hunger campaign games
Post on 01-Nov-2014
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Dr. Amber Hutchins
PR Program Director Graduate Certificate in Digital & Social Media
Comm & Tech course, Spring 2014 Capstone, Fall 2014
Ph.D. Communication, The University of Utah MMC Mass Comm/Film, BA Journalism Walter Cronkite School of Journ & Mass
Comm, ASU
The Hunger Campaign Games
You’re not in District 12 anymore, Katniss…
Transition from scholarly to professional outcomes
Application of theory to real-world clients
Strategic Communication Team Individual
strengths
Setting goals and deadlines
Managing client
Professionalism
Strategic Communication
Problem /Situation
Analyze org’s SWOT
Present proposal for implementation
RACE Model
Research Action Communication Evaluation
Research Objectives Strategies Implementation Evaluation
Professional Research
Publics Who has a stake?
Who is affected?
External Factors Environment,
competing/similar orgs
Internal Factors Org structure,
opportunities and challenges
“I told her I would try to win for her.”
Measurable Objectives Awareness Acceptance/Attitude Action
THE BIG IDEA! Theme (Strategy)
Persuasive techniques Why should I care,
What’s in it for me?
not just a “parlor trick,” gimmick or distraction
PR Cornucopia of Tactics!
Message delivery and implementation
PR deliverables
Measurement and Evaluation How will you know
if your campaign was a success?
Did you meet your objectives?
And…
PRSSA Bateman
Research?
Strategy?
Objectives?
Strengths and Weaknesses?
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