+358-50-3100642www.villetolvanen.comwww.romeadvisors.com
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