how ux can make or break your business

Measuring ROI fromDigital Marketing

How User

Experience can make or break your business

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What is User Experience

The experience an end-user has during all

aspects of his/her interaction with the

company, its services, and its products

Types of UX

Product UX Interface UX

Elements of a great User Experience

The way it works

Look & Feel

FUNCTIONALITY

AESTHETICS

GREAT USER

EXPERIENCE

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How UX Impacts Your Business

UX impacts both user acquisition and retention

Acquisition Retention

Designing Landing Pages that are Conversion-Optimized lowers acquisition costs

How conversion rate impacts acquisition costs

Advertising Spend (Rs.) 50000Visits (at Rs. 10 per click) 5000

Conversion Rate 3% 3.50%Customers Acquired 150 175CPA 333 286

Increase in Customers Acquired - 17 %Decrease in CPA - 14 %

Website UX is critical for SEO

Not a designer’s problem..

But a CEO’s priority.

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Overview of the UX Process

User Experience – Design to Cultivate Trust

Giving the users a great experience

Receiving trust & business as reward

It is critical to understand, design & improve on digital experiences to enhance the user trust

• Website that shows it cares about its customers – Security & Privacy of its users handled with attention

• Service is of great quality – Feedback & reviews from real buyers that connects with new users

• Company is reliable & trustworthy - Transparent information on the roots & founders of the business

Our proven approach to User Experience & Delight

2STRATEGISE

1RESEARCH & ANALYSE

3PRODUCT DESIGN

4TEST & ITERATE

UX PROCESS

• Identify Project Requirements• Conduct Competitor Analysis• Do Content Audit• Collaborative discussions

• Create revised Sitemap• Plan Information Architecture• User Personas • User Scenarios• Navigation Flowcharts• User Surveys

• Website UX• Digital Touch-points• Building Virality Loop

• A/B Testing• Heat Map

Analysis• Review Metrics

and iterate on design & marketing

UX Analytics – Heatmaps and AB Testing

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Examples of good UX

AIRBNB – Find your place of belonging

Great product experience Simple intuitive navigation User-engaging interface

Everlist – Task Management App

Comfortable UI

Grid Layout Organization

Aesthetic Design

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Conducting a UX Audit

Evaluating the UX of your website/app

Functionality – How quickly can you accomplish what you came for Navigation & Information Architecture Forms and Data Entry Trust & Credibility Aesthetics - Page Layout & Visualization

Site layout - assist the user in where to focus Clickable Items should appear clickable and vice versa Font consistency Balance between white space and content Overall - pleasant to look at and navigate.

Digital Marketing for results.

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UX Tools

Tech Stack used for User Experience

BEHAVIOR TRACKING

STRATEGY

PROTOTYPING

Customer Surveys User Interviews Case Studies

Inspectlet CrazyEgg Optimizely Google Analytics MouseFlow

Balsamiq Axure Invision Pen & Paper

Example of Customer Delight: First Visit

Walkthroughs are great UX for any new product app, it helps the first time user understand how to interact with the app interface.

Micro-interactions adds some fun element to the usually boring sign up process. It’s also important to break down sign up process into multiple steps/pages.