how you can harness internal social networking to achieve your goals

We‘re not in Wonderland anymore, Alice

Rick MansSocial Media Lead

How you can harness internal social networking to achieve your goals

That Gartner prediction is not something to worry about

You should worry about the fact that:

you are leaving money on the table

you are leaving knowledge in heads

you are a network, you work as silos

Every new node to a network adds exponentional value

Ask all people to share their ideas

Out of all ideas, will there be 50 good ones?

5 brilliant ones?

When using Social Media for idea generation, set

boundaries upfront

Manage Expectations

Adopt early successes instantly

Share success throughout each level in the organisation

You (as in: leaders) have to participate

Critical successfactor when not participating as a leader?

Luck

If you want to use social media as something to drive business, then you are the ones who should be participating.

Leading by example is key.

© 2010 Capgemini – All rights reserved 21

Internal Social Media is not play and fun,

it is hard work

It is work

“We have found a strong correlation between use of Yammer and staff

retention.”According to Deloitte

You could do something with it

Unlock the minds of our colleagues for

Knowledge sharing

From: why should I share this, to: why shouldn’t I share this

Idea generation

With all people you can get a lot of good ideas and even a few brilliant ones

Lead generation

Share ideas, but also share (LinkedIn) networks

Retention

Remember Deloitte?

OK, now what?

Think of what you want to achieve first

Start leading by example

That means that you are part of the conversation

Be clear about the goals and the restrictions

Make sure everybody knows

Top down sending a newsletter is not working

Look for ambassadors who will help you scale

They will lead together with you

Success won’t come overnight

Though with good design upfront you will get good result

Social Networking is work

If don’t start doing it, you will lose.

The good thing is:

Most of your ambassadors are already using social media

You just have to empower them

Your contact:

Rick Mans

Phone: +31 6 51 21 01 44E-Mail: rick.mans@capgemini.comTwitter: http://twitter.com/rickmansLinkedIn: http://nl.linkedin.com/in/rickmans