how top brands unify social measurement across the marketing stack

How Top Brands Unify Social Measurement

Across the Marketing Stack

2

Speakers

Alon Amit Kohki YamaguchiCo-Founder & VP

ProductProduct Marketing

What is driving your social performance,

today?

Social

Owned

Social

Paid

Earned

Social

Social

Website Search

Sales & Revenue

Display

Mobile

Email

Offline Media

What is driving your social performance,

today?

Poll

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Multi-Channel Campaign Measurement

Customer Example: Visa

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Brand Example: Visa Checkout

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10+ Channels:• Facebook

(+paid)• Twitter (+paid)• Instagram• YouTube• Google+• Sysomos

+ TV+ Display+ Paid Search+ Email

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10+ Channels:• Facebook

(+paid)• Twitter (+paid)• Instagram• YouTube• Google+• Sysomos

+ TV+ Display+ Paid Search+ Email

Global campaign activated across 20+ countries in social, TV, display, paid search, web, email, and more• Understand total campaign

impact and cross-channel interactions

• Compare performance across co-marketing partners and regions to find invest/divest opportunities

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Customer Example: JCPenney

Massively Parallel Initiative Tracking

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Brand Example: JCPenney

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40+ campaigns and initiatives every year; up to 7 initiatives running in parallel• Compare individual

campaign performance against baseline / historical campaigns

• Analyze content strategy and accrue learnings

• Find invest / divest opportunities across campaigns and categories

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Customer Example: Pernod Ricard

Multi-Channel Brand Health Monitor

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Brand Example: Pernod Ricard

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Brand health quantified using cross-channel KPIs at each stage of the funnel• Assess holistic brand

performance across channels

• Monitor leading indicators for which brands are trending up or down in which regions

• Find bottlenecks / weaknesses in the funnel

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Customer Example: Intel

Real-Time Digital Command Center

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Brand Example: Pernod Ricard

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Key metrics for every post, tweet, photo, and video tracked and updated every hour• Find well performing assets

quickly to sponsor or distribute across more platforms

• Monitor content mix across lines of business and initiatives

• Track performance against goals and targets

Your Social Easy Button

Your Social Sprinklr Easy Button

• Keep your current publishing workflows• Keep your current listening setups• We automatically ingest all of your metrics and

tags• We unify signals across all of your platforms

And then the fun begins…

Your Social Easy Button

Calculate Cross-Channel KPIs

Calculate Cross-Channel KPIs

Calculate Cross-Channel KPIs

Calculate Cross-Channel KPIs

Combine Paid and Organic Performance

Social PropertiesAds Accounts

Execution Tools

• Spend• Targeting• Flighting

• Tags & Campaigns• Proprietary Metrics• Other Metadata

• Engagement Metrics• Impressions & Reach• Follower Base• Creative & Copy• Demographics

Discover Your Best Performing Content

1. Unify measurement across paid, owned, and earned

2. Enable deep and comprehensive content analytics

3. Identify external performance drivers4. Understand social impact across the entire funnel

In Summary: What You Can Do

• Any thoughts on the webinar content?• Interested in taking your social measurement

to the next level?Let us know: info@origamilogic.com

Before the Q & A

Q & A

Thank you for joining our webinar!