huanyoga presentation2011
Post on 01-Jul-2015
362 Views
Preview:
DESCRIPTION
TRANSCRIPT
+
Healthy Heart and Mind
Makenzi Stoy & Mallory Carter project: Haun Yoga
2+Who are we?
MaKenzi Stoy- Project Lead
Mallory Carter- Design Lead
Our Client
Healthy, Heart, and Mind Yoga
Objective
New message is
Create
Makenzi Stoy & Mallory Carter project: Haun Yoga
-logo-Facebook,-Twitter-Mail Chimp-website
Agenda
3+
Our Time Line
Competitor research
Sample of work
How we beat our competition
How we get things done efficiently
Our client pitch
Client Approval
Agenda
Makenzi Stoy & Mallory Carter project: Haun Yoga
4+
Target audience:
- 25+ year of age
- Overland park area
- middle class Future
-Straight to the point
- easily Updated (Wixz)
History
- Out of date
-Lengthy
Your Business
Makenzi Stoy & Mallory Carter project: Haun Yogahttp://www.yogaheartandmind.com/
5+
An attractive -up-to-date- way to inform her students
Easily changeable
Instantly accessible
What’s your one thing?
“A strength that so many students mention is how good they feel about themselves when they are in my classes. I'm very knowledgeable about alignment without it all being intimidating”
Objective
Makenzi Stoy & Mallory Carter project: Haun Yoga
6+
Logo
Website
E-News letter
Deliverables
Makenzi Stoy & Mallory Carter project: Haun Yoga
7+
REQUIRMENTS
Logo - Personal branding
Website
E-News letter
ASSUMPTIONS
Requirements /Assumptions
Makenzi Stoy & Mallory Carter project: Haun Yoga
>used for easy making updates, stream information instantly
>Get to know Shanna, easily find information at anytime
8+
Logo idea Finalized!-final logo-incorporate into other deliverables
October 20, 2011
Plenty of mockup good idea of what she wants. Research Research, Reasearch!
October 3, 2011
Main Website idea finished
November 16, 2011
Project timeline/ plan
Focus on Mail chimp, basic touch ups to websiteNovember 22, 2011
Finish the project set up Facebook and TwitterDecember 1, 2011
End of project, deliver December 7, 2011
Makenzi Stoy & Mallory Carter project: Haun Yoga
9+
Yellow pages search results
-113 in overland park
-69 in a ten mile radius
- 6 in a five mile radius
Competitors1. DongRan Meditation + Yoga2. Snap Fitness (gym) http://www.snapfitness.com/
3. New Day Yoga Studio(spiritual) http://www.newdayyogastudio.com/
4. Message Envy South Olathe (spa) http://www.massageenvy.com/clinics/KS/South-Olathe/contact-us.aspx
Competitor research
Makenzi Stoy & Mallory Carter project: Haun Yoga
10+
Logo color scheme first
Website
- Using wix’s
- Based off color scheme
E-news letter
-Using Mail Chimp
Facebook/Twitter
Our plan
Makenzi Stoy & Mallory Carter project: Haun Yoga
11+
Affordable classes
Less complex body movements
25+ attend her class
Does not just focus on yoga
Other yoga class’s focus on yoga,
- Designers will focus on her special sauce.
(How we beat our competitors)
Top of the food chain
Makenzi Stoy & Mallory Carter project: Haun Yoga
12+
Everything will be built off:
Based off these two items
- Influences the:
1. website
2. Mail chimp
Getting started
Makenzi Stoy & Mallory Carter project: Haun Yoga
13+
Push her comfort level, but just a little bit.
-Why is it the best way?
Simplicity
Ex.
- Pink- does not relate to all sex’s
- Font- to plain
Client Pitch
Makenzi Stoy & Mallory Carter project: Haun Yoga
14+ Signatures! Signatures! Signatures!
- Color scheme sign off
Monday, August 26, 2011
- Logo idea signed off
Monday, August 26, 2011
Client approval
Makenzi Stoy & Mallory Carter project: Haun Yoga
15+
incorporate
MEETINGS:
Monday, October 3, 2011 @2PM
Thursday, October 20, 2011 @2PM
Thursday, November 3, 2011 @2PM
Wednesday, November 16, 2011 @2PM
Monday, December 5, 2011 @2PM
Sneak peak
Makenzi Stoy & Mallory Carter project: Haun Yoga
top related