human capital - the last differentiator
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UKLUG 2012 – Cardiff, Wales September 2012
Rooven PakkiriHead of Social Business
ICON UK 2015 – Human Capital
UKLUG 2012 – Cardiff, Wales
ICON UK 2015
Human Capital - the last differentiator
Note to audience : You are far more valuable than you realise. Let me show you why.
UKLUG 2012 – Cardiff, Wales
Quick warm-up exercise
UKLUG 2012 – Cardiff, Wales
Case Studies“1. Work is in Office (outlook, powerpoint, slideshare, salesforce ) =182. Hybrid is in Study (flipboard, pocket, ted talks, podcasts) = 15 and Travel (Tube, Trains, TripIt) = 21 so total of 363. Non-Work (non work stuff such as iTunes and games) = 9 I have 12 social apps too (WhatsApp, Twitter etc) which I would put in hybrid but feel free to categorise them as non-work”
“I have 75 apps on my iPhone. Non - work = 15 Work = 30 Hybrid = 30”
UKLUG 2012 – Cardiff, Wales
Observations #1
•BYOD is so yesterday
•BYOA is the new black
•BYOD + BYOA =
empowered
independent workforce
• Suggests shift in
ER /EE balance of
power
You’ve got the power now
UKLUG 2012 – Cardiff, Wales
“The balance of power in the employer-employee relationship has shifted – making today’s employees more like customers or partners than subordinates.”
Customers – replicate digital experience from private life
Partners – transparency, cdm, share of voice
UKLUG 2012 – Cardiff, Wales
Self directed learning
I chose the right: ‘course’ - length, complexity ‘trainer’ – style, credibility
At the right time
Covers blind spots
Saves £& Empowers
UKLUG 2012 – Cardiff, Wales
Self directed learning
Why do I need classroom training?
Too many risks: wrong time, wrong group, wrong content, wrong pace of learning, wrong instructor….
Why do I need companytraining at all?
Just make the resources availableto me and I will direct myself and you can test me.
NB: oh yes and you can also compensateme accordingly.
UKLUG 2012 – Cardiff, Wales
Self directed learning
I know more than the company trainer
I ‘ve been taught by the best – Ted Talks etc.
If I know the space, and I know my company’s strengths and weaknesses,then what’s my value in the marketplace?
In this space, I know more than my boss and I’m better connected
UKLUG 2012 – Cardiff, Wales
Yes
But
So does everyone else!
UKLUG 2012 – Cardiff, Wales
In 2000, Netflix CEO proposed a JV to Blockbuster CEO and his board, and was laughed out of the room.
Today Netflix has a market cap of $ 44bn (with revenues more than10 times Blockbuster peak)
But more importantly Netflix has not just changed the industry model – it has changed Human behaviour and desire
UKLUG 2012 – Cardiff, Wales
The Netflix effect
UKLUG 2012 – Cardiff, Wales
(20 hours = The traditional 3 day training course) (10,000 hours = 3.25 years mastering a specific skill)
UKLUG 2012 – Cardiff, Wales
And now (in the interest of balance) a word from our sponsor.....
Agreed, but what are the implications…..
UKLUG 2012 – Cardiff, Wales
The Social Matrix
‘We will live and conduct business in a social matrix, where virtually all resources
can be found— collaborators, talent, customers, funders. The social matrix will
enable new forms of organisation that are only just becoming apparent’
UKLUG 2012 – Cardiff, Wales
Observations #2 •Imagine knowledge transfer events (like ICON UK) happening on a 24 x 7 basis with people creating, consuming and commenting at a pace that suited them. •Consider the ‘stock’ of human capital being created. Who owns it? Who can leverage it? •If the Blockbuster CEO had opened the Netflix JV option to a wider audience for discussion; it is highly unlikely that the fatal ‘do nothing’ decision would have happened.
UKLUG 2012 – Cardiff, Wales
If the playing field is now levelled in terms of access to information and technology.
Then what’s left to differentiate Co. A from Co. B?
Human Capital – the stock of talent, people and creativity
UKLUG 2012 – Cardiff, Wales
Human capital is the stock of knowledge, habits, social and personality
attributes, including creativity, embodied in the ability to perform labour so as
to produce economic value
Traditional – Company centric Modern – People centric
Future – Matrix centric
UKLUG 2012 – Cardiff, Wales
Who is more valuable?
OR
Social Technology allows us to identify linchpins (inside) and to source experts from outside the company
UKLUG 2012 – Cardiff, Wales
The Future of work
(on demand culture)
UKLUG 2012 – Cardiff, Wales
Human Capital New Skills Required Ability to assemble a team
based on an ‘unplanned ‘new task e.g. JV - IBM ,EA sports and Nike: Euro 2016 Chemistry > 87%
Ability to manage a virtual team
•Languages•Time Zones•Employees•Suppliers•Independents•ConsumersSquad Rating>
Ability to play in a virtual team
Good Morning – please upload your: Skills matrix Available hours by day over next6 monthsCompensation options and terms
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