hybrid design beirut

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 1/47

Hybrid DesignJulian Koschwitz / Interactive Art Director

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 2/47

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 3/47

InteractionDesign

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 4/47

Hybrid Design

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 5/47

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 6/47

Environment City

Language Body Technology

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 7/47

It’s all about...

Designing Hybrids

Hybrids are products, services,

communications or interactionswhich don’t rely on one media ormethod but span over severalexisting as well as new ones

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 8/47

Why Hybrid Design?

Flatten the boundaries betweendesign and engineeringdisciplines

Deal with technology in a morehuman related and relevant way

Find new approaches to existingas well as upcoming issues

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 9/47

Because we don’t want newproducts or services entering

our lives like this:

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 10/47

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 11/47

Are we talking Cyborg?

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 12/47

Hardware Cyborg

Software Cyborg

Hybrid World

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 13/47

Hardware

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 14/47

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 15/47

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 16/47

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 17/47

Virtual Reality

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 18/47

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 19/47

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 20/47

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 21/47

TxtHardware & Software

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 22/47

Real & Virtual

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 23/47

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 24/47

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 25/47

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 26/47

Tron (Stephen Lisberger, 1982) Augmented Sculpture (Pablo Valbuena, 2007)

Real Virtuality

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 27/47

Mobile Augmented Reality

?

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 28/47

Really?

A d B d

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 29/47

TEMPTONE

Augmented Body

A t d B d

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 30/47

Neil Harbisson / Eyborg

Augmented Body

Wh ?

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 31/47

Where are we now?

R l d i t l i ’t ll l

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 32/47

Real and virtual isn’t parallel

P j t f li d h & t hi

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 33/47

Projects from applied research & teaching

George Melies - Les affiches en goguette (The Hilarious Posters), 1907

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 34/47

Colors Magazine, #76 Teenagers, 2009

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 35/47

Colors Magazine, #76 Teenagers, 2009

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 36/47

Colors Magazine#78 Dance, 2010

Form Factor

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 37/47

Form Factor

Form Factor

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 38/47

Form Factor

Retail

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 39/47

Retail

Retail Futures

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 40/47

Retail Futures

Retail Futures

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 41/47

Retail Futures

Today

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 42/47

Today

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 43/47

AS DESIGNERS WE HAVE TOTHINK ABOUT THE FUTURE

ALWAYS CONSIDERINGBEST AND WORST CASES

Best-case scenario

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 44/47

Best-case scenario

Worst-case scenario

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 45/47

Worst-case scenario

Future Scenario

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 46/47

Future Scenario

8/3/2019 Hybrid Design Beirut

http://slidepdf.com/reader/full/hybrid-design-beirut 47/47

Thank you!