how you can build a professional linkedin profile
Post on 02-Nov-2014
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How You Can Build a Professional LinkedIn Profile
Overview
• LinkedIn vs. Facebook• LinkedIn statistics• Why you need a LinkedIn account• What’s on your profile?• Basic profile checklist
LinkedIn vs. Facebook
• LinkedIn and Facebook are not the same thing!
• LinkedIn is a professional site that can help you with your career.
• Facebook is for socializing. • Do not mix the two sites. Do you really want
future employers looking at your Facebook photos or wall posts?
LinkedIn Statistics
• 100+ million users• Over 150 industries are represented• 2+ million college students• 37,000+ college and university alumni groups
– including National College!
Why You Need a LinkedIn Account
• It’s your professional online presence• Opportunity to connect with other students,
alumni and local employers• Research companies/career paths• Explore opportunities with local employers
that may not recruit on campus• Learn professional networking etiquette
What’s on your LinkedIn profile?
Headline
• Appears directly below your name
• Affects how people will find and classify you
• Think of this as a slogan for yourself – How do you want people to think of you professionally?
Profile Photo
• Allows people you have networked with to quickly identify you
• A professional looking headshot is very important
• You should be the only person in your profile photo
• Remember, this isn’t Facebook – pictures of you partying are not appropriate
Education
• Include information about all schools you have attended
• Include your program of study and degree or certificate
• Include any honors or awards you’ve received at school
Summary
• This should resemble the first few sentences of your cover letter
• Allow for others to quickly learn about you• Present your summary in short blocks of text for
easy reading
Specialties
• Include keywords and phrases that a recruiter or hiring manager might type to find a person like you
• The best way to find relevant keywords is by checking out job listings that appeal to you and pulling words from there
LinkedIn Profile Sections
• Showcase your college accomplishments– Projects– Awards & Honors– Organizations– Courses
Adding SectionsSelect the section you would like to add to your profile (note: you can add as many sections as you choose to – you will need to select sections one by one)
Once you have the section selected, click “Add to Profile”
Adding Sections (cont.)
To add information to your new section, click “+ Add a course”
Be sure to select “Student at National College” from the dropdown menu
Your Completed Profile• Users with 100% complete
profiles are 40 times more likely to receive opportunities through LinkedIn
• You can’t build connections if people don’t know you exist or see what you have to offer
• Think of your LinkedIn profile as your online business card, your resume, and letters of recommendation all in one
LinkedIn Basic Checklist
HeadlineProfile PhotoSummarySpecialtiesExperienceEducation
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