hsbc case study

Benefits of the Motto “World’s Local Bank”?

•Customer feel a sense of owness in with various programmes

:Held Most knowledgeable Cabbie contest at New york

:Support HongKong campain during SAARS outbreak.

:Sponsors 250 cultural and sporting events for helping youth.

•The Bank Pulls its World Wide Business together under a single global brand to link its International size to the customers of the country in which it operates.

Risks Associated Being a Heavy

player difficult to blend

Customer feel difficult to be able to connect to than to the other Local Banks who can address issue personally.

Does most recent Campaign resonate with its target Audience? Why or Why not?

HSBC Funny Culture ads ( Subway, Bart, Golf ) - YouTube.MP4

HSBC recognizes how people value things differently.

So what they learn from one customer helps them better serve another.

What are the Pro’s to BMW’s selective target marketing?

Could give customers various types of designs, size, price and style choices.

Specific type cars for specific class people

ex.1series for those who earlier avoided BMW for premium price and launched X5 to ”upper liberals”for their active life style and big families….

What are the Cons to BMW’s selective target marketing?

Cars only for the ones who could afford…

Sales Dipped During Recession.

What has the firm done well over the years

After knowing customers desire of having cars of design, size, space and style choice immediately launched many new products x5,x3,x1 etc.

Where it could improve?

It could have come up with Lower Segment of Cars where the Market is bigger with more opportunities especially in Developing Nations like India, Brazil , and south ASEAN countries.

BMW’s sales sl ipped during the world wide recession in 2008 & 2009,Is its segmentation strategy too selective? Why or why not? Yes The segmentation strategy of BMW

is too selective, It’s target segments are mainly the “Modern mainstream” & “Post moderns” high income group people.

The BMW is an epitome of Luxury, Loyalty , Success and High esteem hence the segmentation strategy has to be selective.