hrpa online presence presentation

DEVELOPING YOUR ONLINE PRESENCE

HAMPTON ROADS PROFESSIONALS ASSOCIATION

HRPA

GUERRILLA SOCIAL MEDIA

Presented By: Damien Steiner Smith

PURPOSE

Discuss Online Statistics Explain Social Media Describe Online Presence Describe and Explain the Following

Blogging Social Networking Profiles Micro-blogging

Discuss Social Media Strategies for Business How to Find Your Online Niche How to Implement Social Media Strategies

Efficiently and Effectively

Current Advertising?

Blast Media Indirect Advertising Untargeted Marketing Referral Statistics are

Difficult to Track

Common Factors?

Due to TV and Internet News and Blogs, next day news reports have become obselete.

Busy professionals and the new generation are moving so quickly that they no longer have time to pick up a paper and read it.

Most major print media outlets including the Virginian Pilot are struggling to keep their doors open.

Print Media

People are bombarded and annoyed by mailers

Where do most mailers go?

Mailers

What’s Going On?

People are Busy

The Incoming Generation Doesn’t Connect via Print

Interesting Statistics

Who’s Online?

Online; 222,723,436

Not Online; 81,504,821

Social Media isnt Just for Kids

Despite young people being a core market of social networking sites, their spontaneous awareness of the generic term ’social networking sites’ was significantly lower than that of their parents (37% vs. 50%). 

Facebook has more than 200 million active users (25-30M new users per/mo) 25% use Facebook Mobile Average user has 120 friends on the site

2009 Demographics and Statistics Report : 276% Growth in 35-54 year old users.

What is an Online Presence?

Online presence is the space you occupy on the world wide web.

This includes the Where, When, Why and How you Occupy that space. The What is the Web itself.

Why is it Important?

Makeup of an Online Presence

WEBSITE This is where you present your products and

services.SOCIAL MEDIA:

Blog Your expression of your expertise in the

products and/or services you provide. Monolog.

Social Networking Profile Your online personality. Who you are, how

you behave and who you associate with.

Social media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business.

What is Social Media?

Social Media Outlets

Blogs Wordpress Blogger Twitter

Social Networking Sites Facebook Linkedin

Video YouTube Digg

A blog (a contraction of the term weblog) is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.

What is A Blog?

Micro-blogging is a form of multimedia blogging that allows users to send brief text updates or micromedia such as photos or audio clips and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user. These messages can be submitted by a variety of means, including text messaging, instant messaging, email, digital audio or the web.

What is A Micro-Blog?

Building Relationship vs. Direct Selling

Sales people take a new level of ownership in the sales process.

This fosters a new level of loyalty to the product.

Social Media For Sales Professionals

Twitter Near Critical Mass?

Get in Where You Fit in!You Are

Here

How to Stand Out

Be Who You Are If People like you

why change what’s already working?

ExperimentTechniques are

infinite. Play with different things and see what works for you

Have fun. If you don’t like

what you’re doing it will show.

If your not having fun, see suggestion 2

Implementation

Results?

Results?

Homework

Join One Social Media OutletA Blog, A Social Networking Site or A MicroblogAdd me as a friend and make at least one interaction

If you have questions, feel free to ask!

Questions?

DAMIEN STEINER SMITHGUERRILLA SOCIAL MEDIA757-748-6856Damien.smith@guerrillasocialmedia.comwww.guerrillasocialmedia.com