how to write headlines that engage

How to Write

Headlines that Engage

A step-by-step guide

You must attract the attention of your target audience to your product

or service within the shortest possible time.

You need to make them read your content.

And the task is not an easy one.

So, the question is

HOW?

How to Make People Read Your Content?

Remember, the visitors to your website are

super busy.

And they hardly spend a long time on any web page.

Therefore, the visitors usually don’t go through

the whole content immediately.

Super-busy Website Visitors

In fact, you have just

8 Secondsto impress a visitor

before she walks out of your webpage.

Focus on the all-important few seconds

So, what do they read

within this short time?

The HEADLINE!

Here’s what they read!!

Yes! The Headlines!That’s what attracts the

readers at the first place.

The result:

They start reading your content.

In turn, they come to know about

your products and services.

Headlines to Know More

2 million blog posts

8,64,000 hours of videos

294 billion emails

400 million tweets

are created every day.And your content needs to stand

out among them.

Why is the Headline So Important?

80%of the readers

don’t read beyond the headlines.

But…

Effectiveness of your content depends

up to

50%on the headlines you

write.

So…

Anatomy of a Catchy Headline

Short and crispUnique and not

duplicateDirect and to the pointPersuadingExpresses urgencyAdds value for

the readers

Which Headlines Garner Maximum

Attraction?

Those leveraging ‘How

to’

The ones including

questions

Headlines, which create

surprise

Those, which generate

curiosity

The ones using negative

expressions

Numbered lists

Keep your headlines short!

Because you don’t want it to appear in part in the search engine results.

Remember, the maximum length shown in SERP headlines is

65 characters!So, keep the headlines within that size to

ensure that it appears in full.

Write Short Headlines

Keep It Simple, Stupid!

That’s the K.I.S.S. rule for you.

So, in no way should the headline be complicated even a bit.

Remember, people won’t invest much time reading the headlines.

So, you need to ensure that they comprehend whatever they read.

And do that correctly as well.

Follow the K.I.S.S. Rule

Are you adding any value to your customers?

Is there any offer for your customers from your end?

You must answer these questions in the headline.

If you’re adding some value to the business of your clients, that should have a proper mention in the blog. And it should also be comprehendible from

the headlines.

What Value are You Adding?

Are you aware of the two most important words on the internet?

They are ‘how to’.

Because most people go online to find answers to their queries and doubts.

And this is the phrase that they type in maximum times as their keywords in the search

engines.

Example: How to Boost Your Instagram Marketing Results 10 Times

So, adding ‘how to’ in the headline can help

Leverage the Power of ‘How to’

A number in the headline can bring you amazing results.

Because the moment your reader is seeing a number in the headline,

she knows she has been promised something.

Here’s an example:

‘7 Ways You can Use Social Media to Generate Leads’

This blog headline suggests that the reader will get at least seven tips to

generate leads through social media if she

Add Number to the Headline

If you add numbers to the headlines of your posts,

you’re likely to have

73% more leads

than what you’d get without them.

Did you know?

Can a mention of the mistake really make the headline catchy?

Of course, it can.

It tells the reader what she must not do if she wants to get the best results.

These forms of headlines are extremely popular among the writers and the readers alike.

Here’s a quick example of such a headline:4 MISTAKES TO AVOID DURING TRAVEL WEBSITE DESIGN

Such headlines are also used quite a bit by the writers. And the readers love them too.

Mention the Mistakes

In addition to mentioning the mistakes and the numbers,

You can also add negative expressions in the headlines.

What are negative expressions?

That’s listing the things that must not be done.

Here’s an example:15 Things a Writer should Never Do

This will help the readers to understand the steps

that he should avoid while writing.

Use Negative Expressions

When writing a headline, ensure that it is:

Persuasive

Attractive

Engaging

If you can write such headlines, you can easily get a good amount of readers for your write-ups.

The result: more traffic and more revenues.

Create Perfect Headlines…

For more expert advice on Content Marketing and

to know how to increase your revenues through it,

contact Perfect Blender.Website: www.perfectblender.com

Email: perfectblenderblog@gmail.com

Information shared by